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Revised B.Tech MBA Integrated Syllabus 2009-10[21092013] Page 1 Study & Evaluation Scheme of Integrated B.Tech. MBA [Applicable for the Batch 2009-10 till revised] [With revision approved by AC/EC meeting date September 21, 2013] TEERTHANKER MAHAVEER UNIVERSITY Delhi Road, Moradabad, Uttar Pradesh-244001 Website: www.tmu.ac.in
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Revised B.Tech MBA Integrated Syllabus 2009-10[21092013] Page 1

Study & EvaluationScheme

of

Integrated B.Tech. – MBA[Applicable for the Batch 2009-10 till revised]

[With revision approved by AC/EC meeting date September 21, 2013]

TEERTHANKER MAHAVEER UNIVERSITYDelhi Road, Moradabad, Uttar Pradesh-244001

Website: www.tmu.ac.in

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Internal External Total30 70 100

ClassTest-

I

ClassTest-

II

Assignment(s) OtherActivity

(includingattendance)

Total

10Marks

10Marks

5Marks

5Marks

30Marks

Internal External Total50 50 100External Internal

3 hrs. 1.5 hr.

: 86

TEERTHANKER MAHAVEER UNIVERSITY(Established under Govt. of U. P. Act No. 30,

2008) Delhi Road, Moradabad (U.P)

Study & Evaluation Scheme ofB. Tech. - MBA

SUMMARYProgramme : B. Tech.-MBA (Integrated)

Duration : Five year full time (Semester

System) Medium : English

Minimum Required Attendance : 75 percent

Maximum Credits for MBA : 90Minimum credits required for theMBA degreeMaximum Credits for Diploma : 28

Assessment :

Internal Evaluation (TheoryPapers)

Evaluation of Practical/Dissertations& Project Reports :

Duration of Examination :

To qualify the course a student is required to secure a minimum of 40% marks inaggregate including the semester-end examination and teachers continuous evaluation.(i.e. bothinternal and external).A candidate who secures less than of 40% of marks in a course shall bedeemed to have failed in that course. The student should have at least 50% marks inaggregate to qualify the semester end examination. In case a student has more than 40% in eachcourse, but less than 50% overall in the semester end examination, he/she shall re-appear in courseswhere the marks are less than 50% to achieve the required aggregate percentage of 50% in thesemester end examination.

Note: For internal assessment purpose, there will be three Class Tests in a semester and besttwo tests will be computed for the final result.Question Paper Structure

1. The question paper shall consist of eight questions. Out of which first question shall be of short answer type(not exceeding 50 words) and will be compulsory. Question No. 1 shall contain 8 parts representing all unitsof the syllabus and students shall have to answer any five (weightage 4 marks each).

2. Out of the remaining seven questions, student shall be required to attempt any five questions. There will beminimum one and maximum two questions from each unit of the syllabus. The weightage of Question No. 2 to8 shall be 10 marks each.

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Study & Evaluation Scheme

B. Tech-MBA. Integrated Program

B. Tech. – MBA is an integrated degree program. To earn the B. Tech. degree a student issupposed to secure the required minimum number of credits of the same. MBA courses would betaught along with the B. Tech curriculum from II year onwards i.e. III semester. A student during theB. Tech. program shall cover the MBA curricula as per the details given under.

To qualify for the award of MBA degree along with the B. Tech degree, a student is supposed tostudy and qualify subjects as per the list attached:

S. No. Subject Credits Year Semester1. Principles of Management 4 Exempted2 Computer Fundamentals 4 Exempted3 Business Communication 4 Exempted4 Managerial Economics 4 2nd III5 Accounting for Managers 4 2nd IV6 Business Environment 4 3rd V7 Operations Research 4 3rd VI8 Marketing Management 4 4th VII9 Human Resource Management 4 4th VIII10 Summer Training 4 After 4th year After VIII11 Business Statistics 4 5th IX12 Financial Management 4 5th IX13 Entrepreneurship 4 5th IX14 International Business Management 4 5th IX15 Enterprises Resources Planning 4 5th IX16 World Class Manufacturing 4 5th IX17 Project Management 4 5th IX18 Production and Operations Management 4 5th X19 Supply Chain & Logistics Management 4 5th X20 Strategic Management 4 5th X21 Business Research 4 5th X22 Quality Management 4 5th X23 Corporate Governance & Business Ethics 4 5th X24 Technology Management 4 5th X25 Project Work 6 5th X

I: List of exempted subjects as being covered during the B. Tech.

1. Principles of Management (students for whom this course has not been part of the B. Tech.curriculum shal l have to opt this as an additional course in VIII semester)

2. Computer Fundamentals3. Business Communication

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II: Subjects to be covered in different semesters of B. Tech. for the Dual DegreeProgram

Semester III

S.No

CourseCode

Subject Periods Credit Evaluation SchemeL T P Internal External Total

1 EMD301ManagerialEconomics

4 1 - 4 30 70 100

Semester IV

S.No

CourseCode

Subject Periods Credit Evaluation SchemeL T P Internal External Total

1 EMD401Accounting forManagers

4 1 - 4 30 70 100

Semester V

S.No

CourseCode

Subject Periods Credit Evaluation SchemeL T P Internal External Total

1 EMD501BusinessEnvironment 3 1 - 4 30 70 100

Semester VI

S.No

CourseCode

Subject Periods Credit Evaluation SchemeL T P Internal External Total

1 EMD601OperationsResearch

3 2 - 4 30 70 100

Semester VII

S.No

CourseCode

Subject Periods Credit Evaluation SchemeL T P Internal External Total

1 EMD701MarketingManagement

4 1 - 4 30 70 100

Semester VIII

S.No

CourseCode

Subject Periods Credit Evaluation SchemeL T P Internal External Total

1 EMD801 Human ResourceManagement

4 - - 4 30 70 100

2 EMD851 Summer Training - - - 4 50 50 100Total 4 - - 8 80 120 200

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III: Subjects to be covered in fifth year of the Dual Degree Program

Semester IX

Sl. No. CourseCode

Subject Periods Credit Evaluation SchemeL T P Internal External Total

1 EDM901 Business Statistics 3 2 -3

4 30 70 1002 EDM902 Financial Management 3 2 - 4 30 70 1003 EDM903 Entrepreneurship 3 2 - 4 30 70 100

4 EDM904 International BusinessManagement

3 2 -4 30 70 100

5 EDM905 Enterprises ResourcesPlanning

3 2 - 4 30 70 100

6 EDM906 World ClassManufacturing

3 2 - 4 30 70 100

7 EDM907 Project Management 3 2 4 30 70 100

Total 21 14 - 28 210 490 700

Semester X

Sl.No.

CourseCode

Subject Periods Credit Evaluation SchemeL T P Internal External Total

1 EDMX01 Production andOperationsManagement

3 2 - 4 30 70 100

2 EDMX02 Supply Chain &Logistic Management

3 2 - 4 30 70 100

3 EDMX03Strategic Management

3 2 - 4 30 70 100

4 EDMX04 Business Research3 2 - 4 30 70 100

5 EDMX05 Quality Management 3 2 - 4 30 70 1006 EDMX06 Corporate Governance

& Business Ethics3 2 - 4 30 70 100

7 EDMX07 TechnologyManagement 3 2 - 4 30 70 100

8 EDMX51 Project Work - 6 - 6 50 50 100Total 21 20 - 34 260 540 800

Break-up of credits for MBA curriculum for the dual degree program would be as under:S. No. Course types Credits

1 Exempted 122 Covered during B. Tech. 283 During Fifth year of the program 62

Total Credits 102

L – Lecture T- Tutorial P- Practical C-Credits

1L = 1Hr 1T= 1 Hr 1P= 1 Hr 1C =1Hr of Lecture/ 2 Hrs of Practical/Tutorial

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B. Tech-MBA Semester-III

MANAGERIAL ECONOMICS

Course Code: EMD301 L-4, T-1, P-0, C-4

Objective: The course intends to develop a perspective necessary for the application of moderneconomic concepts, percepts, tools and techniques in evaluating business decisions taken by a firm.

Unit-wise Course Contents:

1. Introduction: Nature, scope and significance of managerial economics, its relationship withother disciplines; Role of managerial economics in business decisions; Fundamental economicconcepts, incremental principle, opportunity cost principle, discounting principle, equi-marginalprinciple, principle agent principle, time value of money. (6 Hours)

2. Demand Analysis and Consumer Behavior: Demand functions – Generalized demandfunction and demand function, individual and market demand functions, law of demand,determinants of demand; Elasticity of demand – meaning, importance in business decisions andits measurement; Cardinal and Ordinal approaches to consumer behavior; Demand forecasting –its significance and techniques. (9 Hours)

3. Production and Cost Analysis: Production function – meaning and significance; short run andlong run production analysis; Empirical estimation of production functions; short and long runcost function – their nature, shape and inter – relationship; Empirical estimation of cost function;economies of scale and scope. (9 Hours)

4. Theory and Behaviour of Firm: Different market structures and their characteristics, Profitmaximization objective, Alternative objectives of business firms, short run and long run price –output decisions under perfect competition, monopolistic competition, monopoly and oligopoly;Pricing strategies – full - cost pricing, product line pricing, price skimming and penetrationpricing. (9 Hours)

5. Macroeconomics: National Income, Concepts and methods of its measurement; Inflation –demand pull and cost push inflation, effects of inflation, control of inflation; Business cycles –nature and phases of business cycle, policies to control business cycles. (7 Hours)

Text Books:1. Dwivedi, D.N., Managerial Economics, Vikas Publishing House Pvt. Ltd., New Delhi.2. Vaish M.C., Macro Economic Theory, Vikas Publishing House Pvt. Ltd.,3. Dhingra I.C., Managerial Economics, S. Chand Publishers, New Delhi. Ed.

Reference Books:1. Christopher R., Thomas & S.Charles Maurice, Managerial Economics, Tata McGraw Hill, New

Delhi. .2. Petersen Craig H. et al., Managerial Economics, Pearson Education.

*Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester -IV

ACCOUNTING FOR MANAGERS

Course Code: EMD401 L-4, T-1, P-0, C-4

Objective: The basic purpose of this course is to learn the basic accounting concepts, and tools offinancial analysis.

Unit-wise Course Contents:

1. Financial Accounting: Meaning, nature and importance. Accounting cycle, accountingequation, Journal, Ledger and Trial Balance. (8 Hours)

2. Preparation of Final Accounts: Manufacturing Accounting, Trading Account, Profit and LossAccount, Profit and Loss appropriation Account, Balance Sheet (with adjustments).DepreciationAccounting. (10 Hours)

3. Analysis of Financial Statement: Meaning and importance Ratio analysis, Profitability ratios,Activity ratios, Liquidity ratios, Long-term solvency ratios, Common size statement,Comparative statements and Trend analysis. (10 Hours)

4. Funds Flow Statement: Meaning and importance, Preparation of schedule of changes inworking capital; Preparation of funds flow statement and its analysis. (6 Hours)

5. Cash Flow Statement: Meaning and importance- various cash and non-cash transactions, Flowof cash, Preparation of cash flow statement and its analysis. (6 Hours)

Note: Case study on practical analysis of Balance Sheets of Joint Stock Companies and Bank

Text Books:1. Bhattacharya S.K. & John Dearden, Accounting for Management, Vikas Publication2. Jain S.P. & Narang K.L., Advanced Accounting, Kalyani Publication, Revised edition.

Reference Books:1. Maheshwari S.N. & Maheshwari S.K., Corporate Accounting, Vikas Publication,2. Robert Anthony & Hawkins, Accounting Test and Cases, Irwin London.

* Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester -V

BUSINESS ENVIRONMENT

Course Code: EMD501 L- 3, T-1, P-0, C-4

Objective: The basic purpose of this course is to understand the concept of Business Environment,Political, Legal and Global Policies, Philosophy and strategy of planning, and Consumerism.

Unit-wise Course Contents:

1. Concept of Business Environment: Significance and nature, Interaction matrix of differentenvironment factors, Process of environmental scanning, Basic philosophies of Capitalism andSocialism with their variants. (8 Hours)

2. Politico-Legal Environment: Relationship between business and Government of India;Constitutional provisions affecting business; Introduction to some important business laws:MRTP, Industrial (development and regulation) Act 1951, FEMA, SEBI Act, ConsumerProtection Act; changes dimensions of these laws and their impact on business. (8 Hours)

3. Economic Environment: Philosophy and strategy of planning in India; Problem of poverty;Concept of mixed economy: the public sector and the private sector, their changing roles;Industrial policy in India in recent years; Policy with regard to small scale industries and labour;The monetary policy, fiscal policy and union budget as an instrument of growth and their impacton business. Financial institutions and their relevance to business operations; Multinationalcorporations (MNC). (8 Hours)

4. Technological and Socio-Cultural Environment: Policy for research and development inIndia; Problem of selecting appropriate technology; Multinationals as source of technology;foreign collaborations and joint ventures; Impact of culture and values: Salient features of Indianculture and values and their implications for industrialization and economic growth; Emergenceof middle class and consumerism; Development of business entrepreneurship in India; Socialresponsibilit y and Indian business. (8 Hours)

5. Liberalization in India: The New Economic Policy; Globalization; Policy changes forliberalization-Industrial policy; EXIM policy; Banking policy; FDI policy; Reforms in capitalmarket; Structural reforms; Impact of reform measures, Salient Features of WTO, Globalbusiness environment. (8 Hours)

Text Books:1. Adhikari M., Economic Environment of Business, S. Chand & Sons.2. Ghosh, Economic Environment of Business, Vikas Publications.

Reference Books:1. Agarwal R., Business Environment, Excel Books.2. Bedi S.K., Business Environment, Excel Books.3. George A. & Steiner G.A., Business, Government and Society, Macmillan Publishers.

* Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester -VI

OPERATIONS RESEARCH

Course Code: EMD601 L- 3, T-2, P-0, C-4

Objective: The basic objective of the course is to understand the concepts of operations research andits applications.

Unit-wise Course Contents:

1. Introduction: Nature and, scope of Operation Research, Formulation and testing O R models.Linear programming: Mathematical formulations of LP Models for product-mix problems;graphical and simplex method of solving LP problems; duality. (8 Hours)

2. Transportation Problem: Initial basic feasible solution and optimality test, Transshipment.Assignment model: Hungarian method, Assignment Problem. (8 Hours)

3. Game Decision Theory: Characteristics, Two persons Zero sum game, pure and mixedstrategy, Dominance and graphical method of solving game. Decision-making environments anddecision theory: Decision-making under uncertainty and risk situations. (8 Hours)

4. Queuing Theory and Sequencing: Queue model Sequencing Problem: Johnsons Algorithm forn Jobs and Two machines, n Jobs and Three Machines, Two jobs and m Machines Problems.

(8 Hours)

5. Replacement Problem: Replacement of assets that deteriorate with time, replacement of assetswhich fail suddenly. (8 Hours)

Text Books:1. Vohra, Quantitative Techniques in Management, Tata McGraw-Hill.2. Peter C. Bell, Management Science/ Operations Research, Vikas Publications.3. Kothari, Quantitative Techniques, Vikas publications.

Reference Books:1. Akhilesh K.B. & Balasubramanyam S., Quantitative Techniques, Vikas Publications.2. Taha Hamdy, Operations Research an Introduction, Prentice-Hall.

* Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester –VII

MARKETING MANAGEMENT

Course Code: EMD701 L- 4, T-1, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of marketing.

Unit-wise Course Contents:

1. Introduction: Definition, Importance and Scope of Marketing, Core marketing concepts,Elements of Marketing - Needs, Wants, Demands, Consumer, Markets and Marketers;Marketing Vs Selling, Consumer Markets and Industrial Markets. Concept of MarketingManagement, Marketing – Mix, Functions of Marketing Management, Marketing Organizations,Marketing Environment, Factors Affecting Marketing Environment, Marketing InformationSystem and Marketing Research. (8 Hour)

2. Market Segmentation: Segmenting the Market, Benefits, of Market Segmentations, MarketSegmentation Procedure, Basis for Consumer/Industrial Market Segmentation. MarketTargeting – Introduction, Procedure. Product Positioning - Introduction, Objectives, Usefulness,Differentiating the Product, Product Positioning Strategy. (10 Hours)

3. Marketing: Mix Decisions, Product Decisions, New Product Development-Concept andNecessity for Product Development, Failure of New Products, New Product Planning andDevelopment Process, Product-Mix, Branding and Packaging Decisions, Product Life cycle -Stages and Strategies for Different Stages of PLC. (8 Hours)

4. Pricing, Distribution, and Promotion Decision: Pricing Decisions, Pricing Objectives,Policies Methods of Setting Price, Pricing Strategies, Channels of Distribution for Consumer/Industrial Products, Factors Affecting Channel Distribution, Management of Channels: CurrentTrends in Wholesaling and Retailing Decision. (8 Hours)

5. Service Marketing Aspect: A Brief Account of Marketing of Services, Social Marketing, On-line Marketing. (6 Hours)

Text Books:1. Kotler Philip, Marketing Management: Analysis, Planning, Implementations and Control,

Pearson Education, New Delhi. .2. Stanton William J., Fundamentals of Marketing, McGraw Hill, N. Delhi 10th Ed.3. Kotler Philip & Armstrong Graw, Principles of Marketing, Pearson Education, New Delhi.

Reference Books:1. Neelamegham S., Indian Cases in Marketing, Vikas Publication, New Delhi.2. Bull Victor P., Marketing Management: A Strategic Planning Approach, McGraw Hill, New

York.3. Czinkota M.R., Marketing Management, Pearson Education Asia, New Delhi

* Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester –VIII

HUMAN RESOURCE MANAGEMENT

Course Code: EMD801 L- 4, T-0, P-0, C-4

Objective: The objective of this course is to train the students to study the behaviour of theemployees in organizations and to motivate them so that the organization can get the work donethrough people. This course also aims to develop understanding of the concepts of human resourcemanagement amongst the students.

Unit-wise Course Contents:1. Organizational Behavior: Concept, Nature, Characteristics, Models ofOrganizational Behavior, Organizational Goal, Global challenges and impact of culture.Motivation: Concepts & Theories (Maslow’s, Herzberg’s, Vroom’s & Porter and Lawler).Leadership: Concept, Style and Theories –Trait, Behavioral and Situational Theories.

(Lectures 6)

2. Perception: Concept, Process. Attitudes and Workforce Diversity. Personality: Concept,personality traits influencing OB, Theories of Personality Shaping (Immaturity-maturity & Traittheory); Learning: Concept and Theories of Learning. (Lectures 4)

3. Group Dynamics: Definition, Stages of Group Development, Formal and Informal Groups,Group Decision Making. Organizational Change: Concept, Nature, Resistance to change,Managing resistance to change, Implementing Change. Conflict: Concept, Sources,Functionality and Dysfunctionality of Conflict, Classification of Conflict-Intra, Individual,Interpersonal, Intergroup and Organizational, Resolution of Conflict. Stress: Causes,Consequences of Stress, Managing Stress. (Lectures 10)

4. Elements of HRM: Evolution of HRM, Nature and Scope, HRM functions and objectives,Difference between HRM and Personnel Management, Human Resources Development in India,Role of HR managers. Manpower Planning: Recruitment and Selection, Job Analysis – JobDescription, Job Specification. Recruitment and Selection- Methods and Procedures, differencebetween recruitment and selection. (10 Hours)

5. Human Resource Development: Training and Development- Purpose, Methods, Mentoring andCoaching. Performance and Job Evaluation: Definition, Purpose, Procedures and Techniquesincluding 360 degree Performance Appraisal, Job Evaluation:-concept, methods and types. JobEnrichment, Job Enlargement, Job rotation: Promotion, Transfer -Purpose and Types, andSeparation– lay-off, resignation, dismissal, retrenchment, Voluntary Retirement Scheme.

(10 Hours)Text Books:1. B.P Singh & Chhabra, T.N., Organizational Theory and Behaviour.2. Luthans Fred, Organizational Behaviour, Tata McGraw Hill.3. Aswathappa, Human Resource Management, Tata McGraw-Hill,4. Bratton J. & Gold J., Human Resource Management: Theory and Practice, Palgrave.Reference Books:1. Prasad L.M., Organizational Behaviour2. Khanka S. S., Organizational Behaviour3. Gomez Mejia et.al, Managing Human Resources, Pearson Education.

4. Dessler, Human Resource Management, Prentice-Hall.

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B. Tech-MBA Semester -VIII

SUMMER TRAINING

Course Code: EMD851

Objective: By the summer training the student is expected to learn about the organization andanalyses and suggest solutions of a live problem. The objective is to equip the student with theknowledge of actual functioning of the organization and problems faced by them for exploringfeasible solutions and suggestions.

Guidelines:1. At the end of eight semester examination, every student of B. Tech-MBA (dual degree) program

will undergo on-the-job practical training in any manufacturing, service or financial organization.The training will be of 6 to 8 weeks duration. The guidelines of training will be provided beforethe end of the eight semester classes.

2. During the course of training, the organization (where the student is undergoing training) willassign a problem/project to the student. The student, after the completion of training will submita report to the College, which will form part of eight semester examination. However, the reportmust be submitted by the end of September during ninth semester. A performance appraisal bythe external assessor will be in the report.

3. The report (based on training and the problem/project studied) prepared by the student will beknown as Summer Training Project Report. The report should ordinarily be based on primarydata. It should reflect in depth study of micro problem, ordinarily assigned by the organizationwhere student undergoes training. Relevant tables and bibliography should support it. Onecomprehensive chapter must be included about the organization where the student has undergonetraining. This should deal with brief history of the organization, its structure, performanceproducts/services and problems faced. This chapter will form part I of the Report. Part II of theReport will contain the study of micro research problem. The average size of Report ordinarilywill be 100 to 150 typed pages in standard font size (14) and double spacing. Three neatly typedand soft bound (paperback) copies of the report will be submitted to the College. The report willbe typed in A-4 size paper.

4. The report will have two certificates. One by the College and the other by the Reporting Officerof the organization where the student has undergone training. These two certificates should beattached in the beginning of the report.

5. The report will be evaluated by internal and external examiner. It will carry total of 100 marksdivided into written report of 50 marks by external examiner and presentation of 50 marks infront of a panel of at least three faculty members appointed by Director/ Principal of the college.

6. The external marks will be awarded by the external examiner to be appointed by the examinationdivision.

The format of the report is given below:• Research Objectives• Literature Review• Research Methodology• Results and Analysis

• Summary & Conclusions• References• Appendices – to include questionnaire, if an

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B. Tech-MBA Semester -IXBUSINESS STATISTICS

Course Code: EDM901/MBA104 L- 3, T-2, P-0, C-4

Objective: The basic purpose of the course is to provide the knowledge about statistical toolsand techniques to assist the participants in better decision making.

Unit-wise Course Contents:

1. Introduction to statistics: Application of inferential statistics in managerial decision-making; Measures of central tendency: Mean, Median and Mode and their implications;Measures of Dispersion: Range, Quartile deviation, Mean deviation, Standard deviation,Skew ness and Kurtosis.

(6 Hours)

2. Time series analysis: Concept, and Secular trend; Seasonal variation; Cyclical variationand Irregular variation; Various methods of Time Series analysis, and their applicationsin business decision-making; Construction of Index Numbers and their managerialapplication.

(8 Hours)

3. Correlation and Regression: Meaning and uses; various methods of calculation ofcoefficients and their analysis and implication.

(8 Hours)

4. Probability: Concept of probability and its uses in business decision-making; Additionand multiplication theorem of probability; Baye’s theorem analysis, and its application,Probability Theoretical Distributions: Concept and application of Binomial; Poisson andNormal distributions.

(8 Hours)

5. Estimation Theory and Hypothesis Testing: Sampling theory; Formulation ofHypotheses; Application of Z-test, t-test, F-test and Chi-Square test. Techniques ofassociation of Attributes & Testing.

(10 Hours)Text Books:1. Beri, G.C., Statistics for Management, Tata McGraw-Hill, 13th edition.2. Chandran J.S., Statistics for Business and Economics, Vikas Publication, 1998.3. Render and Stair Jr, Quantitative Analysis for Management, Prentice-Hall.4. Sharma J.K., Business Statistics, Pearson Education.

Reference Books:1. Gupta C.B., An Introduction to Statistical Methods Vikas publication.2. Earshot L., Essential Quantitative Methods for Business Management and Finance,

Palgrave, 2001.3. Levin Rubin, Statistics for Management, Pearson, New Delhi, 2000.

* Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester –IX

FINANCIAL MANAGEMENT

Course Code: EDM902/MBF301 L- 3, T-2, P-0, C-4

Objective: The basic objective of this course to understand the functions, roles, goals and theprocesses of financial management.

Unit-wise Course Contents:

1. Introduction: Concept of finance, scope and objectives of financial management;Functions of Finance Manager in Modern Age; Financial decision areas; Time value ofmoney; Risk and Return analysis; Valuation of Securities.

(8 Hours)

2. Investment Decision; Appraisal of project; Techniques of capital budgeting and itsapplications; Risk and Uncertainty in Capital Budgeting; Leverage analysis: Financing,operating and combined leverage and its implications; EBIT-EPS analysis.

(8 Hours)

3. Financing Decision: Long-term sources of finance, Concept and approaches of capitalstructure decision: NI, NOI, Traditional and Modigliani Miller Approach; Cost of capitalequity share, preference share, debentures, weighted average cost of capital.

(8 Hours)

4. Working Capital: Concept of Gross Working Capital and Net Working Capital, VariousApproaches to Working Capital Management, Factors affecting working capitalrequirement and sources of working capital financing, Management of inventory,receivables and cash.

(8 Hours)

5. Dividend Decision: Dividend policies; Factors affecting dividend policies, DividendTheories, Bonus policy guidelines relating to dividend declaration and payment.

(8 Hours)

Text Books:1. Pandey I.M., Financial Management, Vikas Publications, 2008.2. Khan & Jain, Financial Management, Tata McGraw-Hill, 2007.3. Chandra Prasanna, Fundamentals of Financial Management TMH, 2007.

Reference Books:1. Smith K.V., Management of Working Capital, 2nd edition, Harper Collins Publications.2. Agarwal J.D., Working Capital Management, Tata McGraw-Hill.

* Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester – IX

ENTREPRENEURSHIP

Course Code: EDM903/MBA302 L- 3, T-2, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of entrepreneurship.

Unit-wise Course Contents:

1. Entrepreneur and Entrepreneurship: Definition of Entrepreneur, Entrepreneurial motivationand barriers; Internal and external factors; Types of entrepreneurs; Theories of entrepreneurship;Classification of entrepreneurs. Difference between Entrepreneur and Entrepreneurship,Characteristics of Entrepreneur. (8 Hours)

2. Idea Generation and Project Formulation: Idea Generation, Screening and ProjectIdentification, Feasibility Analysis; Project Planning, Evaluation, Monitoring andControl, Project Report Preparation, Operation problems: Incubation and Take-off,Problems encountered, Structural, Financial and Managerial Problems, Types of Uncertainty.(8 Hours)

3. Supportive Agencies for Entrepreneurship: Institutional support for new ventures;Supporting organizations; Incentives and facilities; Financial Institutions and Small-scaleIndustries, Govt. Policies for SMBs. Role of SIDBI & NSIC. (8 Hours)

4. Entrepreneur Development Programmes (EDP’S): Types, 3S Model, History ofentrepreneurship development in India, Current Status of Entrepreneurship development inIndia. Role of Woman entrepreneur. (8 Hours)

5. Industrial Sickness: Sick industries, Reasons for sickness, Remedies for Sickness, Role ofBIFR in revival, Bank Syndications. Micro financing for SMB Sector and other aspects.

(8 Hours)

Text books:1. Couger C, Creativity and Innovation, IPP.2. Jacob Nina, Creativity in Organizations, Wheeler.3. Velasquez, Business Ethics- Concepts and Cases, Prentice-Hall, 5th edition.4. Kittson Alan, Ethical Organization, Palgrave.

Reference Books:1. Jonne & Ceserani, Innovation and Creativity, Crest.2. Bridge S.et al, Understanding Enterprise: Entrepreneurship and Small Business, Palgrave.3. Holt, Entrepreneurship: New Venture Creation, Prentice-Hall.4. Dollinger M.J., Entrepreneurship, Prentice-Hall.

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B. Tech-MBA Semester- IX

INTERNATIONAL BUSINESS MANAGEMENT

Course Code: EDM904/MBI301 L-3, T-2, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of international businessmanagement.

Unit-wise Course Contents:

1. Nature and Scope of International Management: Introduction to International Business;Concept and Definition of International Management; Reasons for Going International,International Entry Modes, Their Advantages and Disadvantages, Strategy in theInternationalization of Business, Global Challenges; Entry Barriers, India’s Attractiveness forInternational Business. (8 Hours)

2. Environment Facing Business: Cultural Environment facing Business, Managing Diversitywithin and Across Culture, Hofstede Study, Edward T Hall Study, Cultural Adaptation throughSensitivity Training, Political, Legal, Economic, Ecological and Technological Facing Businessand their Management. (8 Hours)

3. Formulating Strategy for International Management: Strategy as a Concept, ImplementingGlobal Strategy, Emerging Models of Strategic Management in International Context, Achievingand Sustaining International Competitive Advantage; International Strategic Alliances, GlobalMergers and Acquisition. (8 Hours)

4. Organizing and Controlling for International Competitiveness: International HumanResource Management-concept and Dimensions, Human Resource Issues in Developing andMaintaining an Effective Work Force, Leadership Issues; Motivation; Basic Models forOrganization Design in Context of Global Dimensions; Future of International Management inthe East, Global Operations Management. (8 Hours)

5. Globalization w i t h Social Responsibility: International Guidelines a n d Codes ofconduct, corporate codes of ethics, International aspects of corporate social responsibility,Growing importance of MNC social responsibility. (8 Hours)

Text Books:1. Thakur M., Burton and Gene, E, International Management. Tata McGraw Hill, 20022. Hodgetts R. & Luthens F., International Management. McGraw Hill Inc. 2003.3. Deresky, International Management: Managing Across Borders and Culture, Pearson Education,

2003.

Reference Books:1. Daniels John D. & Radebaugh, Lee H., International Business. Wiley India, 2005.2. Lasserre Philippe, Global Strategic Management, Palgrave McMillan, 2005.

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B. Tech-MBA Semester – IX

ENTERPRISE RESOURCE PLANNING (ERP)

Course Code: EDM905 L- 3, T-2, P-0, C-4

Unit-wise course contents:

1. Enterprise Resource Planning: Introduction: Definition, nature, need, advantages and itsgrowth

2. ERP and Related Technologies:•Business process Reengineering (BPR)•Management Information System (MIS)•Decision Support Systems (DSS)•Executive Support Systems (ESS)•Data Warehousing, Data Mining•Online Analytical Processing (OLTP)•Supply Chain Management (SCM)•Customer Relationship Management (CRM)

3. ERP modules & Vendors•Finance•Production planning, control & maintenance•Sales & Distribution•Human Resource Management (HRM)• Inventory Control System•Quality Management•ERP Market

4. ERP Implementation Life Cycles•Evaluation and selection of ERP package•Project planning• Implementation team training & testing•End user training & Going Live•Post Evaluation & Maintenance

5: ERP Case Studies

Books Recommended:1. Leon, Alexis, Enterprise Resource Planning.2. Garg V.K. & Venkitakrishnan, N.K., ERP Ware: ERP Implementation Framework3. Leon, ERP.4. Garg & Venkitakrishnan, ERP Concepts and Planning.

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B. Tech-MBA Semester – IX

WORLD CLASS MANUFACTURING

Course Code: EDM906 L-3, T-2, P-0, C-4

Unit-wise Course Contents:

1. Historical perspective: World class Excellent organizations – American and JapaneseCompanies Deming Awards , Malcolm Baldrige National Quality Award – Globalization–Global Companies – Models for manufacturing excellence – Business Excellence.

2. Bench marks, Bottlenecks and Best Practices: Concepts of benchmarking, bottleneck and bestpractices, Best performers – Gaining competitive edge through world class manufacturing –Value added manufacturing – eliminating waste – Toyota Production System – example.

System & tools for world class manufacturing: Improving Product & Process Design – LeanProduction – SQC , FMS, Rapid Prototyping , Poka Yoke , 5-S ,3 M, use of IT, JIT, ProductMix , Optimizing , Procurement & stores practices , Total Productive maintenance , VisualControl.

3. Human Resource Management in WCM: Adding value to the organization – Organizationallearning – techniques of removing Root cause of problems – People as problem solvers – Neworganizational structures. Associates – Facilitators – Teamsmanship – Motivation and reward inthe age of continuous improvement.

4. Typical characteristics of WCM companies: Performance indicators – what is world classPerformance – Six Sigma philosophy.

5. Indian Scenario: Leading Indian companies towards world class manufacturing –Task Ahead.

Books Recommended:1. Sahay,B.S., Saxena, KBC, Ashish Kumar, World Class Manufacturing - Strategic Perspective,

Macmillan2. Ron Moore. Making Common Sense Common Practice – Models for Manufacturing Excellence,

Butter worth Heinemann3. Jeffrey K.Liker, The Toyota Way, Tata McGraw Hill4. Chase, Operations Management for Competitive Advantage5. Moore, Making Common Sense Common Practice6. Narayanan, Managing Technology & Innovation for Competitive Advantage.7. Korgaonkar, M.G., Just In Time Manufacturing8. Womack, Machine That Changed The World

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B. Tech-MBA Semester- IX

PROJECT MANAGEMENT

Course Code: EDM907 L-3, T-2, P-0, C-4

Unit-wise Course Contents:

1. Project Management Concepts: Concept and characteristics of a project, importance of projectmanagement, types of project, project organizational structure, project life cycle, Statement ofWork, Work Breakdown Structure.Project Planning: Project Planning and Scheduling techniques: developing the project networkUSING CPM/PERT, constructing network diagram, AON basics, Forward Pass andbackward pass, Limitations of CPM/PERT, PrecedenceDiagramming Method, constructing diagram and computations using precedence diagrammingmethod, PERT/CPM simulation, reducing project duration.

2. Resource Scheduling: Resource allocation method, splitting and multitasking, Multiproject resources schedulingCritical Chain Scheduling: Concept of critical chain scheduling; critical chainscheduling method, application of Critical chain scheduling and limitations.

3. Project Quality Management: Concept of project qualit y, responsibility for qualityin projects, quality management at different stages of project, tools and techniques, QualityManagement Systems, TQM in projects.Project performance Measurement and Control: Monitor and assess projectperformance, schedule, and cost. Earned value Management, performance measurement.Methods to monitor, evaluate, and control planned cost and schedule performance.

4. Project Closure/ Termination: Meaning of closure/ termination, project auditprocess, termination steps, final closure.Managing Project Teams: Team development process, team building process, stages indeveloping a high performance project team, project team pitfalls.

5. IT in Projects: Overview of types of software’s for projects, major features of software like MSProject, criterion for software selection.International Projects: Issues in managing international projects, Selection and trainingof employees, cross cultural considerations.

Books Recommended:

1. Clifford F Gray, Erik W Larson, Project Management-The Managerial Process, Tata McGraw-Hill Publishing Co Ltd

2. Jack Meredith, Samuel J. Mantel Jr., Project Management- A Managerial Approach, John Wiley&Sons

3. John M Nicholas, Project Management for Business and Technology, Prentice Hall

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B. Tech-MBA Semester -X

PRODUCTION AND OPERATIONS MANAGEMENT

Course Code: EDMX01/MBA203 L- 3, T-2, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of production andoperations management.

Unit-wise Course Contents:1. Operations Management: An overview, Definition of production and operations

management, Production Cycle, Classification of operations, Responsibilities ofOperations Manager, New Product Development, Product Design, Service Design.

(8 Hours)

2. Project and Process Planning: Types in manufacturing: project, jobbing, batch, line,continuous, mass. Plant Location, Layout Planning. Project Management: PERT/CPM,Resource Leveling, Project Scheduling, Forecasting as a planning tool. Productivity andWork study: Method study, Work Measurement, Work sampling and its applications.

(8 Hours)

3. Production Planning Techniques: Production Planning techniques, Routing Decisions,Scheduling types and principles, master production schedule, Aggregate Planning. TotalProductive Maintenance (TPM), Capacity Planning, Total Preventive Maintenance.

(8 Hours)

4. Basic Concepts of Quality: dimensions of quality, Juran’s quality trilogy, Deming’s 14principles, Quality circles, KAIZEN and BPR, Poka – Yokes, Zero Defects. Bird’s viewof SPC.

(8 Hours)

5. Materials Flow Control: Raw Materials and WIP inventory control, JIT purchasing,Lead time control. Manpower Scheduling: Techniques of manpower scheduling.Inventory Management – Objectives, Factors, Process, Inventory control techniques-ABC, VED, EOQ, SED, and FSN.

(8 Hours)Text Books:1. Adam Jr Everetl E.R.J., Production and Operations Management, Prentice-Hall, 2000.2. Charry, Production and Operations Management, Tata McGraw-Hill, 1997.3. Johnston R. et al, Cases in Operations Management, Prentice-Hall, 1993.

Reference Books:1. McGregor D., Operations Management, McGraw-Hill, 1960.2. Morton, Production and Operations Management, Vikas publication.3. Haleem A., Production and Operations Management, Galgotia Books, 2004.

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B. Tech-MBA Semester – X

SUPPLY CHAIN & LOGISTICS MANAGEMENT

Course Code: EDMX02/MBA402 L- 3, T-2, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of supply chainmanagement.

Unit-wise Course Contents:1. Introduction: Basic Concept and Philosophy of Supply Chain Management; essential

features, infrastructure, flows (cash, value and information), key issues in SCM, benefitsand case examples

(8 Hours)2. Logistics Management: Logistics as part of SCM, Logistics costs, different models,

logistics sub-system, inbound and outbound logistics, bullwhip effect in logistics,outbound logistics-distribution and warehousing management, DRP-I and II.

(8 Hours)3. Purchasing and Vendor management: Centralized and decentralized purchasing,

functions of purchase department and purchase policies. Use of mathematical model forvendor rating / evaluation, single vendor concept, management of stores, accounting formaterials, Just-In-Time and Kanvan System of Inventory management.

(8 Hours)4. Inventory Management: Concept, various costs associated with inventory, various EOQ

models, buffer stock (trade-off between stock out/working capital cost), leave timereduction, re-order point/re-order level fixation, exercises –numerical problem solving.

(8 Hours)5. Recent Issues in SCM: Role of Computer/IT in Supply Chain Management, CRM Vs

SCM, Benchmarking-concept, features and implementation, Outsourcing-basic concept,value addition in SCM-concept of demand chain management.

(8 Hours)Text Books:1. G. Raghuram I.I.M.A., Logics and Supply Chain Management, Macmillan Publishers, 2000.2. Emiko Bonafield, Harnessing Value in the Supply Chain, John Wiley & Sons, Singapore,

1999.

Reference Books:1. Gopal Krishnan, Material Management Review, 2002 Pearson Education, New Delhi.2. Koragaonkar R.G., Just In Time Manufacturing, Macmillan Publishers.3. Sahay B.S., Supply Chain Management, Macmillan Publishers, 2000.

* Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester – X

STRATEGIC MANAGEMENT

Course Code: EDMX03/MBA401 L- 3, T-2, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of strategic management.

Unit-wise Course Contents:

1. Nature of Strategic Management: Concept of Strategy; Mintzberg’s 5Ps of Strategy; StrategicDecision Making; Strategic Management Process; Strategists and their roles. (8 Hours)

2. Strategy Formulation: Concept of Stretch, Leverage and fit; Vision Mission, Goals andObjectives; Need for Balanced Scorecard; External Environmental Analysis; AnalyzingCompanies Resource in Competitive Position; SWOT Analysis; Grand Strategies; Porter’sGeneric Strategies. (8 Hours)

3. Strategies for Competing in Global Markets: Strategic Analysis and Choice– BCG, GE,Directional Policy and Hofer’s Matrices; Industry and Competitive Analysis, Concept of ValueChain, Strategic Alliances. (8 Hours)

4. Strategy Implementation: Resource Allocation; Structural Considerations and OrganizationalDesign; Leadership and Corporate Culture; Fundamental and Operational Strategies; Plans andPolicies. (8 Hours)

5. Strategy Evaluation: Importance and Nature of Strategic Evaluation; Strategic and OperationalControl; Evaluation Process for Operational Control; Evaluation Techniques for Strategic andOperational Control. (8 Hours)

Text Books:1. Arthur A., Thomson and Strickland, Strategic Management – Concept and Cases, Tata

McGraw-Hill, New Delhi.2. Kazmi Azhar, Business Policy and Strategic Management, Tata McGraw Hill, New Delhi.

Reference Books:1. Henry Mintzberg, Strategy Safari, Free Press, New York.2. Gary Hamel & Prahalad C. K., Competing for the Future, HBS Press,

* Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester- X

BUSINESS RESEARCH

Course Code: EDMX04/MBA202 L-3, T-2, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of business research andits applications.

Unit-wise Course Contents:

1. Introduction: Concept of Research and its Application in Various Functions of Management,Types of Research, Types of Business Problems Encountered by the Researcher, Problems andPrecautions to the Researchers. (8 Hours)

2. Process of Research: Steps Involved in Research Process. Research Design: Various Methodsof Research Design. Concept of Sample, Sample Size and Sampling Procedure, Various Typesof Sampling Techniques, Determination and Selection of Sample Member. Collection of Data:Concept of Sample, Sample Size and Sampling Procedure, Various Types of SamplingTechniques, Determination and Selection of Sample Members. (8 Hours)

3. Types of Data: Secondary and Primary, Various Methods of Collection and Data, Preparationof Questionnaire and Schedule, Types of Questions, Sequencing of Questions, Check Questions,Length of Questionnaire, Precautions in Preparation of Questionnaire and Collection of Data.

(8 Hours)

4. Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts andDiagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance, Application andAnalysis of Variance (ANOVA). Measurement and Central Tendency, Measure of Dispersionand their Advantages, Hypothesis testing. (10 Hours)

5. Report Preparation: Types and Layout of Research Report, Precautions in Preparing theResearch Report. Bibliography and Annexure in the Report: Their Significance, DrawingConclusions, Suggestions and Recommendations to the Concerned Persons. Use of SPSS inData Analysis.

Concept, Bayes’ theorem. Probability Distributions - Binomial, Poisson and Normal CorrelationKarl Pearson coefficient & Rank correlation – Partial & Multiple correlation. Simple andMultiple Regression (Linear) – Equation and prediction (6 Hours)

Text Books:1. Cooper & Schindler, Business Research Methods, Tata McGraw Hill.2. Saunders, Research Methods for Business Students, Pearson Education.3. Malhotra Naresh K., Marketing Research, Pearson Education.

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B. Tech-MBA Semester- XTOTAL QUALITY MANAGEMENT

Course Code: EDMX05/MBA403 L- 3, T-2, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of total qualitymanagement.

Unit-wise Course Contents:1. Introduction: Definition of Quality, Dimensions of Quality, Quality Planning, Quality

costs - Analysis of Quality Costs, Basic concepts of Total Quality Management, HistoricalReview, Principles of TQM, Leadership – Concepts, Quality Council, Quality Statements,Strategic Planning, Deming Philosophy, Barriers to TQM Implementation, QualityAwards.

(8 Hours)

2. Quality: Customer Perception and Satisfaction ,Customer Complaints, Service Quality,Customer Retention, Continuous Process Improvement – Juran Trilogy, PDSA Cycle, 5S,Kaizen, Supplier Partnership – Partnering, sourcing, Supplier Selection, Supplier Rating,Business Process Reengineering (BPR).

(8 Hours)

3. Statistical Process Control (SPC): The seven tools of quality (Basic and New),Statistical, Control Charts for variables and attributes, Process capability, Concept of sixsigma, Quality Gurus and their Principles.

(8 Hours)

4. Benchmarking – Reasons to Benchmark, Benchmarking Process, Quality FunctionDeployment (QFD) – House of Quality, Benefits, Taguchi Quality Loss Function, TotalProductive Maintenance (TPM) – Concept, Improvement Needs, Latest Challenges ofQuality, Six Sigma Concepts: application.

(8 Hours)

5. Quality Systems: Need for ISO 9000 and Other Quality Systems, ISO 9000:2000 QualitySystem– Elements, Implementation of Quality System, Documentation, Quality Auditing;ISO 14000 – Concept, Requirements and Benefits.

(8 Hours)Text Books:1. Feigenbaum .A.V., Total Quality Management, McGraw-Hill, 1991.2. Oakland.J.S., Total Quality Management, Butterworth – Hcinemann Ltd., Oxford. 1989.

Reference Books:1. Narayana V. & Sreenivasan, N.S. Quality Management – Concepts and Tasks, New Age

International 1996.2. Zeiri, Total Quality Management for Engineers, Wood Head Publishers, 1991.

* Latest editions of all the suggested books are recommended.

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B. Tech-MBA Semester –X

CORPORATE GOVERNANCE & BUSINESS ETHICS

Course Code: EDMX06 L- 3, T-2, P-0, C-4

Unit-wise Course Contents:

1. Ethics in Business Historical perspective, culture and ethics in India, codes and culture.Economics and the Environment: green business, Ethics and Competition. The ethical code,social audit. A framework for analysis and action. The sphere of personal ethics: consequences,rights and duties, virtues and character. Role of objectivity, practicability, judgement andbalancing acts. The individual and the corporation.

2. Ethical Responsibilities. Ethical responsibilities of economic agents: role obligations, obligationto shareholder, rights and, obligations to customers, obligations to pay taxes. Environmentalprotection. Corporate accountability, Ethical conflicts, concern for the locality, Attitude tolabour. Ethics and Government policies and laws.

3. Ethics in Functions. Ethical responsibilities of organizations leader: power, leadership.Obstacles to ethical conduct. Pressures for conformity. Evaluation and rewards. Job pressuresand issues. Organizational change. Ethics in use of Information technology. Intellectual PropertyRights. Ethics in Marketing. Ethics of advertising and sponsorship. Freedom Vs State Control.Acquisitions and Mergers, Multinational decision making: Reconciling International norms.

4. Overview of Corporate Governance; Corporate Board: Attributes, Duties, Responsibilities,Liabilities. Shaping Directorial Competence and Board Effectiveness. Financial Institutions andNominee Directors. Corporate Disclosure and Investor Protection. Corporate Restructuring andRevival of Sick Units. Corporate Reputation, Corporate Legitimacy and Corporate Crime.The Legal and Regulatory Setting:• Company Law• SEBI Regulations• FEMA

5. Takeover Codes. Corporate Board Committees. Globalization and Corporate Governance.Emerging Trends in Corporate Governance.

Suggested Readings:1. Gupta, L C, Corporate Boards and Nominee Directors, Oxford University Press2. N. Gopalasamy, Corporate Governance, Wheeler Publishing.3. Reports of Studies Initiated By SEBI, Government and Other Agencies.

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B. Tech-MBA Semester – X

TECHNOLOGY MANAGEMENT

Course Code: EDMX07 L- 3, T-2, P-0, C-4

Unit-wise Course Contents:

1. Introduction to technology management: Concept and meaning of technology, Evolution andgrowth of technology, role and significance of management of technology, Impact of technologyon society and business, Forms of technology:Process technology and product technology.

2. Competitive advantages through new technologies: product development – from scientificbreakthrough to marketable product – Role of Government in Technology Development.Linkage between technology, development and competition, Managing research anddevelopment (R&D), Managing Intellectual Property.Technological Forecasting: Exploratory: Intuitive, Extrapolation, Growth Curves, TechnologyMonitoring, Normative: Relevance Tree, Morphological Analysis, Mission Flow Diagram

3. Technology Assessment: Technology Choice, Technological Leadership and Follower ship,Technology Acquisition. Meaning of Innovation and creativity, innovation managementTechnology strategy: concept, types, key principles, framework for formulating technologystrategy, Technology forecasting: techniques and application.

4. Technology diffusion and absorption: Rate of Diffusion; Innovation Time and InnovationCost, Speed of Diffusion. Project management in adoption and implementation of newtechnologies.Technology Transfer Management: Technology transfer-process; outsourcing strategic issues;joint ventures, technology sourcing.

5. Human Aspects in Technology Management: Integration of People and Technology,Organizational and Psychological Factors, Organizational Structure. Social Issues inTechnology Management: Technological Change and Industrial Relations, TechnologyAssessment and Environmental Impact Analysis.

Books Recommended:1. Betz. F., Strategic Technology Management, McGraw-Hill.2. Tarek Khalli, Management of Technology, McGraw-Hill.3. Schilling, Strategic Management of Technological Innovation, McGraw-Hill, 2nd Ed.4. Narayanan, VK, Managing Technology and Innovation for Competitive Advantage, Pearson

Education Asia5. Burgelman, R.A., M.A. Madique, and S.C. Wheelwright, Strategic Management of Technology

& Innovation, Irwin.6. Gaynor, Handbook of Technology Management, McGraw Hill7. Souder, W.C. and C.M. Crawford, Managing New Technology Development, McGraw-Hill.8. Twiss, B., Managing Technological Innovation, Pitman.9. Kathleen R Allen, Bringing New Technology To Market, Prentice Hall India

10. Madu, Christian N, Management of New Technologies for Global Competitiveness, JaicoPublishing House

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B. Tech-MBA Semester- X

PROJECT WORK

Course Code: EDMX51 C-6

Objective: The objective is to equip the student with the knowledge of actual functioning of themarket and organization and problems faced by them for exploring feasible solutions andsuggestions.

Guidelines:

1. At the end of ninth semester examination, every student of B. Tech.-MBA will undergo for amarket survey for any manufacturing, service or financial organization.

2. During the course of market survey, project in-charge will assign a problem/project to thestudent. The student, after the completion of survey will submit a report to the College, whichwill form part of tenth semester examination. However, the report must be submitted by the endof March during tenth semester.

3. The report prepared by the student will be known as market based dissertation. The report shouldordinarily be based on primary data. It should reflect in depth study of micro problem, ordinarilyassigned by the organization where student undergoes training. Relevant tables and bibliographyshould support it. One comprehensive chapter must be included about the organization where thestudent has undergone training. This should deal with brief history of the organization, itsstructure, performance products/services and problems faced. This chapter will form part I of theReport. Part II of the report will contain the study of micro research problem. The average size ofreport ordinarily will be 100 to 150 typed pages in standard font size (14) and double spacing.Three neatly typed and soft bound (paperback) copies of the report will be submitted to theCollege. The report will be typed in A-4 size paper.

4. The report will have one certificate by the College. This will be given by the Project In-charge.

5. The report will be evaluated by internal and external examiner. It will carry total of 100 marksdivided into written report of 50 marks by external examiner and presentation of 50 marks infront of a panel of at least three faculty members appointed by Director/ Principal of the college.

6. The external marks will be awarded by the external examiner to be appointed by the examinationdivision.

7. The format of the report is given below:• Research Objectives

• Literature Review• Research Methodology• Results and Analysis• Summary & Conclusions• References• Appendices – to include questionnaire, if any


Recommended