Student Interface_v2.ppt

7/29/2019 Student Interface_v2.ppt

1/25


2/25

1

CONTENTS

1. Introduction

Why Social Media? Existing Models in other Campuses

2. Current Initiatives

3. Stakeholders

Students Faculty Admin

4. Proposed Integration Model

5. Future Action Plan

APPENDIX


3/25

2

WHY SOCIAL MEDIA..?

2


4/253

96% OF THE YOUTH USES SOCIAL

NETWORKING SITES

CONNECTS

PARTICIPATION

OPENNESS

COMMUNITY

CONVERSATION

Encourages contribution

and feedback fromeveryone who is

interested

Encourages voting,

comments and sharingof information. Rarely

any barriers to access &

use content

Traditional media is about

broadcast. Social media is

better seen as a two-way

conversation (Web 2.0)

Allows communities to

form quickly and

communicate effectively,

sharing ideas of common

interest

Most kinds of social media

thrive on their

connectedness, making

use of links to other sites,

resources and people

Source: iCrossing Report


5/254

ITS GROWING FASTER THAN WE THINK

If Made Into A Book, ItWould Have 2.25 Million Pages

Ever Wonder Which Is TheSecond Largest Search Engine

Every SecondA New Member Joins

Source: Websearch


6/255

HOWEVER,

THE FASTEST OF ALL PLATFORMS IS

If it was to be acountry, it would

have been the 3rd

largest

60 million updates

and 2.7 billion likes

every single day

Average user

spends more than

55 min. everyday

Captured 200 million

users in less than 12

months

Source: Infographic Labs, Websearch


7/256

Existing Models in other Campuses

6

INDIAN INSTITUTE OF MANAGEMENT


8/257

INDIAN INSTITUTE OF MANAGEMENT

INTEGRATED COMMUNICATION USING SOCIAL MEDIA

STEPS

By initiatives like these, collaborating withLinkedIn & making active use of

Facebook, IIMs are strengthening theirpresence all around the globe because

these can accessed anywhere in the

world and everyone can connect with

everyone else

Alumni network is the most treasuredthing for any institute and these initiatives

help in making those networks stronger

than ever before

To provide a common benefiting platform to all the stakeholders & to

maximize the web presence.

BACKGROUND

An initiative to leverage LinkedIn and creating two groups for the students of PGP Program & Executive MBAProgram

Certified by LinkedIn with an official badge to convey authenticity & encourage alumni participation Alumni can get placement assistance even after graduating because of the 9500+ strong student network Various facebook pages for almost all the activities and permanent accounts, providing everyone an

opportunity to interact with each other and discuss all the relevant issues.

Easy access of information about the trending activities as well.

BROAD OBJECTIVE

Web presence across theglobe

Integrated alumni network

Source: Websearch


9/258

SOCIAL MEDIA TRENDS @ TOP UNIVERSITIES

Johns Hopkins University

Hopkins Interactive, the universitys comprehensive social

media hub, provides the usual links to the school's Twitterand Facebook pages

Harvard University

The All Harvard Social Media page shares the latest

happenings at the university through tweets, blog posts,

and videos

Columbia University

Nearly every department and club at Columbia has some

sort of social media presence

University of Kentucky

Kentucky keeps its YouTube channel updated with plenty

of videos, including tips for prospective applicants and

video blogs from campus departments

Source: Websearch


10/259

CURRENT INITIATIVES

9


11/2510

TEAM STRUCTURE AND DEVELOPMENT

Source: Team Analysis

COMMITTEE

Buddies Tech SupportAnalysts

Providing IT Support Creating Graphics &

Design Managing MediaResources

(Groups/Page/IDs etc)

Managing front-lineinterface

Generates interestingcontent to increaseinteraction

Running Contest Logistics

Data Handling &Analyzing the media

activity Prepares the actionplan

Implementation

Three Facebook Groupsare functional, one each

for 2011-13, 2012-14 &

2013-15 batch

57% highly active

members. Working on to

increase activity upto

75% level.

Several contests have

been organized to

generate interest and

participation

Regular morning quotes,birthday wishes, general

awareness posts,

notices etc.


12/2511

STAKEHOLDERS

11


13/2512

OUR VALUE CHAIN & ITS PARTICIPANTS

Curricular

ActivitiesPotentialApplicants

Admission

Course

Delivery

Placement

Alumni

Admission

Cell

Extra-

Curricular

Activities

SportsActivities

Club

Activities

Admin

Activities

Promotion

Cell

Admission

Cell Faculty

Training &

Devp. Employers

Alumni

Committee


IT /

Database


14/25

13

PROPOSED INTEGRATION MODEL

13


15/25

14

Single Platform for Internal Communication

PGDM Office Marketing Club

Admission Cell Finance Club

Student Affairs HR Club

Placement Cell IT Club

Alumni Committee Communication Club

Integrationthrough

Social Media

BENEFITS

Replaces all forms of one-way communication like emails, notices and memos Initiates instant dialogue with students inviting opinions & suggestions Real-time updates with negligible chances of gaps & leakages Replaces the traditional notice board and reaches targeted audience instantly

The proposed integration model links all internal stakeholders to asingle virtual platform for communication


WITH INTEGRATION MODEL IN PLACE THE FOCUS SHIFTS


16/25

15

WITH INTEGRATION MODEL IN PLACE THE FOCUS SHIFTS

TOWARDS EXTERNAL STAKEHOLDERS

Internal

Committees/

Clubs

Real-time feed ofthe campus activity

is shared live on the

Facebook group

All updates withtextual, audio &

visual posts serve

as raw data for

Student Interface

Team

Student

Interface

Committee

Builds socialinterface for external

stakeholders and

engages them

Selects & Filters livefeed shaping it for

external

communication

ExternalCommunication Potential Applicants Alumni Employers



17/25

LEVERAGING PLATFORMS FOR EXTERNAL


18/25

17


COMMUNICATION.. (1/2)

Facebook

Linkedin

Pagalguy

Stakeholder/s

Alumni Potential Applicants Employers

Benefit

Social Interface to communicate

campus events and activities Central platform to link all socialmedia resources (Links all alumni

groups, special pages for IIC,

OJAS etc)

Building a professional networkwith alumni and employers

Corporate Profile of Jaipuria Acts as a formal discussion

platform for job/internship

opportunities, career guidance

and industry trends

Potential Applicants Coaching Institutes MBA Guides/mentors

Sharing campus events, activities,accolades & achievements

Information sharing & queryhandling

Engaging debates & discussionson MBA related issues

Promoting student feedback to

generate WoM

Alumni Employers




19/25

18

Twitter

Youtube

All Jaipuria Campuses Media Houses Other Business Schools

Real time tweets especiallyduring important events

Following trends of JaipuriaCampuses/Other business

schools and sharing information

with internal stakeholders

MBA Community at large Sharing A/V content onLife@Jaipuria Covering videos

of curricular & extra-curricular

events - speeches, guest lectures,

student performances etc

Stakeholder/s Benefit



COMMUNICATION.. (2/2)


20/25

19

THANK YOU !!!

19


21/25

20

APPENDIX

20

FB GROUP BATCH 2011 13


22/25

21

FB GROUP BATCH 2011-13



23/25

22




24/25

23


LINK

CONTESTS
http://www.facebook.com/groups/286904128104052/http://www.facebook.com/groups/286904128104052/


25/25

24

CONTESTS

Date post:	04-Apr-2018
Category:	Documents
Upload:	riku-garg-acharyya
View:	220 times
Download:	0 times

Student Interface_v2.ppt

Documents