Craig LabovitzDeepfield

QUANTIFYING THE INTERNET OF THINGS

Craig Labovitz, PhDlabovit@deepfield.com

Quantifying the Internet of ThingsReal-World Data from Providers and Exchange Points in 2014

GigaOM Structure

Three IoT Questions

1. What are these things (and how many)?

2. Where the things are?3. The dark side of things and why

peanut butter sandwiches are really healthy

DeepField

• Big Data solutions for cloud and telecom providers (1/5 US Internet)

• Real-time data from datacenters, exchange points and providers• We also conduct regular crawls / census of the Internet and

discover tens of millions of interesting devices and infrastructure

IoT Trends

• Significant growth in home devices. For years average was close to one. Average is now close to 4.

• Equally large growth in data center scale replication and cloud machine to machine communication.

• Measurements of Internet traffic (not private 3/4G nor Bluetooth) traffic across US datacenters

and providers.

Top Internet of Things% Users

1 Fitbit Personal Health 0.59

2 Samsung Smart TVs 0.503

3 LG Smart TV’s, lights and smart fridges 0.502

4 Nest Thermostat 0.447

5 MaaS360 Air control mobile devices 0.080

6 Control4 Keypad locks, lighting, more 0.065

7 Belkin WeMo home automation includes power, cooking, coffee pots 0.045

8 Radio Thermostat Thermostat 0.033

9 Cereson Vending machine on steroids 0.012

10 Screenfeed Digital signs 0.011

Fitbit

Nest

Darker Side

• What is top site on the Internet by DNS queries?• No, it is not Google, Facebook, nor Twitter• This site is queried 10–100x more often

The talk up until now has been about the Good Now for the darker side of IoT…

Netgear.com

• Top DNS queries over five minutes of DNS queries in US

• Multiple US regions and providers• Millions of Netgear devices stuck in DNS query loops

An IoT World Where Firmware Never Gets Updated

How is Joe’s Diet Working?

• We study many different types of networking and IoT devices in the office

• My co-founder, Joe, thinks daily peanut butter sandwiches should be part of any healthy diet

• Conveniently, IoT devices let everyone in the office track Joe’s diet

IoT Security

• In 2014, many IoT devices lack basic security • Personal health information sent clear-text• Administrative access to any device on local network• Many millions of devices with default or no password

Joe’s Data

Belkin WeMo

Where Does IoT Live?

Amazon2013

3/4 of daily usersThree quarters of all Internet users will access an Amazon AWS cloud site on average at least once day.

2% of Internet Traffic

5th largest CDN

Nearly two percent of Internet consumer Traffic on average is coming or going to Amazon managed infrastructure

Amazon’s CloudFront and S3 traffic volumes now place it as the fifth largest CDN behind Akamai, Level3, Limelight and Edgecast.

2014

www.deepfield.com