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Student Success The Road to Understanding Retention
MASFAA ConferenceNovember 5th, 2009
Iris Godes – Quinsigamond Community College
Sue Lanzillo – Framingham State CollegeBernie Pekala – Boston College
Enrollment as Strategy
Boston College Founded 1863 Irish Catholic Immigrants Boston Immigrants Emerging Boston Middle Class Returning Boston GI’s Boston Leadership Coeducational Regional National National Elite Global
Self-Reported Family Annual Income
5.1% 4.5%
11.5%
27.9%
21.5%
12.6%
17.0%
0.7% 1.1% 2.1%
7.8%
12.4% 11.4%
64.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
US Family Households BC Freshmen
AVERAGE FINANCIAL AID OFFERED BY BOSTON COLLEGE, BY COMPONENT
Avg Financial Aid Package
Avg Need-Based Scholarship /Grant
Avg Self-Help Assessment (Work Study/Loans)
Avg Need-Based Loan (excluding PLUS)
Boston College $29,349 $26,241 $5,041 $3,412
Each component average is based on all students who received that form of aid; components will not total $29,349.
COMPOSITION OF AVERAGE FINANCIAL AID PACKAGE, BOSTON COLLEGE, 2008-2009
Scholarship/Grant 84%
Self-Help 16%
Need-Based Loans 11%
Work Study 5%
Student Financing Strategies
70’s Post Financial Crisis Strategy
Repositioning of financial aid Adoption of Need-based Awarding
80’s National Emergence
Higher tuition and higher financial aid Targeted preferential packaging of aid
90’s Top 25% Strategy
Top 50 Universities First steps to meeting full need
Current Strategies Improve access to talented students
Need blind admission Guarantee to meet full financial need Neutralize cost in college choice
Commitment to increase on-campus diversity
Increase Boston College’s international programs
Portable aid to students studying abroad in Boston College Programs
Increase four-year international undergraduate students
Managing College Enrollments
Enrollment as StrategyProspect/ApplicantAdmittedDepositedEnrolledReturningGraduating/Alum
8 , 3 7 8
2 7 , 9 2 6
3 9 , 8 3 7
9 0 , 5 3 8
4 3 1, 12 3
2 , 0 9 2 , 8 7 4
3 , 5 9 6 , 0 0 0
4 , 13 7 , 0 0 0
R eligious P r ef er en ce is C at holic
Wit h en r ollmen t of mor e t han
5 , 0 0 0 st uden t s
P lan t o at t en d a pr ivat e college
or un iver s it y
Wit h a f amily in come of
$ 12 5 , 0 0 0 or higher
S cor e 12 0 0 + on S A T or 2 6 on
A C T
Who will t ake S A T I an d/ or A C T
T est
Number who will have complet ed
High S chool
M ale an d f emales age 18
The National Enrollment Funnel for Private Universities
Source: Census, ACT, College Board, NCES – NLS88, FISAP, EIS
Prospect/Applicant - Research
Most Appealing Attributes by Region
NewEngland Mid-Atlantic Midwest South West Southwest Other
Academic reputation 48.4% 37.6% 30.0% 29.0% 24.0% 22.7% 26.7%
Financial aid guarantee to meet full need 37.0% 26.8% 25.0% 22.2% 22.0% 23.3% 33.3%
Quality of program in your preferred major
25.1% 23.7% 19.3% 16.4% 18.1% 16.5% 26.7%
Institution near Boston 37.7% 23.2% 18.3% 12.3% 14.5% 8.6% 46.7%
Medium enrollment size (8,500 undergraduates)
26.2% 21.6% 17.3% 14.3% 14.7% 11.5% 13.3%
Teaching quality 17.3% 16.7% 16.3% 11.4% 13.6% 13.0% 20.0%
Suburban location 16.1% 15.7% 11.3% 8.8% 9.2% 6.2% 13.3%
Focus on preparation for graduate/professional school
12.6% 14.1% 8.0% 8.3% 10.1% 10.9% 20.0%
Division I athletics 11.0% 9.9% 9.0% 9.0% 8.4% 5.0% 6.7%
Undergraduate research opportunities 10.8% 5.4% 6.3% 7.9% 8.6% 8.0% 0.0%
Jesuit/Catholic affiliation 5.8% 9.4% 7.3% 4.2% 6.0% 4.7% 6.7%
Commitment to service learning 6.5% 5.2% 4.0% 2.9% 4.4% 3.8% 13.3%
Name recognition in my home state 12.3% 4.9% 2.7% 3.1% 2.0% 1.5% 0.0%
Admitted, Deposited & Enrolled Surveys
Deposited – Side noteSummer Melt
ToolsOrientationCourse and/or Roommate SelectionFollow-up by letter, email and telephoneSocial Networks
Analytics ClearinghouseBy Admit typeBy Category
Student Surveys CIRP – Cooperative Institutional
Research Program (Frosh)NSSE – National Survey of Student
Engagement (Frosh and Seniors)
Enrollment Planning (Retention Analytics)
Reports – Projection vs. ActualFrosh, Undergraduate and Graduate
EnrollmentFinancial AidReceivables
FrequencyWeekly, Monthly, Quarterly, Mid-year, Annual, 4 year and 10 year
Competitor analysisBC Top 25
Enrollment Planning (Retention Analytics)
Retention Models – By Class and Admit Status – Frosh and 4
yearsBy School – (includes transfer frequency)By Major – (includes transfer frequency)By Category – Needy, No Need, No App,
etc..By IncomeBy EFC
Enrollment Planning (Retention Analytics)
Need BlindMeet Need-Loan
PolicyTravel AllowancesAppealsOTEDefer Expected AidRegistration HoldHousing HoldDefer One SemesterO/S Aid Policy
IM/FM ConundrumBook Cash CardsLaptop Grants$uccessful StartDean’s CreditSummer AidBC LoansJYA AidTrustee AwardsLast $ Policy
Enrollment Planning (Policies and Tools)
Safety Net Financial Aid Team Student Services Team Admission Team Orientation Team Student Accounts Team
Trained in Financial aid (2 Former Aid Officers) Deans Faculty Advisors Students Staff Woods School
Enrollment Planning (Retention Policies)
AVERAGE TOTAL INDEBTEDNESS OF 2006 GRADUATING CLASS, BC AND "TOP 25"
Boston College
Thank You!