20
#Streamthearts
#Streamthearts
CENNARIUM IS
REVOLUTIONIZING THE OLDEST FORM
OF ENTERTAINMENT
LAST PIECE OF
THE DIGITAL
ENTERTAINMENT
PUZZLE
ONCE UPON
A TIME…
THE
PROBLEM
Major productions are expensive and
inaccessible to wide audiences
Lives shows are staged primarily in major cultural
centers with short seasons
More than 95% of live performances are restricted
by time, duration, and highly localized marketing
40% of theater goers say low cost influences
which events they choose to attend1
1. NEA research report #59 Jan2015 – Barrier and motivation affecting arts attendance
2. Americans Speak Out About the Arts: Arts Education & Government Arts Funding’s Data March 2015
3. 1Q2016 Facebook Research– performing arts interest
4. Cennarium content analysis (April 2016); 736 films released in 2016 in the USA as per Stephenfollows.com 5. La Placa Cohen Culture Track ‘17
THE
PROBLEM
Theatrical arts are an underserved market
with huge upside potential
Millennials are the most active arts generation of all time2
131M+ people interested in performing arts globally3
31M adults/year interested in attending an event, but did not1
Lack of time biggest barrier to attending performing arts events1
Attendance at performing arts events has declined over the past 20
years1
+60% cultural consumers state digital access to the arts enriches the
experience (via information about what they are experiencing)5
1. NEA research report #59 Jan2015 – Barrier and motivation affecting arts attendance
2. Americans Speak Out About the Arts: Arts Education & Government Arts Funding’s Data March 2015
3. 1Q2016 Facebook Research– performing arts interest
4. Cennarium content analysis (April 2016); 736 films released in 2016 in the USA as per Stephenfollows.com 5. La Placa Cohen Culture Track ‘17
THE
PROBLEM
Most available arts content is local
and not digital
1. NEA research report #59 Jan2015 – Barrier and motivation affecting arts attendance
2. Americans Speak Out About the Arts: Arts Education & Government Arts Funding’s Data March 2015
3. 1Q2016 Facebook Research– performing arts interest
4. Cennarium content analysis (April 2016); 736 films released in 2016 in the USA as per Stephenfollows.com 5. La Placa Cohen Culture Track ‘17
Nexus 2591
Metropolitan Opera 584
Cennarium USA + Brazil 570
PBS 156
Broadway HD 140
Teatrix 44
Digital Theater 36
Qello 30
Total performances available online 4.1k
Total films released in the USA only in 20164 736
MARKET
OPPORTUNITY
WHAT
WE DO
Integrated Tech Platform4 pillars of unique proprietary IP create a destination platform for theatrical per formances
CONTENT PLATFORM
MARKETING DISTRIBUTION
+
+ +
+
=
www.cennarium.com
www.cennarium.com.br
COMPETITIVE
LANDSCAPE
Both
Produce
& License
Produce
OR
License
Local Content Global Content
Performing Art Players General Content Players
Most players provide
“localized content”
Revenue-share with artists/
producers with a focus on distribution
BUSINESS WITH
A PURPOSE
THE
NUMBERS
Source: 6 months data for Cennarium.com.br and 12 months data for cennarium.com
1. Comedy
2. Drama
3. Kids
0
5
10
15
20
Mill
are
s
Genre/minute viewed Brazil
THE
NUMBERS
Source: 6 months data for Cennarium.com.br and 12 months data for cennarium.com
1. Opera
2. Dance
3. Drama
0
5
10
15
Mill
are
s
Genre/minute viewed USA
English
26%
French
10%
German
17%
Italian
9%
No speech
18%
Portuguese
9%
Russian
5%
Spanish
4%
Other
2%
Views by Language
80% of views distributed within
5 language categories
CROSS-
BORDER
REACH
CROSS-
BORDER
REACH
Cross-border reach to engage consumers
with content and virtual events
Digital delivery of universally accessible content
enables the global millennials and established
patrons of the arts engagement with
performances outside geographic and temporal
zones
No speech content ranked second in most views
Promenade free 10-day online theater festival’s breadth of content and ways of connecting
viewers to theatrical arts performances described
as “… a lifeline to isolated arts lovers around the
world” by The New York Times
PROMENADE
1ST DIGITAL
GLOBAL
PERFORMING
ARTS FESTIVAL
Promenade free 10-day online theater festival’s
breadth of content and ways of connecting
viewers to theatrical arts performances described
as “… a lifeline to isolated arts lovers around the
world” by The New York Times
Cross-border reach to engage consumers
with content and virtual events
PROMENADE
NUMBERS
VIEWS (%)
31,1%
22,5%
19,5%
14,1%
9,6%
3,2% 65+
55-64
25-34
45-34
35-44
18-24
PROMENADE
NUMBERS
GENDER
AGE
36,5%
63,5%
Male Female
MEET US
Harry Fernandes Founder & Chairman
Themis Gomes CEO
I INVITE YOU TO TAKE
A FRONT ROW SEAT IN THIS CHANGING
INDUSTRY AND
REVOLUTIONIZE
HUMANITY
