Date post: | 22-Jan-2018 |
Category: |
Marketing |
Upload: | cooperatize |
View: | 197 times |
Download: | 3 times |
Welcome to Stretching Your Destination Marketing Dollars
with Influencers!!!!
Wifi: Voyager1PW: Farep0rtal
@Cooperatize, #DMODollaz
Maison du Languedoc-Roussillon New-York
La Maison de la Région Occitanie
Senior Tourism Project Manager (US & Canada):
724 Fifth Avenue, 11th floorNew York, NY 10019
[email protected]: +1 646 688 7170
Thank You!
www.destinationsuddefrance.com
Cover photo by Compagnie des Salins du Midi © Jean-Marc Favre
Destination St. George• New York Wheel• Empire Outlets• Lighthouse Point • Snug Harbor Cultural Center & Botanical Garden• National Lighthouse Museum• Staten Island Yankees• St. George Theatre• Staten Island Museum• Flagship Brewery• State Island Children’s Museum • Alice Austen House• Noble Maritime Collection • State Island Chamber of Commerce
New York Wheel
• 630 feet (world’s tallest)• 36 pods (including bar and dining pods)• 38-minute ride• 68,000 SF welcome center (ticketing,
photos, concessions, merchandise, etc) • Green roof for concerts, special events,
festivals, etc• Outdoor beer garden• Five miles of LED lighting and nightly light
show• 10,000 SF playground• Private dock for private ferry service and
hop-on/hop-off boat operators
Jiri Duzar@jiriduzardigital & strategy manager at CzechTourism USA & Canada
STRETCHING YOUR DESTINATION MARKETING DOLLAR WITH INFLUENCERS
• #visitcz
• www.czechtourism.com
@visitcz / Instagram / Twitter / Snapchat@czechrepublic / Facebook
CzechTourism USA & Canada
marketing excellence.
Siobhan Chrétien www.memarketinginc.com778-879-8910 @siptips
solutions for today’s intrepid entrepreneurs and innovative travel & lifestyle companies.
marketing expertise & market entry
• Global marketing expert. Conducted business in 20 of the worlds largest cities - Tokyo, New York, São Paulo, Seoul, Mexico City, Mumbai, Delhi …..
• Taste maker and branding expert…..
• Considered an influencer and strategy expert. Creator of award winning campaigns globally….
• Led the Canadian US Leisure Tourism marketing strategy for the 2010 Winter Olympics….
• Contributed to Canada Tourism being named Marketer of the Year by Marketing Magazine…..
About Siobhan Chrétien Founder
MarketEntry
Corporate & ExecutiveAdvisement
Marketing & Sales Strategy
I II III IV VAffluent Customer Acquisition
Digital & Video Brand Transformations
what I do
Why are you using influencers over traditional media? What advantages have
you seen with using influencers? What disadvantages do you see?
How do you measure success? Followers? Engagement?
a.If followers, what about the ability to buy followers?
b.If engagement, what about the ability to buy likes?
How do you work with more than one influencer at a time? How do you make
influencer marketing scalable?
Brand awareness is great, but at some point, conversions need to occur. Are you
able to track conversions? If so, how?
How do you ensure that you are getting in front of the right people? Do the
influencer’s audience always look like them