STRENGTHENING ROTARYJoe LorenzoMarketing Specialist Marketing & Communications Group

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Never Heard of Rotary

Know Name Only

SomeFamiliarity

SURVEYS SHOW

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RESEARCH

Conducted

160+ interviews

Analyzed 20,162 surveysVisited

20 clubsand attended the

2012

International

Convention Reviewed

400+ documents

5Participated in

Zone Institutes

Obtained comprehensive feedback from

Rotarians & prospects in 167 countries

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To positively impact my community

Friendship and fellowshipProfessional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

Why did you initially join Rotary?

PRIMARY REASONS PEOPLE JOIN ROTARY…

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…ARE THE SAME REASONS THEY STAY ROTARIANS

Why do you stay with Rotary?

To positively impact my community

Friendship and fellowshipProfessional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

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WHAT IS ROTARY?

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OUR CORE MESSAGE

JOIN LEADERS.

EXCHANGE IDEAS.

TAKE ACTION.

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BRINGING OUR ESSENCE TO LIFE

Rotary brings together the kind of people who step forward to take on important issues for local communities everywhere.

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BE AUTHENTIC

CONSISTENT MESSAGE

AUTHENTIC VOICE

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FLEXIBLE AND CONSISTENT

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LACK OF CONSISTENCY DETRACTS FROM UNIFIED IMAGE

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CLUB LOGO TEMPLATE

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www.rotary.o

rg/brandcen

ter

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YOU ARE THE ROTARY BRAND