Struggling to Identify Top Candidates?

Breaking Traditional Boundaries

Andre J. Boulais, Manager, Global Sourcing

Meet Andre J. Boulais• Lucky leader of the 7 member Strategic Sourcing division

of ExactTarget's Global Recruiting team.

• Team focuses on the talent acquisition of passive candidates across all divisions (Product, Sales, Services, Marketing) and global geographies.

• Utilizing advanced Boolean searching, social media, job boards, networking and leveraging of professional relationships with candidates from start-ups to Fortune 100 companies, we connect the best talent with their dream job at ExactTarget.

• Seven years of full life-cycle recruiting experience with

global agency.

• @AndreJBoulais

• @ExactTargetJobs

What you’ll learn today

• How to hire like a hero (no matter the size of your team)

• Ways to creatively identify, engage and hire top talent

• Tips to win the war on talent (Hint: you’ll need allies)

• How to be your company’s brand!

Use iTunes and Android to find developers

What we learned from the Harlem Shake video• Play to your strengths (video shared via LI and social media more than 1,000 views)

• Culture is #1 differentiator for hiring at the ExactTarget Marketing Cloud, so showing that is important

• Candidates want to be engaged with NEW content vs. the same recycled spiel

• iTunes and Android are great places to find developers

From Start-up to Global leaderOr ‘How to hire like a hero no matter your size’

“Size matters not.” - Yoda

Before this happened…

IPO March 22nd 2012

And this…

March 14th, 2014

We were the little SaaS company from Indiana that could—and did—find and hire more talent with less!

How We Hired Like Heroes

2008

• Recruited and filled over 75 positions

• 2 Recruiters total

2012

• Recruited and filled over 750 positions

• 7 Recruiters and 2 Sourcers globally

“You have been a pleasure to engage with since the first intro email.”

- ExactTarget Candidate 2013

Personalize InMails for Higher Response Rates

If at first you don’t succeed…

Topping InMail Response Rate Benchmark!

Peers:Blackbaud Inc. Infusionsoft Concur TechnologiesMarketo Inc. Indiana University HInteractive IntelligKronosQlikTech

• Sitecore Corporation

• A/S

10#1of

Recruiter

InMail Response Rate for Global Recruiting at ExactTarget

15

Note: Data is the average for the time period shown in the previous slide

“I wanted to mention again how extremely impressed I am with Exact Target and the candidate experience.  It should be the model all companies follow.  You succeeded in making me feel I was the most important candidate at every step of the way.  ET not only talks the talk about being/living Orange but you definitely walk the walk and it was a true thrill to feel a part of it.”

- ExactTarget Candidate 2013

Sincerity trumps speed, every time

Build a positive impression with your Business Unit

• Invest a half day with the company or business unit you’re supporting to get a true feel for what it’s like to work in the department

• Schedule LinkedIn lunch & learns to go over existing employee contacts (Bonus: Great if you already have an incentivized referral program)

• Send hand-written thank you notes to your Hiring Managers

Developers love visitors

Leverage internal communications (Chatter, Yammer etc.)

Careers Page Content is King

Career Website

Encourage Live Interaction on your Careers Page

Instajob and ExactTarget

• Application that pairs customized photos with direct link to career site

• Targets broad audience including HM’s, Recruiters, Social Media Managers, all business owners

Instajob App

Instajob App• Take pictures to help build your

employment brand

• Office

• Outings

• Signs

• Drive traffic to:

• Career site URL

• Twitter

• Other social media

Be strategic around key events #marchmadness

ExactTarget featured on the Instajob website!

Social Media

The world is now connected via Social Media!

Social Media is a Two-Way Street

• Social Media is a not only a great way to advertise your current jobs and your brand but it’s also imperative to LISTEN

• Pay attention to who’s liking your LinkedIn posts or favoriting Tweets

• Once you’ve engaged a candidate to commit to an interview your next stop should be to research them via social media

• We’ve found out a Sales leader (and eventual ExactTarget hire) taught a class on Digital Marketing via Facebook and used that as a key talking and selling point

• We’ve engaged candidates via Google+ and then set interviews

Step 1: Build Followers & Make Friends

Step 2. Make a plan

Step 3: Act on it

Sourcing Secrets

Recruit’em: Put your search engine to work

Twiangulate: Find the Followers

Scoop.it

Invest in a Strategic Sourcing Team

100% focused on passive (non-looking) candidates for key roles

Turn your agency $$ to zeroes by hiring heroes!

Why you can’t pass on passive candidates

Strategic Sourcing 100% focused on passive candidates

• Serve as initial company Ambassador

• Creative a positive 1st impression

• 100% original content (we don’t send mass emails)

• Long-lasting relationships start with 1st contact

• Near 40% acceptance rate on initial contact (well above LinkedIn average of 15%)

Value of Sourcing for ExactTarget

$0$400,000$800,000

$1,200,000

$630,000.00

$1,121,445.

00 $350,137.0

0

Total Savings

Total Savings

College Recruiting is the Future

There is no better grassroots investment!

Examples of ExactTarget College Recruiting• Rated Best Places for New Grads winner (2011 and 2012) by Experience

• 100% Conversion rate for our Slingshot Internship Program in 2013

• 2013 Impact Award Finalist for Employer of the Year with the Indiana InternNET

• Events we sponsor and attend- Hackathons, Networking events, Career Fairs, Corporate Sponsorships, Scholarships, Mock interviews, resume critiques, Career Advisory Boards…our first ever ET Foundation College Day at last Connections(48 attendees from 10 different colleges, 23% of those attendees received offers)

• Partner with nine colleges and attended/held 50 events from September 4th-December 3rd

• Both college programs started in 2007

ExactTarget college recruiting Hall of Fame

Want More?

• To continue the conversation for next 30 minutes Tweet questions with:

#SourcingSecrets

Thank you!Questions?