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Bright ideas for inspiring brands.
Bright ideas for inspiring brands.
Insight Report.
Entertainment. November 2012
Welcome to Studio Output’s Entertainment insight report, featuring the latest innovations, trends and insights within the entertainment sector. From content to celebrities – and everything in between. This edition takes a closer look at ‘second screens’ and how tablets and laptops are changing the way we watch TV, personalised content and publishing is helping to individualise content, content producers are using multiple platforms like never before and interactive hardware is changing the way we engage with brands.
The past year has seen the birth of a number of platforms that attempt to enhance TV viewing, by integrating with social media. It's about curating television to create a very personal experience that interacts with other digital media platforms.
Dijit’s Next Guide updates the antiquated screen guide with an iPad app that offers up-to-date information about both live and streamed television. It is also hyper-personalised, suggesting shows based on your previous viewing decisions.
Zeebox is already a familiar app in this field, but Sportstream in the US is a similar service that specifically caters to sports viewers. It has chat streams, realtime score updates and the ability to post through to Facebook and Twitter.
Next Guide by Dijit http://www.dijit.com/
Sportstream http://sportstream.com/
Zeebox http://zeebox.com/uk/
Second screen. The changing face of TV.
Streaming. Interactive.
Personal.
Bright ideas for inspiring brands.
A consistent theme recently has been a focus on the individual and user-specificity. Newz Social and Scoop.it allow users to curate their own personalised magazine, drawing from mainstream media sources and social streaming. They then allow you to share your magazine with your friends, pushing the curated content back into the social sphere.
Moment.me users can create a digital scrapbook, marking events through the instagrams, pins and tweets which surrounded them.
Gameface.me is what we always wished The Sims would be. It pulls from your friends’ Facebook profile photos and turns your gaming characters into little models of your friends (or enemies).
Finally, Topshop continues to break the catwalk/high street barrier, live streaming their LFW show to their website where shoppers could immediately buy the look or research a model’s make-up. Newz Social http://www.newzsocial.com/
Scoop.it www.scoop.it
Moment.me www.moment.me
Game Face www.gameface.me
Topshop http://www.topshop.com
Personalised. Individualising the web.
Potential. Self-publish. Opportunity.
Bright ideas for inspiring brands.
The ill-fated BBC Director General recently commented that the amalgamation of TV, online and radio creates “genuinely digital content for the first time.”
This movement towards a connected digital world can be seen in Apple’s decision to livestream their iTunes Festival. In publicity for the event, they emphasised the ability to watch the festival “On your computer”, “On your TV” or “On the go”.
Potentially changing the way TV is distributed forever, US TV show Raising Hope aired a new series on Twitter this month before its release on national television. It was available for a week on the show’s Twitter page for keen viewers to track down.
Vimeo and cloud service Dropbox have now made it possible for users to add their Dropbox account on Vimeo, increasing uploading ease.
iTunes Festival http://www.itunesfestival.com/
Raising Hope https://twitter.com/RaisingHopeFOX
Vimeo + Dropbox https://vimeo.com/blog/post:518
Multi-platform. New ways of interacting with brands.
Connected. Streaming.
Portable.
Bright ideas for inspiring brands.
Another innovation that emerged from London Fashion Week this year comes in the form of the partnership between Diane von Furstenberg and Google glasses. The designer integrated the glasses into her catwalk looks, as well as wearing them herself. This allowed people at home to watch the show both from the point of view of the model as well as from the illustrious front row.
Berg’s beautiful film innovation Cinema Glass is the first touchable movie. Viewers can stop the footage and interact with the objects on the screen- zooming in or changing perspective.
If you've got tech-savvy youngsters at home, you'll already know that children’s book and short film The Fantastic Flying Books of Mr Morris Lessmore now has an iPad app, allowing children to play games within the book and explore different aspects of the story.
Cinema Glass https://vimeo.com/38161223
Interactive Billboard http://youtu.be/IelUfryoA2o
The Fantastic Flying Books of Mr Morris Lessmore http://morrislessmore.com/
Sesame Street http://www.amazon.com/Kinect-Sesame-Street-TV-Xbox-360/dp/B0050SW9OC
Interactive. Hardware forcing content to evolve. Explore.
Touch. Interact.
Bright ideas for inspiring brands.
Pod Takeover. Visual trends
This month's takeover comes from Design Directors Alun Edwards & Johanna Drewe, Digital Designer Sam Quayle and Producer Kate Plummer, one of our Pods here at Studio Output. "We're thrilled to be working on big projects for great clients, whilst expanding our team and skillset. We've delivered digital and rich media campaigns, rebranded a design classic superstore, won a couple of awards and offered a warm welcome to new designers, Sam Quayle and Sam Clarke."
Insight Report.
Bright ideas for inspiring brands.
High value. Polish 'til it sparkles.
Getting the most from your subject!
With the introduction of HD and retina displays, there is now the means to deliver high-quality imagery onscreen. A cocktail of the rendered 3D aesthetic, high-def photography, with a dash of Photoshop flare creates a super-real world that ramps everything up to the maximum. High definition, iconic gestures, real colours, super detail, strong contrast, extra highlights, depth to shadows – all to show off the subject matter's highest qualities without flaws.
When you have access to an Olympic champion you want to give them the visual value they justly deserve. If promoting a multi-billion pound sport you want as much impact as possible. If it's the big TV event of the week its about giving it the gloss and glam it demands, while a high value product needs to be broadcast as just that.
It's all about matching production values with perceived value.
Apple iPod Ad http://www.youtube.com/watch?v=mrRHPf0_B3M
Rick Guest http://bit.ly/SWnq61
X Factor http://xfactor.itv.com/
Celebrate. Retina-ready.
Maximum.
Bright ideas for inspiring brands.
Exploding onto the stage!
We've seen a riot of colour and light across experiential events lately. Following the visual treats of the Olympic opening and closing ceremonies, the use of projected and lit surfaces has crossed over into all areas of entertainment. When looking for that wow factor, nothing quite matches the contrast between a dark space bursting into life with moving light – painting a scene in a sensory overload of colour and action.
It's a fabulous way of animating, and bringing to life flat or inert surfaces. Full of fast paced transitions or subtle shifts to set a mood. It can be mysterious and suggestive, defining space, objects and pace. As it is only light, it is naturally transient, moving and shifting, through states of colour and electryfying otherwise dark spaces.
A theatre of RGB light, not only adding to the performance but becoming an awe-inspiring part of it.
McLaren P1 Launch http://vimeo.com/49687707#
Louis Smith and Flavia Cacace http://bit.ly/Xn6yZF
Unidisplay by Carsten Nicolai http://bit.ly/R7gwan
Silo 468 Helsinki http://www.ldcol.com/
Painting with light. Bright experiences.
Performance. Electrifying.
Transforming.Bright ideas for inspiring brands.
Back to the old skool! We've seen a revival in the use of animated Gifs as content for online use. There's something eerily addictive, almost magical, about watching these lo-fi grabs of animation, mesmorised by the stuttering, looping content.
Once the vehicle of choice of the online prankster, we've seen this cross back into use by quirky brands and major entertainment channels, even playing a part in media plans of the recent US presidential election.
It's a fascinating, engaging and witty method, making interesting and 'living' content from a selective amount of action. Not only about big 'fails', subtle use can bring to life otherwise static imagery as seen on the District Clothing website, with model blinks and active environments. Explore the links below – there's a lot more to come in developing this format of edgy content.
MTV VMA Gif Wall http://www.mtv.com/ontv/vma/2012/gifwall.jhtml
Making of One Direction video http://on.mtv.com/SbKNtF
District Clothing http://www.districtclothing.com/look-book/
IWDRM http://iwdrm.tumblr.com/
Mr Div http://mrdiv.tumblr.com/
3D Gifs http://ignacio-torres.com/projects/stellar/
The Power of Gifs http://www.theatlantic.com/video/index/264466/
Something from nothing. Engage an audience.
Simple. Witty. Alive.
Bright ideas for inspiring brands.
Sam Allen Head of Business Development +44 (0)20 7239 9283 [email protected]
If this has got you intrigued or you'd like to see Studio Output’s work for the entertainment sector, please get in touch.
Studio Output / London Unit 4, The Piano Works 117 Farringdon Road London EC1R 3BX+44 (0)20 7239 9270 [email protected]
Studio Output / North 2 Broadway Lace Market Nottingham NG1 1PS+44 (0)115 985 3444 [email protected]
