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Strengthening Adobe’s Enterprise Platform with Day Software and Open Development
Roy Fielding | Chief Scientist, Day Software | @fieldingDavid Nuescheler | CTO, Day Software | @davidnueschelerCraig Randall | Principal Scientist, Adobe | @craigsmusings
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Topics
2
1
Open DevelopmentOpen Source, Open Standards, Open Architecture
32
Web Content ManagementArchitecture, Product & Highlights Demo
CEMApps meet Content
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Topics
3
1
Open DevelopmentOpen Source, Open Standards, Open Architecture
32
Web Content ManagementArchitecture, Product & Highlights Demo
CEMApps meet Content
5
The Open Development Triad
OPENSOURCE
OPENSTANDARDS
OPENARCHITECTURE
Effective Collaboration
6
✴ (One) Shared Goal
✴ Agree how to disagree & decide
✴ Shared Workspace
✴ Dynamic Awareness
✴ Parallelization
Open Source Infrastructure
7
OPENSOURCE
Apache is BIG
8
> 2359 committers
84 projects (+ 36 incubating)
No officesalmost no f2f meetings
all decisions on mailing listsHundreds of releases
ASF members: 330 3 TB/day www traffic
TheApacheSoftware Foundationh t t p : / / w w w . a p a c h e . o r g /
Apache already has rules for decision-making
9
+1
Apache already has a shared workspace
10
revision control system
mailing lists + archives IRC
Wikis
blogs
issue trackerautomated builds
httpd (of course)
Apache already supports dynamic awareness
11
Collaboration hub!
code
issues
tests
decisionsRSS feeds
email events
subscriptions
Leadership in Open Source
12
OPENSOURCE
Leadership in Open Standards
13
OPENSOURCE
OPENSTANDARDS
URI
HTTP
CMIS
JSOP
JCR
URI Templates
HTML
Leadership in Open Architecture
14
OPENSOURCE
OPENSTANDARDS
OPENARCHITECTURE
REST OSGi
Why Open Architecture?
15
Open Development
Collaborative open source development> emphasizes community> takes advantage of the scalability
obtainable through Internet-basedvirtual organizations
> adapts to the volunteer nature of developers
Why Open Architecture?
16
Open Development+
Conway’s Law
Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure.
Melvin E. Conway, Datamation, April 1968http://www.melconway.com/law/index.html
Why Open Architecture?
17
True open development(a.k.a, Community-driven Design)will only occur when the design of
your system reflects the organizational structure of open development!
Open Development+
Conway’s Law
Why Open Architecture?
18
Open Development+
Conway’s Law+
Change is inevitable!
Decentralized Software Evolution(or rapid obsolescence)
Challenges
19
✴ Trade-off: Adaptability vs Consistency✴ what changes are possible?
✴ what assurances are provided?
✴ Where to place the open points✴ behavioral junctions (APIs, callback hooks)
✴ virtual machines (command tables, scripting)
✴ data flow (filters, plug-ins)
Closed Source Examples
20
✴ Adobe
✴ Apple iPhone Ecosystem
Closed Source Examples
21
Open Source Examples
22
✴ What is common to the largest and most successful open source projects?
✴ a software architecture
✴ designed to promote anarchic collaboration
✴ through extensions
✴ while preserving control over the core interfaces
Apache httpd: modules
23
[Apache Modeling Project, f-m-c.org]
Modules
• simplify core
• enable independent development
• promote experiments
Project improves
• reduced friction
• anarchic growth
• more features
• less communication
Apache httpd: I/O filters
24
[Apache Modeling Project, f-m-c.org]
Filters provide more extensibility
• protocol replacement
• httpd, ftpd, nntpd, …
• stackable content manipulation
• extensions that can extend other extensions
Linux Kernel Modules
25
Modules
• simplify core
• enable independent development
• promote experiments
Project improves
• reduced friction
• anarchic growth
• more features
• less communication[diagram from Ivan T. Bowman, 1998]
Mozilla Firefox
26
Open Source
Extensible
Architecture
Plug-in Tools
Layered CSS
Editor Platform
27
ArchitectingIt’s all about
Open Development
for
Representational State Transfer
28
The REST architectural style is
1 a model of ideal Web application behavior
2 a guide for optimizing Web architecture
3 a pattern for communicating‣ architectural constraints‣ induced properties‣ resulting trade-offs
4 a new software industry buzzword
REST on a slide
29
85
the disadvantages) of the optional constraints when they are known to be in effect for some
realm of the overall system. For example, if all of the client software within an
organization is known to support Java applets [45], then services within that organization
can be constructed such that they gain the benefit of enhanced functionality via
downloadable Java classes. At the same time, however, the organization’s firewall may
prevent the transfer of Java applets from external sources, and thus to the rest of the Web
it will appear as if those clients do not support code-on-demand. An optional constraint
allows us to design an architecture that supports the desired behavior in the general case,
but with the understanding that it may be disabled within some contexts.
5.1.8 Style Derivation Summary
REST consists of a set of architectural constraints chosen for the properties they induce on
candidate architectures. Although each of these constraints can be considered in isolation,
describing them in terms of their derivation from common architectural styles makes it
Figure 5-9. REST Derivation by Style Constraints
RR CS LS VM U
CSS LCS COD$
C$SS LC$SS LCODC$SS REST
replicated
on-demand
separated
layered
mobile
uniform interface
stateless
shared
intermediate
processing
cacheable
extensible
simple
reusable
scalable
reliable
multi-org.
visible
programmable
33
OSGi
[Birsan, ACM Queue, Mar 2005]
Taking modular extensibility to the next level OSGi
34
Eclipse Platform
35
Eclipse Platform
Apache Sling
36
Drop-in
Extensibility
usingOSGi Bundles
jsp
rubyscala
groovyesp...
JCR backedContent-orientedWebDAV-ableREST-based
+
OSGi REST
The Answer to Effective Collaboration
37
✴ (One) Shared Goal
✴ Agree how to disagree & decide
✴ Shared Workspace
✴ Dynamic Awareness
✴ Parallelization
➡ Open Standards
➡ Apache-styleVoting
➡ Apache Workspace
➡ Apache Notifications
➡ Open Architecture
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Topics
38
1
Open DevelopmentOpen Source, Open Standards, Open Architecture
32
Web Content ManagementArchitecture, Product & Highlights Demo
CEMApps meet Content
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Introducing Day Software
40
Global WCM Leader
Headquartered Basel, Switzerland and Boston, Massachusetts
Support Offices: California, Basel, Singapore
International Offices: Switzerland, Germany, France, Italy, UK, Singapore
Healthy, organically growing public company
HG
K
A
L
C F
B
I
J
E
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Day + Adobe
41
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Global Brands Trust in Day
42
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Powered by CQ5
43
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Industry Standards
170
283
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Re-architecting
45
Roy David
Web Content
Blueprints and Roadmap for the Next Generation EnterpriseWeb Content System
2001
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WCM Target Audiences
46
CMOBUSINESS
CIOIT
25%25%
25% 25%
Authors
SiteOwner
Developer
Systems
AB
CD
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
CQ5 re-architected - initial release in 2008
47
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 48
Platform
Standardized Content Infrastructure
WCM
CRXJCR CompliantContent Repository
connector
connector
connector
connector
DAMSocialCollab
+ Portal
+ Search
+ BPM
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
CRX Architecture
49
Content Repository(Development, Packages)
Apache Sling
Tagging, Workflow, Widgets, Internationalization
CR
XC
Qpl
atfo
rm
JCR
OSGI
CC
A P
latformREST
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 50
CRXCQ5
For Production - 100% Cloud or
Hybrid On-Premises / Cloud Cluster
For Demos, Trials, POCsFor
Development and Test
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flashy Web 2.0
51
JavaScriptdirect full access
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flashy Web 2.0
52
ActionScriptdirect full access
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flashy Web 2.0
53
ActionScriptdirect full access
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WEB 2.0
HTML5
54
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
HTML5 Video
55
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Multi-Channel
Web & Mobile Push!56
The bad news...
UserAgentRadical: nokia6170colors: 65536fall_back: nokia_generic_series40_dp20j2me_amr: TRUEj2me_cldc_1_1: TRUEj2me_h263: TRUEj2me_mpeg4: TRUEj2me_screen_height: 160max_data_rate: 200max_deck_size: 4194304max_image_height: 115max_image_width: 122mms_3gpp: TRUEmms_max_height: 480mms_max_size: 100000
mms_max_width: 640mms_mp4: TRUEmms_vcalendar: TRUEmms_video: TRUEmodel_name: 6170mp3: TRUEphysical_screen_height: 40physical_screen_width: 32playback_3gpp: TRUEplayback_acodec_amr: nbplayback_mp4: TRUEplayback_vcodec_h263_0: 10resolution_height: 160ringtone_amr: TRUEringtone_mp3: TRUE
ringtone_voices: 40streaming_3gpp: TRUEstreaming_real_media: nonestreaming_video: TRUEstreaming_video_acodec_amr: TRUEuaprof: http://nds1.nds.nokia.com/uap....user_agent: Nokia6170video: TRUEvideo_3gpp: TRUEvideo_3gpp2: FALSEvideo_max_height: 96video_max_width: 128video_mp4: TRUEvideo_preferred_height: 96video_preferred_width: 128
Detecting over
17k Devices(...and coun
ting)
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Device Groups
1 32
Feature Phone Smart Phone Touch Phoneextensible
58
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 59
demo
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Topics
60
1
Open DevelopmentOpen Source, Open Standards, Open Architecture
32
Web Content ManagementArchitecture, Product & Highlights Demo
CEMApps meet Content
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe CEM revolutionizes
how enterprises engage with customers
and how customer experience is
delivered
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 63
Transactional Systems (ERP, CRM, ECM, PLM, Banking Systems )
Customer Experience Management
Customers
Adobe + Day =
Global Web Social Collaboration
Interactive Applications
Interactive Documents
Content Process Analytics
AdobeDay
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 64
Current customer experience online…It’s real jungle
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Customer interaction with an enterprise
65
Websites
Customer
Call Center Apps
Point of Sale
Loyalty SiteWeb
Applications
Social Media
Mobile Apps
Customer Service
ApplicationMicrosites
Statements
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Challenges
Non-intuitive experience
Inconsistency across channels
Not contextual
Impact on organization Low conversion rates Lost revenues High cost-to-service Brand deterioration
Customer / Citizen / Partner
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What the customer wants
Personalized, responsive experiences
Right experience for right task for the right device
Multi-channel communication
Customer / Citizen / Partner
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Tablet
What the customer wants
PDF formsGuided navigation
Rich, engaging experience
Personalized, responsive experiences
Right experience for right task for the right device
Multi-channel context aware
Customer / Citizen / Partner
Mobile
Tablet
Desktop / offline
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What the customer wants
Personalized, responsive experiences
Right experience for right task for the right device
Multi-channel context aware
Online Call Center Branch Agent /
FieldMail &
Fax Email Mobile
Customer / Citizen / Partner
Context flow across apps and channels
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Challenges
Content, application and context problem Multiple stacks and project silos High cycle time for change Multiple systems to scale, manage and
administer – high TCO
IT Team
Websites ApplicationsGAP
PortalsMobile appsRIAWeb appsCommerceBusiness apps
WebsitesMicrositesMobile SitesWCMDAMCampaigns
Context flow
Content integration
Analytics Application integration
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe’s Customer Experience Management (CEM) vision
PUBLIC CLOUD
Services
USER EXPERIENCE
Multiple Channels
MultiplePlatforms
TOOLS
CreativeSuite
FlashCatalyst
FlashBuilder
LiveCycleWorkbench Foundation
CUSTOMER EXPERIENCE MANAGEMENT PLATFORM
EXISTING APPLICATIONS & SYSTEMS
Legacy Systems
Enterprise Information
SystemsDatabasesDirectoriesMessage
QueuesECM
Repository
Modules
Dynamic Content Enterprise RIA Business
Process
Solution Accelerators
Online Mobile Branch Agent/ Field
Mail &Fax Email Call
CenterSocial
Analytics Document Services
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content + applications
PUBLIC CLOUD
Services
USER EXPERIENCE
Multiple Channels
MultiplePlatforms
TOOLS
CreativeSuite
FlashCatalyst
FlashBuilder
LiveCycleWorkbench Foundation
CUSTOMER EXPERIENCE MANAGEMENT PLATFORM
EXISTING APPLICATIONS & SYSTEMS
Legacy Systems
Enterprise Information
SystemsDatabasesDirectoriesMessage
QueuesECM
Repository
Modules
Dynamic Content Enterprise RIA Business
Process
Solution Accelerators
Online Mobile Branch Agent/ Field
Mail &Fax Email Call
CenterSocial
Analytics Document Services
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
• Custom web apps• RIA services
• Mosaic server• Data Services• Collab Service• Content (CRX)
• Common libraries• Caching• Logging
• User management integration (LiveCycle ES)
• Spring-based• OSGi-ready
LiveCycle RIA anatomy – client stack
73
Gravity
Flash Player
SWF/Module Loading
Dependency Injection Messaging
RIA Core Services
LoggingAuthentication
Configuration
Context
Persistence
more …
LC RIA Server
RIA Component Libraries
Content Collab Mosaic
Dat
a Se
rvic
es
LiveCycle “ES Next” Solution Application(e.g. Field Force Automation)
Security Guides more…
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
LiveCycle RIA component patterns
74
RIA Component
Domain & ServicePresentation
View
PresentationModel
Events
Data Binding
{View State}{Operations}{Events}
DomainModel
Foo getFoo()
IServiceoperation()
ServiceImploperation()
IPresentationModel
Infrastructure UtilityClasses
Live
Cycl
e “E
S N
ext”
RIA
Ser
ver
Client Server
IDomainModelFoo getFoo()
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content-centric RIA with CRX (future product vision)
Common underlying repository for both content and application data/metadata Day CRX
LiveCycle’s emerging enterprise RIA platform
Mosaic catalog based on CRX Contextually agile applications (tile compositions) alongside contextually agile content (WCM, etc.)
Consistent composition model
Ability to leverage a common Package Share model for content + applications Common delivery platform for applications—both composite content apps (CCA) and rich
Internet apps (RIA) AIR, Flex, Mobile, HTML5
Integrated tooling
Simplify content-centric RIA building via Fiber modeling of CRX (LCDS leverage) Highly extensible and agile (easy to add new fields, etc. vs. traditional RDBMS)
Single workflow model for updating site content, application content/criteria/configuration
75
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.