TRENDS IN SWEDISH HERITAGE MANAGEMENT – AN ANALYSIS OF STRENGTHS, WEAKNESSES, OPTIONS AND THREATS (SWOT)

BJÖRN MAGNUSSON STAAF LUND UNIVERSITY

STRENGTHS

• Strong heritage interest among citizens

STRENGTHS

• Strong heritage interest among citizens• An accessible heritage

STRENGTHS

• Strong heritage interest among citizens• An accessible heritage• Plenty of museums and local heritage societies

STRENGTHS

• Strong heritage interest among citizens• An accessible heritage• Plenty of museums and local heritage societies • Comparatively strong heritage laws

STRENGTHS

• Strong heritage interest among citizens• An accessible heritage• Plenty of museums and local heritage societies • Comparatively strong heritage laws• Well developed heritage administration

WEAKNESSES

• High maintenance costs/challenge to keep up continuity

WEAKNESSES

• High maintenance costs/challenge to keep up continuity

• Strong reliance on public financing

WEAKNESSES

• High maintenance costs/challenge to keep up continuity

• Strong reliance on public financing• Public financing is not likely to increase

WEAKNESSES

• High maintenance costs/challenge to keep up continuity

• Strong reliance on public financing• Public financing is not likely to increase• A limited entrepreneurial experience in

heritage sector

WEAKNESSES

• High maintenance costs/challenge to keep up continuity

• Strong reliance on public financing• Public financing is not likely to increase• A limited entrepreneurial experience in

heritage sector• Comparatively low interest from private

sponsors (tax rules)

OPTIONS

• A developing entrepreneurial spirit among museums/heritage societies

OPTIONS

• A developing entrepreneurial spirit among museums/heritage societies

• Increasing cultural tourism – local and interregional

OPTIONS

• A developing entrepreneurial spirit among museums/heritage societies

• Increasing cultural tourism – local and interregional

• Digital information and promotion – a search for hands on experiences

OPTIONS

• A developing entrepreneurial spirit among museums/heritage societies

• Increasing cultural tourism – local and interregional

• Digital information and promotion – a search for hands on experiences

• Widening perspectives on heritage and history

OPTIONS

• A developing entrepreneurial spirit among museums/heritage societies

• Increasing cultural tourism – local and interregional

• Digital information and promotion – a search for hands on experiences

• Widening perspectives on heritage and history• Heritage sites as arena for social integration

THREATS

• Running out of idealists

THREATS

• Running out of idealists • Periods of economic recession hamper

sponsoring

THREATS

• Running out of idealists • Periods of economic recession hamper

sponsoring • Reduced public financing

THREATS

• Running out of idealists • Periods of economic recession hamper

sponsoring • Reduced public financing• Political disinterest of heritage questions

THREATS

• Running out of idealists • Periods of economic recession hamper

sponsoring • Reduced public financing• Political disinterest of heritage questions• Rise of political extremist and racist

organisations