1.Strengths-BasedBrand BuildingHow to Build an Authentic Personal BrandPresented by: Tonya Watson, MBACEO, BCG Solutions

2. What is a Brand? Why is Brand Important? What Makes a Strong Brand? Examples of Various Strong Brands.We Will Discuss 3. Strategies to Build a Strong Professional Brand. Framework to Identify Strengths Three Important Components to Strong Branding Importance of Leadership in BrandingWe Will Discuss 4. How to Own Your Brand Social Media Brand Partnerships Effectively Protecting and Maintaining Your Brand.We Will Discuss 5. What You Do How Well You Do It How the Market Perceives Your ValueBrand Includes 6. Logo Image Product Label PopularityBrand is Not Simply 7. Name, term, design, symbol, or any other feature that identifies one sellersgood or service as distinct from those of other sellers.-American Marketing AssociationWhat is a Brand? 8. Market Differentiation Positions You in Market Establishes You as AuthorityWhy Brand Matters 9. Strong Corporate Brands 10. Strong Celebrity Brands 11. Strong Personal Brands 12. Name Recognition Visionary Known for What They Do Consistent Message Focus on What They Do Create Market SpaceBest Quality Consistent with Form Partnerships BasedExpectationsupon Shared Values Leaders in Field/Industry Set the Standard Innovative UniqueCommonalities 13. Awareness Leadership ReputationWhat Makes a Brand Strong? 14. Owning Your Brand 15. Made Up of Everything You do on the Web Social Networking Blog Post & Comments Twitter/Micro-Blogging Online Photos & VideosYour Online Identity 16. Provides and Opportunity Expand Brand Visibility & Enhance Networks Share Resumes on LinkedIn Share Ideas and Promote BrandSocial Media Branding 17. Professional Networking Site Over 35 Million Users Profile Serves as OnlineResume Allows Connections to PostProfessional References Useful for Job Search andFinding BusinessOpportunitiesBuilding Your Brand 18. More that 200 Million Users Useful for Sharing Links, Photos, Links & Videos Connect with Friends Promote Personal BrandBuild Your Brand 19. International Video Sharing Watch & Share OriginalVideos Useful for SharingExpertise Wealth of Tutorials &Useful Professional AdviceBuild Brand 20. Micro-Blog Site Multi-GenerationalPopularity Succinct 140Characters of Less Builds Awareness &Form a FollowingBuild Brand Awareness 21. Create Buzz By:Buzz: Becoming a Valued Part of aNetwork Positive Use Blogging & Twitter to Actively Association of Engage Your Target Audience by Excitement About Posting Thoughtful Remarks or YouInformation Attending Networking Events Continually Updating Profiles &Accomplishments on LinkedInCreate Buzz 22. Conduct your own reputation report from time to time. Consider separating your professional and personalprofiles. Adjust your privacy settings. Think before you share. Be a good digital citizen.Protect Your Brand 23. Educational Institutions Employers Alumni Associations Member Societies/Greek Orgs. Friends/AssociatesForge Strong Partnerships