REBECCA LIGGINS

OUGD303BRIEF 2 - STRAW BEAR FESTIVAL

1/9

BRIEF

Design an identity for the festival that can be used acorss different media to refresh the festivals ‘look’

TONE OF VOICE

Exciting, Contempoary, Fun

AUDIENCE

Young people interested in folk, dance and British culture

DURATION

8 weeks

The Straw Bear festival identity

REBECCA LIGGINS

OUGD303BRIEF 2 - STRAW BEAR FESTIVAL

2/9

BRIEF

Design an identity for the festival that can be used acorss different media to refresh the festivals ‘look’

TONE OF VOICE

Exciting, Contempoary, Fun

AUDIENCE

Young people interested in folk, dance and British culture

DURATION

8 weeks

T-shirts were designed for each team to be sold at the festival. They are designed in the style of each teams own costumes.

REBECCA LIGGINS

OUGD303BRIEF 2 - STRAW BEAR FESTIVAL

3/9

BRIEF

Design an identity for the festival that can be used acorss different media to refresh the festivals ‘look’

TONE OF VOICE

Exciting, Contempoary, Fun

AUDIENCE

Young people interested in folk, dance and British culture

DURATION

8 weeks

Visitors can buy badges specific to each team, there is an aray of different styles for the team and the festival. Souviner mugs will also be avaliable in differnt colours.

REBECCA LIGGINS

OUGD303BRIEF 2 - STRAW BEAR FESTIVAL

4/9

BRIEF

Design an identity for the festival that can be used acorss different media to refresh the festivals ‘look’

TONE OF VOICE

Exciting, Contempoary, Fun

AUDIENCE

Young people interested in folk, dance and British culture

DURATION

8 weeks

Each team are featured on an individual leaflet that will romote themselves and then festival before and during the event.

REBECCA LIGGINS

OUGD303BRIEF 2 - STRAW BEAR FESTIVAL

5/9

BRIEF

Design an identity for the festival that can be used acorss different media to refresh the festivals ‘look’

TONE OF VOICE

Exciting, Contempoary, Fun

AUDIENCE

Young people interested in folk, dance and British culture

DURATION

8 weeks

Beer badges have been designed for their annual selection of ales and ciders at the festival as well as bar runners to promote the drinks avaliable.

REBECCA LIGGINS

OUGD303BRIEF 2 - STRAW BEAR FESTIVAL

6/9

BRIEF

Design an identity for the festival that can be used acorss different media to refresh the festivals ‘look’

TONE OF VOICE

Exciting, Contempoary, Fun

AUDIENCE

Young people interested in folk, dance and British culture

DURATION

8 weeks

As any good pint there is unique glasses branded with the identity as well as coasters that promote the teams as well as giving some information about the festival.

REBECCA LIGGINS

OUGD303BRIEF 2 - STRAW BEAR FESTIVAL

7/9

BRIEF

Design an identity for the festival that can be used acorss different media to refresh the festivals ‘look’

TONE OF VOICE

Exciting, Contempoary, Fun

AUDIENCE

Young people interested in folk, dance and British culture

DURATION

8 weeks

These posters are used for high impact advertisment of the festival around the UK before the event.

REBECCA LIGGINS

OUGD303BRIEF 2 - STRAW BEAR FESTIVAL

8/9

BRIEF

Design an identity for the festival that can be used acorss different media to refresh the festivals ‘look’

TONE OF VOICE

Exciting, Contempoary, Fun

AUDIENCE

Young people interested in folk, dance and British culture

DURATION

8 weeks

The festival starts in the town square where there will be large scale banners to welcome visitors to the festival.

REBECCA LIGGINS

OUGD303BRIEF 2 - STRAW BEAR FESTIVAL

9/9

BRIEF

Design an identity for the festival that can be used acorss different media to refresh the festivals ‘look’

TONE OF VOICE

Exciting, Contempoary, Fun

AUDIENCE

Young people interested in folk, dance and British culture

DURATION

8 weeks

The website contains all information needed to introduce someone to the festival. It is vibrant and bold just like the festival.