aamplify.co.nz

RETAIL HOLDINGS: BRAND PROPOSITION

WELCOME

#STREETWISEMARKETING

PANEL

Natalie DayCERTUS SOLUTIONS

Jonathan MayoSAYLE & NOBLE

Don BlairPARADIGM STRATEGY PARTNERS

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TODAY’SSPEAKER

SamuelWilliams

Streetwise

500 million Google searches per day

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2.7 billion likes per day

THREESEISMICSHIFTS

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1. IDEAS | INFORMATION | KNOWLEDGE

6 billion hours on YouTube each month

WirelessSmart Devices

Anywhere

Anytime

Anything

2015: 7 billion mobile enabled devices

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2. CONNECTING | SHARING | ENGAGING

Linkedin TwitterFacebook

Connections in the room

Quantifiable reach of 11,000

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3. BY 2015,THE MAJORITY OF THE WORKFORCE WILL BE IN THEIR 20’S.

700 millionSnapchats per day

Researcher, influencer and recommender.

Delegator, governor and mentor.

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B2BYesterday

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SEARCH IN THEB2B CONTEXT

In today’s connected world, B2B buyers are on average

57%of the way through the buying process when you engage with them.

B2C TOOLSGOOGLE THINK

USA OVERALL

UK - TECHNOLOGY PURCHASE JOURNEY

GOOGLE THINK

NEXUS OFTOUCHPOINTS.

WHEREDO I START?

• Conversations had• Impressions, Touches• Reach, Reads, Reputation

• Hits, Clicks, Shares• Engagement, Followers• Inbound flow

• Qualified leads• Conversion ratio, velocity• Sales made & Rentention

DEMAND GEN ENGAGEMENT

AWARENESS

Conversation Opportunity Relationship

ProspectsInfluencers Suspects

VITAL SIGNSOF B2B MARKETING

STORIES: TRAFFIC: CONVERSION:

“Only about one third of marketers are going to the trouble of really understanding their audience”

MAPPING THE JOURNEY

USEFUL CONTENTDESIGNED TO YOUR BUYERS JOURNEY

CASE STUDY

Intent or the start of a relationship?

DESIGNEDLANDINGPAGES…

Conversion

PUBLICATIONS

70% of consumers prefer to get to know a company by reading articles rather than ads.

EMAIL

• Open rate for B2B APAC: 32%.

• Of those that open 22% then click through.

• Translates to 7.1% per email to landing page hit.

82% of marketers who blog see a rise in ROI

30%of NZ’ers are watching YouTube each day,

61 minutes on average

So what does a $1,000 media spend get you?

DEMAND GEN ENGAGEMENT

AWARENESS

Conversation Opportunity Relationship

Prospects25

Reach80,000

Clicks305

Downloads75

$750: Adwords and Remarketing $250 on Linkedin and Facebook

CASE STUDYTWO

SEARCH BASED ON BEHAVIOR

BUYERSGUIDES

Something for the Geeks

ONE MINUTEOF VIDEOEQUALS1.8 MILLION WORDS

Forrester Research, June 2008

VIEWERS RETAIN 95% OF THE MESSAGE IN A VIDEO

63% OF EXEC’S WILL VISIT A WEBSITE AS A RESULT OF VIEWING A VIDEO

WHAT CAN VIDEO COMMUNICATE IN60 SECONDS?

THAT CAN CHANGE YOUR PERSPECTIVE AND TEACH YOU SOMETHING NEW?

Social is here right now in the is room

2013 STUDY BY TNS

Personal Opinions Professional Ideas

LINKEDIN POSTS

20% of budgetyielding 40% of results

FACEBOOK

Cost per lead can be 50% less than Search

TWITTER

SEARCH

CONTENTSOCIAL

1. We don’t live in a broadcast world anymore – It’s never been cheaper to reach billions

Appropriate amplification is key.

2. Production costs have never been cheaper.

Tailor you content and tune it to your audience preferences.

3. Buyer Research is key. Your buyers should drive marketing programmes, not instinct.

Be guided by your buyers and you can show ROI.

4. Ideas are the currency of B2B.

Think like a publisher and thought leader. It is less about your product and more about adding value.

Balance Search and Social based on this.

5. Get mult-ichannel.Don’t rely on single tactics.

Orchestrate for maximum results

6. Pilot, Prove, Evolve

Agility and measurement are key.

X FACTOR

PRE-ROLL

Falling Water: Frank Lloyd-Wright

SEARCH

CONTENTSOCIAL

STORY

CONTEXT “As information and intelligence become the domain of computers, society will place more value on the one human ability that cannot be automated: emotion. Imagination, myth, ritual – the rich language of emotion – will affect everything from our purchasing decisions to how we work with others. Companies will need to understand that their products are less important than their stories.”

Rolf Jensen, Copenhagen Institute for Future Studies

“I've learned that people will forget what you said,people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

THANK YOU

#STREETWISEMARKETING