MEDIA KIT2019
S T R O N G S T A R T S H E R E .
Advertising, Sponsorships, and Partnerships
Shannon Standefer Sales Director [email protected] (303) 245-2111
AUDIENCE
ENGAGEMENT
CHANNELS:
Custom content Magazine
Email Social
Display
CALENDAR
SPECS
RATES
AUDIENCE
Sprouting from its health and fitness roots as HerSports magazine, Women's Running has guided women to a healthy running lifestyle for 14 years. Running has long been a source of empowerment for women, and Women's
Running has grown with the conversations around us. Today, the media brand is the voice
of smart, motivated women dedicated to living a healthy lifestyle through running.
The Women’s Running reader is an affluent, highly educated professional who is dedicated to running and spends actively on the sport.
Social: 3.5 MM Website Pageviews: 477K Magazine: 114K Email: 35K
DEMOGRAPHICS
She spends $1,740 on running each year.
She earns over $118,000. (mean HHI)
She spends $3,113 on running and running-related travel each year.
43% are under age 40 and have a child in the household.
41 years (median age)
PARTICIPATION
She runs 4.4 days a week for an average of 19.6 miles (229 days a year).
99% of readers run.
97% participate in running events and races.
ENGAGEMENT
87% take action based on ads they see in Women’s Running
She spends 1.8 hours enjoying each issue.
The average reader has been reading for 2 years.
86% regularly give advice on running, races and running events, fitness, and related topics.
4.1 MILLION MONTHLY REACH
Women’s Running: Strong Starts Here
ENGAGEMENTWith more than 14 years of experience engaging with active women, Women’s Running is the expert in reaching and influencing this fastest-growing audience in all of endurance sports. Women’s Running offers comprehensive, omnichannel access to the most enthusiastic, active consumers in running. Share your goals with us, and Women’s Running will guide you to the most effective products, timing, and duration to achieve them.
Custom Content
SOCIAL
Flexibility Long life High engagementAlign your brand
message with timeless and
engaging stories and images.
87% take action based on ads they see in Women’s Running
1.8 hours reading time
per issue
display ADS
High engagementAwareness campaignsFollower campaignsAthlete activations
Trackable campaigns Targetable Landing page views Conversion tracking Flexible budgeting
Contextual targeting of a highly engaged enthusiast audience.
1.2 million
followers3 ads per pageview
ads load on scroll
75% display ad viewability
Specific promotions List acquisition Trackable campaigns Conversions One-time offers Flash sales
84K active members
competitive open rates & click rates
Most engaged segment: 17K members 49% Open Rate 5% Click Rate
THE CUSTOM CONTENT CASCADE
Women’s Running offers access to an enthusiastic and dedicated audience of women runners through print, online, social, and streaming video.
Set your goals, and our content team will prepare authentic content in any medium for native advertising, collaborative content, branded content, editorial-inspired stories, and sponsored stories.
Our team will recommend the most effective ways to meet your goals and suggest a cascade—the best timing and duration for each phase of your campaign plus additional exposure through social, online, video, podcast, and print.
→ Feature and long-form stories
→ Experiential storytelling
→ Product placement and integration
→ Custom video and podcasts
→ World-class photography
→ Personalities behind the brand
CAPABILITIES:
CUSTOM
J A N U A R Y / F E B R U A R Y 2 0 1 9 W O M E N S R U N N I N G . C O M 45
44 W O M E N ’ S R U N N I N G J A N U A R Y / F E B R U A R Y 2 0 1 9
1 Brooks Array Long Sleeve
$60, brooksrunning.com
Peekaboo! This long-sleeve top features
a keyhole back so you can flaunt a bright
sports bra underneath and get some fresh
air while you’re at it! Moisture-wicking
fabric will keep you comfortable and feeling
fresh on the run. The monochromatic
design makes it an ideal top to pair with
bold-patterned bottoms.
2 Fabletics Salar Printed
PowerForm Capri in Viola
$50, fabletics.com
Maybe it ’s just us, but do these pants put
a smile on your face? Bright colors paired
with a beautiful floral design ensure you’ll
stand out from the crowd. These leggings
aren’t just pleasing to the eyes—they’re
also soft to the touch and have UPF 50+
sun protection, so you can get your vitamin
D safely!
3 Smartwool PhD Run Ultra
Light Striped Micro Socks
$16, smartwool.com
Is there a worse feeling than putting on
socks that bunch up inside your shoes?
Cringe no more, because this sock from
Smartwool is light enough to fit comfortably
in any close-fitting shoe and has mesh
ventilation zones to keep your feet feeling
fresh. We also love the women-specific fit ,
which features a narrower profile.
4 Hoka One One Women’s
Challenger ATR 4
$130, hokaoneone.com
Take these shoes on the trail , road or
track—they ’re made for any terrain you
want to tackle. Built to grip any rough
patches or slippery slopes you may en-
counter, these shoes have just the right
amount of cushion to be as dependable
as they are fashionable!
1 DAY/WON Star Power
3/4 Compression Legging
$84, day-won.com
You’ll look like a star in these pants (we
promise)! These compression leggings will
keep you feeling cool and smelling oh so
good with sweat-wicking, antimicrobial
fabric. Enjoy a high waistband to avoid an-
noying mid-run adjustments and an inner
back pocket to store a credit card or keys
on the run. Pair these bottoms with any top
for a polished look. Added bonus: You can
shop for sizes up to 5X!
2 Athleta Run Free Bra
$49, athleta.com
If you ever want to highlight your strong
back (we see you working those traps in
the gym!), you’ll need this bra in your life—
we can’t get enough of its asymmetrical
straps. Made for short- to middle-distance
runs, this bra feels smooth with a slight
bit of compression to keep your “girls”
supported. Keep the cups or take them
out—they’re fully removable so you can
adjust as needed.
3 Under Armour Iso Down Vest
$180, underarmour.com
Wear this vest rain or shine because it ’s
made with special technology to repel
water without sacrificing breathability.
In addition to the zip hand pockets, there
is also an inside chest pocket to store
anything you may need to grab while on
the road (or trail). Down insulation will keep
you feeling cozy and warm!
4 Timex Ironman GPS Watch
$100, timex.com
This affordable, simple and dependable GPS
watch is the perfect companion for any run—
or workout for that matter. If you’re someone
who doesn’t want too many bells and whistles
when it comes to the gear on your wrist,
this watch is right up your alley. Tap screen
technology, pace alerts and a customizable
vibrating alarm are a few of its features. The
slim design and lightweight silicone material
make for a sleek look.
5 Asics Gel Nimbus
$160, asics.com
Lace up these shoes and take them as far
as you want—they’re sure to become your
new best friend for long-distance runs. The
lightweight gel cushioning helps absorb
shock and provides unparalleled comfort
when you’re on the road for extended periods
of time. The women’s models also have
specific features for female athletes like 3mm
of additional height on the midsole to relieve
Achilles tension. We’ll run to that!
Let’s be honest: Sometimes it just feels good to stand
out. Put this getup on when you’re ready to slay that next
workout or just have a good time while gettin’ your sweat
on. With bright colors and bold patterns to boot, you can’t
help but feel happy!
If you’re a woman who opts for traditional patterns
and black and white colors, this is your style! Call it
modern chic if you will; it’s a timeless running look.
This outfit is perfect for the colder months with warm
layers, compression leggings and a killer pair of kicks.
Take this look on a long run outdoors or HIIT workout
at the park—you’ll look effortlessly iconic.
bold and beautiful
back to basics
REEBOK HERO POWER BRA
$55, reebok.com
Wear this bra under any outfit; it’s
bound to be your new favorite. Made
with a quick-wicking technology to
keep sweat away from your body
(buh-bye under-breast chafing),
this high-impact bra is built to
endure long runs while giving you
the support you need—no matter
your cup size. Plus, its bright color
can add a pop to any outfit!
ICEBREAKER BODYFITZONE
200 ZONE LONG SLEEVE
HALF ZIP $120, icebreaker.com
Make this long sleeve your go-to
winter base layer. Made with me-
rino mesh for optimal ventilation
when you’re working hard and
a half zip so you can adjust how
warm you want to feel, this top is
perfect for wearing all by itself
or underneath a jacket if it’s
frigid outside. It’s also naturally
odor-resistant, so you can kiss
that smelly post-run stank
goodbye!
WARDROBE
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MAGAZINEDelivered nine times a year, Women’s Running magazine is our highest engagement product for advertisers. Our 114,000 monthly readers enjoy:
→ Inspiring storytelling
→ In-depth profiles of female voices in running
→ Expert reviews of the latest gear and tech
→ Trusted training advice and proven workouts
→ Personal columns and opinion from intriguing women runners
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LOVE EVERY STEP
THE RACING ISSUE
20 P E R F E C T S P R I N G S H O E SFIERCE FOAM
How 3x Olympian Jenny Simpson stays stoked
BOSTON MARATHON PREVIEW!
TOKYO • BOSTON • LONDON BERLIN • CHICAGO • NYC
The Ultimate Guide to the World Marathon Majors
PRO PREDICTIONS FOR YOUR 2019 CHAMP
RUNNER APPROVED
THE BEST SPORTS FUEL OF 2019
Bars! Gels! Powders! We tried it all
114,000 readership per issue
9 issues per year
32,368 subscribers 96% paid circulation
Source: 2017 CVC Audit
visited a product or service website after seeing an advertisement
visited a local retailer for more information after seeing an advertisement
visited a running specialty retailer in the past 6 months
regularly give advice on running, races and running events, fitness, and related topics
read every issue
average hours of exercise per week!
69%
21.5%
68%
86%
73.5%8
ENGAGEMENT
1.8 hours per issue Average Reading Time
87% of readers take action based on ads they see in Women’s Running
NEWSLETTER AND CUSTOM SENDSThe weekly Women’s Running email newsletter covers training and workouts, motivational and inspirational stories, injury treatment and prevention tips, and our favorite and most engaging health and fitness stories from our print, website, and social channels.
47,892 active list members
→ Lead generation→ Sweepstakes→ Custom content
Average Time on Content After Click: 1:29 to 1:50
Most Engaged Segment: 17,000 list members49% average open rate5% average click rate
→ Special offers→ Flash sales→ Event or series registrations
CAPABILITIES:
Our impressive reach on social media offers access to active women who love running.
CAPABILITIES:
→ Amplified editorial→ Athlete takeovers→ Awareness campaigns→ Stories and live video → Follower campaigns→ Sweepstakes→ Giveaways→ Lead generation→ Custom content
1.2 millionTOTAL FOLLOWERS
Facebook799,655 Followers Time on content after click 1:07
Instagram223,224 FollowersAverage Engagement Rate 1,594 per postTime on content after click 1:45 Post 3:47 Stories
SOCIAL
DISPLAY
CAPABILITIES:→ Category takeovers
→ Geographic targeting
→ Demographic targeting
→ Site takeover at 50% share of voice
→ Run of network
WomensRunning.com is a social- and SEO-friendly website, welcoming active women and lifestyle runners from all over the world.
45% visit WomensRunning.com at least once a week
86% regularly give advice on running, races and running events, fitness, and related topics
69% visited a product or service website after seeing an advertisement in Women’s Running.
68% visited a running specialty retailer in the past 6 months
22% visited a local retailer for more information after seeing an advertisement
87% of readers take action based on ads they see in Women’s Running
RIGHT RAIL ADS follow the user down the page.
IN-CONTENT ADS load on scroll.
WITH ZERO PROGRAMMATIC AD CALLS, WomensRunning.com displays between 3 and 3.5 ads per pageview at 75% viewability.
MAYThe Mindfulness IssueCover Runner: HGTV “Rehab Addict” star, runner and mom Nicole CurtisMother’s Day Gift IdeasMental Health Awareness Month: Digging deeper into the biggest mental health issues women and runners face
ONLINE FOCUS: Mother’s Day Gift Guide (including jogging stroller reviews)
JUNEThe Travel IssueBeginner’s Guide to Triathlon: Everything you need to know to make the transitionBuild Your Bucket List: The most travel-worthy run locales around the world, and advice for checking each one off your listA Walk…err, Run…in the Park: National Park goers share the most scenic runs within U.S. National Parks
ONLINE FOCUS: Father’s Day, Summer Solstice, New York Road Runners
JULYThe Body IssueBra & Bottom Awards Annual Feature: Showcasing the latest trends in run apparel that work for every body typeMarathon Training PlanSweet Dreams: The important role sleep plays in your run recovery, and the best tips and tools to help you maximize your sleeping hours
ONLINE FOCUS: Outdoor Championships
AUGUSTThe Beginner’s IssueTraining Plans: Your first road 5K, first trail 5K and first hilly 5KRunner Essentials: Functional yet fashionable run apparel to add new inspiration to your runs
ONLINE FOCUS: Beat the Heat, Travel and Vacation Guide
SEPTEMBERThe Get Outside! IssueFall Shoe ReviewThe Best Trails Around the World: Ultrarunners share the most bucket list–worthy trails on the planet
ONLINE FOCUS: Fall Marathons
OCTOBERThe Future IssueBreast Cancer Awareness month: How you can do your part to fight breast cancer2019 Tech Awards Annual Feature Countdown to Tokyo: Future of American runningShoe Tech: The evolution of running shoe technology, and where it’s headed
ONLINE FOCUS: Fall Running Guide, Fall Shoe Reviews, Chicago Marathon, Halloween
NOVEMBER | DECEMBERHoliday Gift GuideGame Changers Annual Feature: Women who are changing the running industry and—by extension—the worldWinter Running Gear Essentials
ONLINE FOCUS: New York City Marathon, Thanksgiving and Turkey TrotsHoliday Gift Guide
JANUARY | FEBRUARYThe Goal IssueAchievements Every Runner Should Experience+Stretch Goals (not just the cool-down kind)Inside the New World of Indoor Running: Zwift! Peloton! Connected treadmills! and more
ONLINE FOCUS: Olympic Marathon Trials Special CoverageGet in the Goal Zone: Setting Yourself Up for Success in 2020
MARCH | APRILThe Adventure IssuePhoto Special: The world's most amazing runsThe 10 Best Races You've Never TriedThe Annual Spring Shoe Review2020 Fuel Up Awards
ONLINE FOCUS: Running Adventures Near and Far, Boston Marathon Special Coverage
2019-2020 CALENDAR
DIGITAL EDITION SPECSTo ensure that all URLs in ads remain active in digital edition, embed URLs as fonts—not as images. When the ad is being designed, DO NOT convert the URL text to paths or it will no longer be an active link.
PRODUCTION CONTACTPocket Outdoor Media Production Department [email protected]
ACCEPTED FILES
� Adobe PDF/X1-a files created CMYK; all images embedded
� Adobe InDesign files with all images and fonts included
� Adobe Illustrator files with all images included or embedded and fonts included or converted to outlines
� Adobe Photoshop EPS and TIFF files with layers flattened
COLOR ADS
� CMYK
� Minimum 266 dpi
� 133 line screen
� Best black build: 30c, 30m, 30y, 100k
� Remove all color management profiles
OPTIONAL PROOFSAll files may be accompanied by a proof created directly from the supplied digital file at 100% size and to SWOP standards.
ACCEPTABLE PROOFS
� Contract proof (Matchprint or Kodak approval)
� Rainbow proof
� Iris proofColor fidelity or content on press cannot be guaranteed if a contract proof is not supplied with your files. A make-good cannot be considered if an acceptable proof is not supplied.
Spread $10,850.001/2 Spread $6,255.00Full Page $6,000.002/3 Page $4,500.00
1/2 Page $3,905.001/3 Page $3,000.001/4 Page $2,290.00
C2/P1 $13,500.00C4 $7,800.00C3 $6,900.00Premium $6,900.00
UNIT SIZE LIVE AREA TRIM BLEED WIDTH X HEIGHT WIDTH X HEIGHT WIDTH X HEIGHT
SPREAD* 15" x 9.5" 16" x 10.5" 16.5" x 11.0"
1/2 HORIZONTAL SPREAD* 14.75" x 4.41" 15" x 4.66" N/A
FULL PAGE 7.0" x 9.5" 8" x 10.5" 8.5" x 11"
2/3 PAGE 4.36" x 9.25" 4.61" x 9.5" N/A
1/2 PAGE VERTICAL 3.16" x 9.25" 3.41" x 9.5" N/A
1/2 PAGE HORIZONTAL 6.75" x 4.41" 7.0" x 4.66" N/A
1/3 PAGE VERTICAL 1.97" x 9.3" 2.22" x 9.55" N/A
1/3 PAGE SQUARE 4.36" x 4.41" 4.61" x 4.66" N/A
1/4 PAGE 3.16" x 4.41" 3.41" x 4.66" N/A
*Please allow .375" in the center of artwork for gutter
ISSUE J/F'19 M/A M J J A S O N/D J/'20
Space close 10/29 1/4 2/19 3/26 4/23 5/29 7/05 1/06 9/17 10/28
Materials Due 11/09 1/18 3/05 4/08 5/07 6/12 7/16 8/16 10/01 11/15
On Sale 12/18 2/26 4/09 5/14 6/11 7/16 8/20 9/24 11/05 12/17
RATES
AD NAME DIMENSION SIZE DEVICE
BILLBOARD 970 x 250 100k max Desktop | Tablet
LEADERBOARD 728 x 90 100k max Desktop | Tablet
HALF PAGE 300 x 600 100k max Desktop | Tablet
MEDIUM BOX 300 x 250 100k max Desktop | Tablet | Mobile
MOBILE LEADERBOARD 300 x 50 or 60k max Mobile 320 x 50
ACCEPTED FORMATS jpg, .gif, 3rd party tags
ANIMATION 15 animation or 3 loops
SERVING/TRACKING OPTIONS Site served or third party servedAdvertiser can send 1x1s or UTM codes for tracking if site served
PLACEMENT NOTES Any creative not to spec will be rejected and may impact start dateMinimal animation performs better than animation-heavy mobile creative
PRINT ads
Display ads
RATES & SPECS
THE WOMEN’S RUNNING 2018 AUDIENCE STUDY
The Women’s Running 2018 Audience Study offers advertisers, marketers, and agencies results from 4,900 reader responses to detailed questions on spending habits, brand ownership and intent to buy for 150 brands in 15 product categories, reading habits, training and fitness habits, race and event participation, travel, replacement value, interests, technology and app use, social media preferences, and reader engagement and value by content channel. To access the study, contact us.
ADVERTISING, SPONSORSHIPS, AND PARTNERSHIPS
SHANNON STANDEFER Sales Director [email protected] (303) 245-2111
WOMEN’S RUNNING 3002 Sterling Circle, Ste 100 Boulder, CO USA 80301
womensrunning.com
facebook.com/womensrunning @womensrunningmagazine pinterest.com/womensrunning @womensrunning vimeo.com/womensrunning
Also available:
New for 2019!