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Students Working Against Tobacco WWW.OKSWAT.COM Students Working Against Tobacco
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Students Working Against Tobacco
WWW.OKSWAT.COM
Students Working Against Tobacco
WWW.OKSWAT.COM
Students Working Against Tobacco
The SWAT Movement Begins…
SWAT was launched in 2000 as a youth-led activist movement against Big Tobacco
“create a united statewide movement for a tobacco-free generation.”
Today, there are over 125 active teams in Oklahoma!
WWW.OKSWAT.COM
Students Working Against Tobacco
Big tobacco - what the industry knows.
They need replacement
smokers in order to make a profit.They know 90% of
all smokers begin at or before age 18.
They make a deadly product that KILLS when used as intended.
WWW.OKSWAT.COM
Students Working Against Tobacco
Big tobacco - in their own words.“It is important to know as much as possible about teenage smoking patterns and attitudes. Today's teenager is tomorrow's potential regular customer…”
~ Philip Morris market research report
“[T]he base of our business is the high school student.” ~ Lorillard Tobacco memo
TARGETS
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Students Working Against Tobacco
“Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” ~ U.S. Tobacco Sales Rep
“It’s a well known fact that teenagers like sweet products. Honey might be considered.”
~ Brown and Williamson memo
WWW.OKSWAT.COM
Students Working Against Tobacco
Youth Tobacco Use
• 4,000 youth under 18 try smoking for the first time each day.
• 1,500 youth who try smoking will become new regular, daily smokers each day.
• 800 million packs of cigarettes are consumed
by youth each year.
United States Oklahoma
• 6.9% of middle school students and 20.3 % of High School students use spit tobacco.
• 1 in 4 high school students smoke.
• 11.5 million packs of cigarettes are bought or smoked by OK youth each year.
WWW.OKSWAT.COM
Students Working Against Tobacco
MISSIONTo EMPOWER and UNITE youth to
RESIST and EXPOSE big tobacco’s lies while changing current attitudes about tobacco.
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Students Working Against Tobacco
PURPOSE• To raise awareness about tobacco industry marketing practices that target youth as replacement users.
• To provide youth with the opportunity to become advocates for health and get involved in the community.
• To provide youth with opportunities for “real life” experiences through mentoring, training, community assessment and grassroots activism.
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Students Working Against Tobacco
• SWAT is not against the tobacco user. SWAT is against the tobacco industry.
• Recognize cultural diversity and maintain respect for cultural traditions.
• Recognize the need for teens to educate other teens about the influences of the tobacco industry.
GUIDING PRINCIPLES
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Students Working Against Tobacco
• Youth led.
• 6th–12th grade.
• Must have an adult partner.
• Meet at least 1 time a month.
• Follow the SWAT Allies Activity Guide.
• EXPOSE BIG TOBACCO!
STRUCTURE
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Students Working Against Tobacco
WWW.OKSWAT.COM
Students Working Against Tobacco
STATEWIDE INITIATIVES
Spit Out Big TobaccoReduces the amount of event sponsorships by spit tobacco companies. It also provides community-level monitoring of the smokeless tobacco master settlement agreement (STMSA).
24/7 Tobacco Free School PoliciesIncreases the number of Oklahoma school districts that adopt a 100 percent tobacco free policy on all school property.
Youth Access to Tobacco Reduces the access to tobacco products such as the removal of vending machines, reduction of illegal sales, and implementation of a tax increase.
WWW.OKSWAT.COM
Students Working Against Tobacco
Stomping Butts on HollywoodReduces the amount of tobacco use displayed in movies and on television. It also calls attention to the relationship between the Hollywood film & television production companies and the tobacco industry.
Breathe Easy Reduces the number of restaurants and public places that allow smoking.
STATEWIDE INITIATIVES
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Students Working Against Tobacco
TOOLS & RESOURCES
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Students Working Against Tobacco
ACTIVITIES Reward/Reminder Visits.
Stomping Butts on Hollywood.
Spit Out Big Tobacco.
Operation Storefront.
Chalk Outlines.
Celebrate tobacco free holidays: GASO, Kick Butts Day, World No Tobacco Day,Through With Chew Week, GASpO.
If you can IMAGINE it, it can be done!
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Students Working Against Tobacco
Kick Butts Day 2006 – Project 1200 – Tahlequah SWAT
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Students Working Against Tobacco
Operation Storefront
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Students Working Against Tobacco
Bullnanza 2006
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Students Working Against Tobacco
SWAT Summit 2007
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Students Working Against Tobacco
THE FACES OF YOUTH EMPOWERMENT
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Students Working Against Tobacco
PROGRAM HIGHLIGHTS
Recognized as a leading youth empowerment movement.
Youth are involved in national partnerships.
Hosted numerous successful summits and other leadership training events.
Youth become leaders, activists, public speakers, and get involved with community development.
WWW.OKSWAT.COM
Students Working Against Tobacco
QUESTIONS & COMMENTS?
