Date post: | 30-Dec-2015 |
Category: |
Documents |
Upload: | kylee-watson |
View: | 37 times |
Download: | 11 times |
OREGON. WE LOVE DREAMERS.
Tourism InvestmentProposal
Research + Opportunity = Policy Success
Travel & Tourism Research Association, Greater Western Chapter Seattle, WashingtonMarch 23, 2007
…………………………………………
OREGON. WE LOVE DREAMERS.
Structural Evolution of Travel Oregon
1970s: part of Highway Department Funded by General Fund allocation
($300,000/annually) Late 1980s: became Oregon Tourism
Division Funded by Lottery ($1.5 million/annually)
1995: became Oregon Tourism Commission Allowed private sector partnership
OREGON. WE LOVE DREAMERS.
Research Evolution at Travel Oregon
Oregon Travel Impacts (Dean Runyan,since 1987)
Ad Accountability (Longwoods, since 1997)
Impacts of Tourism on Tax Revenue in Oregon (Dean Runyan, since 1995)
Photo by Steve Terrill
OREGON. WE LOVE DREAMERS.
Policy Environment in Oregon: 1999 - 2003
Beginning of tough recession/high unemployment
Maturation of property tax limitation initiative Local governments face funding challenges
State budget at risk; lottery funding targeted
OREGON. WE LOVE DREAMERS.
Industry Positioning Efforts
1999: Travel Oregon approached state economist Peer review of existing research
(ECONorthwest) Study results: strong, conservative
Governor’s Council of Economic Advisors
Well-received (a change from past experiences) Industry impact cemented in government
infrastructure
OREGON. WE LOVE DREAMERS.
Industry Political Efforts
Difficult economic climate Advocates lobbied
To increase funding for Travel Oregon
To fix local funding challenges Industry and advocates see
economic challenges and political transition as opportunity
Photo by Steve Terrill
OREGON. WE LOVE DREAMERS.
Major Policy Initiative -Tourism Investment Proposal
Construction of economic development legislation Comprehensive statewide and local
implications Talking points on legislation
How increased investment would impact economy State and local estimates made for sales and tax
revenue
A comparison of state tourism budgets How existing local DMO’s were using funding
OREGON. WE LOVE DREAMERS.
Tenets of Policy Initiative
1% statewide lodging tax Regional cooperative marketing program
Protection of local resources at current levels Existing rates and allocations Allows increases under limited circumstances
Semi-independent agency Limited government/legislative involvement Reconstruction of Commission
OREGON. WE LOVE DREAMERS.
Political Hardball -The Art of Compromise
Economy, political transition, message matter
What made the difference Message built on research Presentation collateral Compromise/willingness to say “no”
Passage of legislation
OREGON. WE LOVE DREAMERS.
Implications of Tourism Investment Proposal
2001-03 biennium budget: $6.2 million 2007-09 projected budget: $22.8
million Local tourism budgets protected
(approximately $50 million/year) Tourism positioned to claim spot as
major socio-economic driver in Oregon Major policy initiative not possible
without research
OREGON. WE LOVE DREAMERS.
Thank You!
Pho
to b
y P
eter
Mar
bach