Study Hertz No More Feasibility Analysis Report

7/31/2019 Study Hertz No More Feasibility Analysis Report

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TABLE OF CONTENTS

Contents Page No.

1.0CONCEPT STATEMENT...32.0PRIMARY RESEARCH...5

2.1Experts Interview.52.1.1 Q&A.52.1.2 Result Concluded..15

2.2Product Survey Among Potential Users..162.2.1 Statistical Result of Questionnaires....162.2.2 Result Concluded..21

3.0SECONDARY RESEARCH INDUSTRY ANALYSIS..233.1Competitors Comparison..233.2Market Segmentation....243.3Device Mechanism...263.4Main Device Component..27

4.0FIRST SCREEN REPORT.....285.0APPENDICES.....356.0REFERENCES.......38


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1.0 CONCEPT STATEMENT

Description of Product

Study Hertz No More is designed specially to help students to improve their concentration

and energy level while studying. It is understood that students wants to excel academically

but there are too many factors imposing their concentration and attention while studying.

This device works like a wonder because it is able to prevent students from falling asleep

while they have to stick their faces to study diligently from boring academic books. Thisdevice is mobile that is attached to students ear; it is suitable to be worn at any times; in

their rooms, classes, lecture halls and libraries. Students falling asleep will generally nod

their head downwards, backwards or sideways. The device detects such movements to

trigger an alarm and a slight vibration to wake up the students. The vibration serves as a

massage to help blood circulation so that more oxygen is brought up to the students brain.

Thus, refreshes the students mind.

Intended Target Market consumers, businesses

i. StudentsStudents want to excel in their academics but many faced difficulties in

concentrating to lectures in class. Same applies to students who want to revise their

studies. Unintentionally, they become tired and lose their concentration. Study

Hertz No More was designed specially to help students who have this problem. The

product only cost RM9.99. Therefore, it is affordable for students.

ii. School AdministratorsThe school administrator might see falling asleep in class as a serious illness in

school. They would want their students to pay full attention to their lecturers as

well. They might consider providing this device as a public facility to the students in

class or in the library.

iii. Small BusinessesThis product can provide businesses to the marts in school and supermarket for

general purchases. The device will then also be purchasable by the parents for the

students.


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Benefits of Product

Study Hertz No more is a product which is comfortable to wear by the users, as it is made

of soft and light silicon. Besides that, the device has a smart alarm system where the alarm

will increase slowly, emitting sounds which are soothing to the ear, yet refreshes the mind.

The product is also designed to be attractive to the young generations as it will be available

in a range of bright colours. Most of the students who cannot concentration in their studies

especially in the midnight will find this product useful because the device will not only

trigger an alarm but also vibrate to help massage the ears of the students. The slight

vibration will promote blood circulation around the ears which then will help blood

circulation around the head of the students thus bringing more oxygen to help refreshes the

students minds.

How the Product / Service will be positioned

Study Hertz No More is a new innovation that has a special feature compared to other

competitors. Study Hertz No More comes up with a fresh idea to combine the idea of

Robotic Teacher Monitoring System and ISAFE Anti-Doze Driving Device as one of the best

recommended device to detect drivers while they start to doze-off.

Study Hertz No More is also a powerful device which helps students to overcome their badhabit, which is to sleep in the class or anywhere while they are studying. So, there will be no

way for students for not paying attention to the lecture. It is because the product will

automatically detect the movements of head downwards, backwards or sideways as a sign

that the students are falling asleep and then trigger an alarm and a slight vibration to wake

up the students.

Description of Companys Management Team

Sea Connection is led by a group of young entrepreneurs-to-be who are currently enrolled in

the course of Software Engineering in Computer Science. The group consists of five talented

individuals; Lee Joe Ee, Firdaus, Fatim, Ng Pei Shan and Bella who are of different nations.

We have Fatim from Indonesia and Bella from Korea and the rest are locals. In fulfilment of

the Information Technology Entrepreneurship course, the group has innovated a product

which helps the students community in concentrating on their studies.


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2.0 PRIMARY RESEARCH

2.1 EXPERTS INTERVIEW

2.1.1 Q&A

Interviews are conducted among related field experts to help in understanding the company

product proposed. Ten experts of different occupational roles are involved in the operation

of this interview. They are students, lecturers, Biomedical Engineering students, Electrical

Engineering students and Software Engineering students. The interviews are documented as

below.

1. Name : Mr. Mohd HafiziOccupation : Master Student in Biomedical Engineering

Q1 : Do you think the idea is feasible?

A1 : Yes, students tend to fall asleep in class and it is a common scenario. This

product may be useful for so many others, not just students. But, this product may

not be accurate in detecting the head movement. Slight movement of the head

might trigger the alarm.

Q2 : Do you suggest an alternative to detect that the students are falling asleep.

A2 : The device can calculate the heart beat rate of the students. When sleeping, theheart beat rate should be lower than the normal rate. For a normal athlete, his heart

beat rate is from the range of 60 beats per minute to 80 beats per minute.

Q3 : Can the heart beats be detected through the ears?

A3 : The beats will not be accurate, it is better to have the device attached to the

neck.

Q4 : Provide any additional comments or suggestions you think might be helpful.

A4 : The device should be robust and reliable. It would be an extra point if the deviceis light and small.


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2. Name : Mr. Mohd AkmalOccupation : 4

thYear Degree Student in Biomedical Engineering


A1 : Yes, I like that the device can massage the head of the students and it looks

ergonomic. I think students would not mind wearing the device.

Q2 : Based on your expertise in Biomedical Engineering, what kind of alarm do you

think is suitable for the ears of a sleeping student?

A2 : The student will wake up in shock if the alarm is too loud and too sudden. The

alarm should slowly increase in volume and must not exceed the frequency of 2kHz.


A3 : The device might hinder the hearing ability of the students when in lectures

because it covers up their ears. Well, one way to make it work, maybe the students

can wear the device only on one ear in lectures and both when studying alone.

Besides that, it is best if the device comes in different sizes.


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3. Name : Ms. RositaOccupation : Assistant Research Officer in Biomedical Engineering Department


A1 : This product I think is helpful for the students because of its mobility and

because of its ability to massage. Students will definitely feel less sleepy after

massage. I also think that this device can be used by anybody.

Q2 : Based on your expertise in Biomedical Engineering, do you think that the

students will feel annoyed after being awaken by the alarm?

A2 : The alarm can be annoying in a nice way. Yes, humans tend to get annoyed

easily when they are tired. Maybe the alarm can be replaced with music or song.


A3 : The human ear is very sensitive, you need to convince the user that your device

is safe in order for them to purchase your product.


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4. Name : Ms. Tan Yen KhengOccupation : 3

rdYear Degree Student in Electrical Engineering


A1 : Yes, it will be useful for students to study late at night as it is the most crucial

time for students who prepare their studies last minute.

Q2 : Based on your expertise in Electrical Engineering, can the device be made?

A2 : It is possible, the device has to be built with a component which can sense the

motion and then vibrates when the motion is applied.

Q3 : Is it possible to sell this product at RM9.99?

A3 : It is too cheap, the vibrator and sensor are expensive.


A4 :It would be great if a timer could be set for the messaging function. Students

needs it eve before falling asleep. Besides, the vibration must not be too soft.


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5. Name : Ms. Yoon Lai ThengOccupation : 3

rdYear Degree Student in Electrical Engineering


A1 : I am not too sure, maybe the head motion detector would not be accurate.

Nobody wants to wear such device if it doesnt work as how it should function.

Q2 : Based on your expertise in Electrical Engineering, how do we ensure that the

motion is detected accurately?A2 : If you were to detect the motion of a nodding head, it will never be accurate

because everybodys sleep pattern is different. This device can cater to those who

will nod their heads when falling asleep on the table. How? Use a sensor which will

detect a certain speed of motion to trigger the alarm.

Q3 : Is it possible to sell this product at RM9.99?

A3 :I dont think so, at least RM50.

Q4 : Provide any additional comments or suggestions you think might be helpful.A4 : The device must not be too heavy.


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6. Name : Mr. AshariOccupation : Lecturer in Software Engineering Department


A1 : It is good and interesting. It is one of a good way to help students and it will not

bother other people.

Q2 : As a lecturer, do you see that the device will help the students concentrate in

your class?

A2 : I guess this product will greatly help the students to freshen their mind in

classes. Students nowadays are active in campus and they are often sleepy whenthey cannot move around.


A3 : You can put in memory to record what the students learn in class. The device

can also allow the users to change its sound and adjust the volume. As a new device,

it is good, it adds value to our life.


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7. Name : Mr. Firoz Yusuf Patel DawoodiOccupation : Lecturer in Computer Systems and Communication Department


A1 : I can see that it is small and portable, easy to keep and the cost is cheap.

Something that is affordable for students.

Q2 : As a lecturer, do you see that the device will help the students concentrate in

your class?A2 : This device is not suitable to be used in 2 or 3 hours lectures. However, if the

students are attending long courses, like the professional courses offered by SPACE

the device will be helpful. Even for students studying in high school will find this

helpful due to the long hours spent in school.


A3 : The product should be long lasting, comfortable to wear, flexible and will not

leave marks after wearing it for a long time. This device should also not give side

effects to the ears.


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8. Name : Ms. DilaOccupation : Master Student in Computer Science


A1 : I have been looking for a device like this to prevent me from falling asleep. I

would really make use of this device when studying late at night.

Q2 : Will you consider purchasing this product ? Why?

A2 : Yes, I will. The price is reasonable; I am only doubting the life span of the

device. When a product is sold at a cheap price, it is common for consumers to

doubt the quality of the product. However, if it is only RM10, I would not mind trying

it.


A3 : The product design should be improved, it is not really attractive to me. The

product may be more marketable is more features are added.


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9. Name : Ms. Intan SorayaOccupation : 4

thYear Degree Student in Computer Science


A1 : I have never heard of such device and I am curious of how it will work. To see if

this idea is feasible I will need more proof to see that it actually works for students.

Many students are tired while attending lectures but that does not mean that they

will fall asleep.

Q2 : Will you consider purchasing this product ? Why?

A2 : This product has not appeal to me yet. When there are good testimonials from

other students, I will consider buying the product.


A3 : The product should not trigger an alarm which is too loud.


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10. Name : Ms. IzzatyOccupation : Master Student in Computer Science


A1 : Yes, it helps student to concentrate in their studies.

Q2 : Will you consider purchasing this product ? Why?A2 : I think so. The price really attracts me and I do feel that sometimes I am too

tired to concentrate in class.


A3 : The device can be added with more functions. Add an amplifier so that when

the students cannot hear the lecture, the device can help amplify the sound.


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2.1.2 Result Concluded From the Experts Interviews

Among all ten experts interviewed, the business idea seems to be feasible to be

marketed to the students. The experts think that the idea is new and are intrigue by thefunctions the device gives. It can be said that all ten experts gave positive feedbacks with a

few minor concerns during the interviews. When the Biomedical experts were asked, they

were concerned about the alarm the device gives off to the students ears. The human ears

are sensitive and may endanger life if the device is not properly built. The experts suggested

that the alarm should not go beyond the frequency of 2kHz. Besides, the alarm should go off

in an increasing volume so that the students will not wake up in shock.

Experts from the field of Electrical Engineering were asked in the interviews too.They were consulted to give advice regarding the electrical components used in the device.

As the device requires a motion sensor and a vibrator, they think that it is possible to build

the device in a mobile yet portable device for the human ear. The battery consumption

wouldnt be high too.

We have also sought help from lecturers and students as they are the direct

consumers of the product. The lecturers think that the device will greatly help improve the

concentration of the students in their classes and will not disrupt the class operations.

Meanwhile, the students agree that they lose their focus in class when they are tired or

when the lecture activities are not interactive. Generally, they are happy to have the device

in the market. The students being youth are looking forward to more functions in the device

and would want a better appearance for the product.


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2.2 PRODUCT SURVEY AMONG POTENTIAL USERS

A survey is conducted among students from Malaysia, Korea and Indonesia. Data from 48

respondents are collected through an online survey.

2.2.1 Statistical Result of Questionnaires

Part 1 : Strength of Business Idea

1. Age

2. What is the factor that makes you fall asleep during study?

3.

When do you usually do study?

15-18 1 2%

19-22 33 69%

23-26 12 25%

27 and above 2 4%

Not enough sleep 18 38%

Material / Lecture is

boring

27 56%

Habit 1 2%

Other 2 4%

Dawn 4 8%

During class hours only 8 17%

Night 31 65%

Other 5 10%


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4. How many hours do you usually spend your time to study?

Part 2 : Industry Related Issues

1. Do you wish to have a device that would help you to overcome this kind ofproblem? (always fall asleep during study)

2. Is there any particular device(s) to overcome this problem did you have?

3. If no, please state your reason:i feels sleepy most of the time but i dont fall asleep that easily because, my problem

is only about time managing. so, I just need to manage my time/schedule well. Never

study at all In my opinion, actually is all from our heart or our desire when its comes

about focus in study. If our heart is not willing to study, then, even if we are in good

condition when we starting the study, we will still feel sleepy even after 5 min only if

we cannot firm our heart and our mind. However, it is still good to have some

options or helping device. I don't fall asleep.

1-3 hours/day 33 69%

4-7 hours/day 11 23%

7 hours and above 1

per day

2%

Other 3 6%

Yes 41 85%

No 7 15%

Yes 7 15%

No 41 85%


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4. If yes, please state the device name and its price:

Part 3 : Target Market and Customer-Related Issues

1. Do you think a portable device can make your life easier?

2. Do you think wearing a soft and light device that attach to ear is more comfortablerather than carrying a big and heavy device?

Iconic Wake up 6 60%

Robotic Teacher MonitoringSystem 0 0%

ISAFE Anti-Doze Driving

Device

0 0%

Other 5 50%

Strongly Agree 15 31%

Agree 23 48%

Neutral 8 17%

Disagree 1 2%

Strongly Disagree 1 2%


Agree 23 48%

Neutral 8 17%

Disagree 1 2%



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3. Do you think the range of bright colors of the device will be more attractive forstudents?

Part 4 : Founder- (or Founders) Related Issues

1. The needed skill or experience for the invention of Study Hertz No More device?

2. Have you ever found device(s) that have better features with a low price like StudyHertz No More device?

3. If no, please state your reason:Less people are using the device. because i think it waste my money, it not useful for

ME Never study at ally don't know yet just no because in my opinion, to overcome

this problem was get enough sleep and maybe take a supplement, not a device if i

buy something, i will do that in accustomed market. New company lack of "trust", it

may bankrupt anytime.


Agree 20 42%

Neutral 15 31%

Disagree 2 4%


Financial 20 42%

Management 19 40%

Software Engineering 26 54%

Creative and Art Design 26 54%

Other 5 10%

Yes 1 2%

No 47 98%


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4. I think I will buy Study Hertz No More device?

Part 5 : Financial Issues

1. Do you think RM 9.99 is a affordable price for students to buy this device?

2. Comments and SuggestionsKeep the good work!??you should include your product's detail and description I

think this idea is brilliant. it makes me want to have it. good luck with your product.

:)hope the device that you(your company) will provided will help student in their

studyMore publicity after it is out in market. Try to make it small and light-weight

while not compromising the functions and quality of the device. I hope the price can

become more lower, because the product is for students, therefore, it should make

it at a lower price. I think including some music of users choice into the device ifpossible.

Strongly Agree 4 8%

Agree 24 50%

Neutral 17 35%

Disagree 2 4%


Yes 45 94%

No 3 6%


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2.2.2 RESULT CONCLUDED FROM THE CONSUMERS SURVEY

Part 1 : Product Idea Issue

Based on the survey, it is found that 56% of the students are not attracted to materials and

lectures conducted in their classes. This is the main factor that makes them fall asleep when

studying. Coming in second, 38% of the students did not have enough sleep, causing them

to lose concentration while studying. Besides, it is also found that 65% of the respondents

would prefer to study at night which is a time close to bedtime. The answers given by the

users have concluded that the product idea will come in handy to students to wants to

improve their concentration while studying. This product will also be able to help the

students who would want to burn the midnight oil studying.

Part 2: Industry Related Issues

The respondents were asked if they wish to have a device that would help to overcome the

problem of falling asleep while studying. Generally, they have given a positive feedback, the

statistic shows a significant percentage of 85. However, at this moment of time, they do notown a particular device which could prevent them from falling asleep. This reveals a huge

gap of opportunities to introduce this product to the students. There is a large untapped

market in the field of technology.

Part 3 : Target Market and Customer-Related Issues

The result of analysis of this section understands the market the product is introduced to.

Overall, 79% of the respondents think that a portable device can make their life easier. A

device which creates hassles to the users will be a major turn-off for the users. It is best that

the device is small, lightweight and portable, says 79% of the students. Thus, it wouldnt be

troublesome for the consumers to use the device. Besides, it is also important the product is

attractive in its design because the users are mostly youths. The Generation-Y youths are

known to be trendy.


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Part 4 : Founder-Related Issues

It is found that almost all; 98% of the respondents have never heard and seen similar

devices in the market. They also said that there are no other devices with better features

and cost as low as Study Hertz No More. More than half of the respondents at 58%, stated

that they will purchase the device while more than a quarter of them; 35% remained with a

neutral opinion. This statistics is enough to show that the product is stable when released to

the market. We should also understand that the device is not meant for every student. If

they do not have problems concentrating in their studies, they do not need to have the

product at all.

Part 5 : Financial Issues

When asked if the price proposed for the product is affordable, a significant 9% of the

respondents said yes. It is understood that students has limited expenditures and it is

important maintain the cost in an affordable range for the students. It is not difficult to

retain the cost at a low price since the device uses simple technology and electronic

components which are easy to find.


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3.0 SECONDARY RESEARCH - INDUSTRY ANALYSIS

3.1 COMPETITORS

Product Iconics Wake

Up

Nap Zapper

Driver Alarm

Doze-Alert

StopSleep

Price RM 53.90 RM 38.00 RM 27.30 RM 122.00 RM 671.80Usage Student Driver Driver Driver Driver

Function Iconic's "Wake

Up" is

apparently a

plastic that you

wear behind

your ear

somewhat in

the style of a

hearing aid,

which thenvibrates if you

slouch over

Lightweight stay

awake device

attaches to your

ear and instantly

alerts you when

you start nodding

off. It emits an

effective stay

awake signal that

warns you thatyou're nodding off.

Wearing the Driver

Alarm on your ear.

If your head should

nod, an alarm will

go off, waking you

and any sleeping

passengers in the

vehicle.

When your head

tilts

forward, Doze

Alert will emit a

LOUD, powerful

BEEPING sound.

The anti-sleep

alarm StopSleep

quickly detects the

subside of

concentration and

warns its owner

with vibration,

sound and light.

Available

CountryKorea N/A N/A USA and Canada N/A


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3.2 MARKET SEGMENTATION

Source: http://economix.blogs.nytimes.com/2010/09/17/its-good-to-be-a-college-student-

or-grad-or-professor/

The figure above shows the average time used on a weekday for full-time universityand college students during the traditional school years. The statistics were shown

for the year of 2005 to 2009. The pie chart depicts that a student uses half of the

time of the day for other activities besides sleeping and educational activities. This is

an average active lifestyle which explains why students are generally exhausted

during lectures. In the worst case scenario, students unintentionally fall asleep in

class given the classroom condition is bad or when lecture material is unattractive.


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Source: http://www.dailystatistic.com/2012/09/college-student-habits/

The infographic above helps us to further understand the students financial

expenditure. It shows that students use 40% of their savings on discretionary which

includes technology, entertainment, clothes, cosmetics, etc. Besides, the graph also

shows that an average college student owns 6 digital devices. These statistics showspositive impacts on the product, Stud Hertz No More as the students are becoming

more tech-savvy over the years. Furthermore, this device is built with the latest

technology; it will be easier to be accepted by the students. Thus, this concludes that

the students generally are willing to spend a little more for tech-based products.


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3.3 DEVICE MECHANISM

i) Subject starts falling asleep and

nods his/her head.

ii) Triggered the switch and

device starts vibrate.

iii) Switch is opened when the angle is

at 0 while switch is closed when

the angle is 90.

iv) The switch is triggers on bumps or

medium vibration and rejects

gentle tilting.


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3.4 MAIN DEVICE COMPONENT

SQ-SEN-645B Bi-directional Tilt Sensor

The SQ-SEN-645B series acts like a position sensitive switch that is normally open when

vertical and normally closed below the switch angle. It is designed to be non-sensitive to

vibration in the vertical position. When at rest in a vertical position, the sensor will settle in

an open state. When tipped down from vertical to the "switch angle" it will produce

continuous on/off contact closures while in motion. When at rest below the switch angle it

will settle normally closed.

Functions

On / off tilt sensing Normally open when vertical Normally closed when below or between the switch angles Non-sensitive to vibration or lateral movement when open


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4.0 FIRST SCREEN REPORT

Part 1: Strength of Business Idea

Low

Potential (-1)

Moderate

Potential (0)

High

Potential (+1)

1. Extent to which the idea: Takes advantage of an

environmental trend

Solves a problem Addresses an unfilled

gap in the marketplace

Weak Moderate Strong

2. Timeliness of entry to market Not timely Moderate timely Very timely3. Extent to which the idea adds

value for its buyer or end user

Low Medium High

4. Extent to which the customeris satisfied by competing

products that are already

available

Very satisfied Moderately

Satisfied

Not very satisfied

or ambivalent

5. Degree to which the idearequires customers to change

their basic practices or

behaviors

Substantial

changes

required

Moderate

changes required

Small to no changes

required


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Part 2: Industry Related Issues

Low

Potential (-1)

Moderate

Potential (0)

High

Potential (+1)

1. Number of competitors Many Few None2. Stage of industry life

cycle

Maturity

phase or

decline phase

Growth phase Emergence phase

3. Growth rate of industry Little or nogrowth

Moderate growth Strong growth

4. Importance of industrysproducts and/or

services

to customers

Ambivalent Would like to have Must have

5. Industry operatingmargins

Low Moderate High


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Part 3: Target Market and Customer-Related Issues

Low

Potential (-1)

Moderate

Potential (0)

High

Potential (+1)

1. Identification oftarget market for

the proposed new

venture

Difficult to identify May be able to

identify

Identified

2. Ability to createbarriers to entry

for potential

competitors

Unable to create May or may not be

able to create

Can create

3. Purchasing powerof customers

Low Moderate High

4. Ease of makingcustomers aware

of the new

product or service

Low Moderate High

5. Growth potentialof target market

Low Moderate High


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Part 4: Founder- (or Founders-) Related Issues

Low

Potential (-1)

Moderate

Potential (0)

High

Potential (+1)

1. Founders or foundersexperience in the

industry

No experience Moderate experience Experienced

2. Founders or foundersskills as they relate to th

proposed new venture

product or service

No skills Moderate skills Skilled

3. Extent of the foundersfounders professional

and social networks in

the relevant industry

None Moderate Extensive

4. Extent to which theproposed new venture

meets the founders or

founders personal goal

and aspirations

Weak Moderate Strong

5. Likelihood that a teamcan be put together to

launch and grow the ne

venture

Unlikely Moderately likely Very likely


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Part 5: Financial Issues

Low

Potential (-1)

Moderate

Potential (0)

High

Potential (+1)

1. Initial capital investment High Moderate ExperiencedLow

2. Number of revenue drivers(ways in which the company

makes money)

One Two to three More than three

3. Time to break even More than twoyears

One to two years Less than one year

4. Financial performance ofsimilar businesses

Weak Modest Strong

5. Ability to fund initialproduct (or service)

development and/or initial

start-up expenses from

personal funds or via

bootstrapping

Low Moderate High


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Overall Potential

Score (-5 to + 5)

Overall Potential of the

Business Idea Based on Each

Part

Suggestions for Improving

the Potential

Part 1:Strength of business idea

High potential +3

Moderate potential 0

Low potential 0

Part 2:Industry-Related Issues

High potential +1


Low potential -1

Part 3:Target Market and Customer-

Related Issues

High potential +2Moderate potential 0

Low potential 0

Part 4:Founder- (or Founders)-

Related Issues

High potential +2


Low potential -2

Part 5:Financial Issues

High potential 0


Low potential -3


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4.1 Summary

The report shows that Study Hertz No More generally has higher potential scores

in the most of the parts being broken in this first screen report. In terms of its business idea

strength, the potential it holds is rather high as the idea is vastly accepted by public. In the

industry-related issues section, we have a +1 score for high potential and a -1 score for low

potential. The justification to the scores being a tie is because; there are already quite a

number of competitors out there in the industry. However, the product is aiming towards a

bold and different direction than the rest of the competitors. The product will be targeted

towards the students with limited purchase capabilities while the others are targeted to the

drivers community. Though, their products do not seem popular among the drivers. In the

target market and customer-related issues part, the score gained a +2 for its high potential.

There is a huge gap in this field and it is still untapped in our country. When, interviewed,

the users seem to be excited about the idea and they see this product as a necessity in their

studies. In the Founder part on the other hand, also scored a tie for it high and low

potentials. This is because the team of founder are rather inexperienced and will need more

time to further enhance the analysis made. The last part, financial issues, gained a score of -

3 because no proper investigations are done in regards to the financial support needed to

develop the business idea.


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5.0 APPENDICES

Online Questionnaire for Potential Users


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6.0 REFERENCES

SQ-SEN-645B Bi-directional Tilt Sensor (n.d.). online, retrieved October 23, 2012 from

http://signalquest.com/product/components/sq-sen-645b/

APPLICATION NOTE BS-AN002 - Ball-switch Signal-Processing (n.d.). online, retrieved

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