Date post: | 05-Dec-2014 |
Category: |
Marketing |
Upload: | bartosz-mozyrko |
View: | 334 times |
Download: | 4 times |
Streamline Your A/B Tests
Learn how to do smarter A/B tests
inspired by remote user research
Remote User Research
Research in which participants and researchers
do not interact in-person with users.
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Quick Poll
Who used remote user research tools before?
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Business Need
Where do you get ideas for AB Testing?
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AB Testing Takes Time
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http://www.chasedumont.com/images/a-b-test-0.jpg
Solution
1. Ask - engage users and find out
more about their needs, pain points
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Solution
1. Ask - engage users and find out
more about their needs, pain points
2. Observe - see your website from the
users’ perspective and learn from
their behavior
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Other Ways of Getting Ideas
• Web Analytics
• Visual Analytics
• Moderated Usability Testing
• In-Depth Interviews
• Customer Issue Categorization
• Brainstorming
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Remote User Research Benefits
• Context-driven
• Cheap
• Simple
• Fast
• Flexible
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The Process
1. Design the study
2. Recruit participants
3. Launch
4. Analyze results
5. Include results in AB Testing project
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Data Source & Approach
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What people do
(behavior)
What people say
(opinions)
Why & how to fix
(qualitative)
How many & how much
(quantitative)
Data Source & Approach
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What people do
(behavior)
What people say
(opinions)
Why & how to fix
(qualitative)
How many & how much
(quantitative)
Automated LiveModerated
Self-Moderated
Automated Static
Feedback Widgets
Data Source & Approach
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What people do
(behavior)
What people say
(opinions)
Why & how to fix
(qualitative)
How many & how much
(quantitative)
Automated LiveModerated
Self-Moderated
Automated Static
Feedback Widgets
Basic Categories
• Moderated
• Self-moderated
• Feedback Widgets
• Automated Live
• Automated Static
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Moderated
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Moderated
Overview:
• Live interviews with sound and audio
• You see how users perform tasks in natural environment
• You can talk with users while they’re using your website
Services:
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Self-Moderated
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Self-Moderated
Overview:
• Recorded sessions with sound and audio
• You see how users perform tasks in natural environment
• Results are delivered quickly
Services:
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Feedback Widgets
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Feedback Widgets
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Feedback Widgets
Overview:
• Continuously measure and improve visitor satisfaction
• Good for collecting bugs and suggestions
• Feedback forms are fully customizable
Services:
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Automated Live
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Automated Live
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Automated Live
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Automated Live
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Automated Live
Overview:
• Evaluate web usability by testing large quantities of people
• Metrics: task completion rates, number of clicks, time on task
• Benchmark your website against competition
Services:
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Automated Static
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Automated Static
Overview:
• Collect feedback on layouts, mockups, marketing creations
• You can be very precise about what you ask
• Great for testing out ideas before implementation
Services:
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There’s More…
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Useful Tips
1. Combine different methods
2. Test continuously
3. Define relevant participants
4. Keep it short and simple
5. You never know what you don't know
6. Always look for an inspiration
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Always Look For an Inspiration
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http://uxmag.com/sites/default/files/uploads/livefyre-images/004Usabilla-adding-questions.jpg
Special for Today’s Attendees
Coaching session with UsabilityTools expert
Topics:
• Kick Start Your Conversion Rate Optimization
• Shape up User Experience of Your Website
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