CMU Study AbroadExplore, Dream, Discover Campaign 2014-2015

Kelsey Howe & Manuel Rodriguez | October 30th, 2015 | 989.774.3212

STUDY ABROAD● Study Abroad helps

students pursue educational opportunities in a country other than their own.

● Study Abroad fosters personal and intellectual growth to prepare students for productive careers, meaningful lives, and responsible citizenship in a global society.

What other schools are doing

How CM Life can help you improve

Objectives/Goals◼Inform

underclassmen about the educational experience study abroad can offer them

◼Get more students in the study abroad office and asking questions

◼Create awareness about scholarship and financial aid opportunities

Where we’ve been

“But, oh the places we can go”STRATEGY◼ Explore, Dream, Discover◼ Sometimes the best way to learn is by ADVENTURE

MEDIA PLAN◼ Greek Guide ◼ Orientation◼ Print ads◼ News Racks◼ 2 social media post

◼Full page - full color ad

Greek Guide

Objective/Goal accomplished:

● Inform underclassmen about the educational experience study abroad can offer them

OrientationHalf page - full color

Objective/Goal accomplished:

● Create awareness about scholarship and financial aid opportunities

Print ads◼Half page - full color◼Half page - B&W◼2 different ads next

semester ◼ run 4 times (2 & 2)

Objective/Goal accomplished:● Get more

students in the study abroad office and asking questions

Newsracks◼All semester◼Route 3

◼SAC, Education building, graduate housing, Anspach, IAC, Music building, Sweeny, Kulhavi, Pearce, Robinson, Beddow, and Rowe.

Objective/Goal accomplished:● Inform underclassmen

about the educational experience study abroad can offer them

Social media posts2 social media posts

◼Study Abroad Expo◼Study Abroad Fair

Promotional – Ideas/Recommendations

◼ CMU Abroad Blog:◼ Students manage a blog

while studying abroad to showcase their experiences.◼CM Life will share and link (social media post links to a student's blog post)

◼ #Chips Abroad Photo Contest◼ Contest for most

creative/best study abroad picture posted to twitter with #ChipsAbroad

Total Investment with CM Life◼ Greek Guide -

$500◼ Orientation -

$535◼ Print -

$2,370◼ News Rack -

$1980◼ Social media posts -

$200Total value: $5,585