Summer Internship ProjectApril –May 2014

Presentation by:Amar Girdhar131304

Study of Market Potential of Home Automation, Security Systems and Digital Standalone in Delhi region

Corporate Mentors:Mr. Sai PrasadMs. Bhavana Patel

Faculty Mentor :Dr. Anamika Sinha

10th July, 2014

Flow of Presentation :1.Background2.About the company3.Objectives of Project4.Literature Review5.Research methods used6.Field work7.Data Analysis8.Recommendations9.Personal Learnings

Background

• use of computer and information technology to control home appliances and features such as windows or lighting

• range from simple remote control of lighting through to complex devices with varying degrees of intelligence and automation

• "Internet of Things" • slow to take off• smartphones and tablets

About the company1. Established in 19892. Privately owned organisation 3. Field of building Automation as focus core area.4. Motto : “Design and Develop Indigenous

Technology to improve Life Style, Communication and Security to the utmost level”.

5. Products (ISO 9001-2000 certified) : Automation systems – Lighting / AV / Security

• Building Intercom and security systems upto 4096 apartments

• Video Apartment systems with 4 zone security • Stand-Alone video Door phone • Visitor Tracking system • Guard Patrol system • Lighting Control Touch Panels

Objective of Project

To run an awareness campaign among the Constructors, Builders and Architects in Delhi region about the home automation products and security systems manufactured by NCC Telecom Pvt. Ltd.

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To generate leads

LITERATURE REVIEW Brush et al. (2011) in their paper entitled “Home Automation in the wild: Challenges and Opportunities” studied about the four barriers that need to be addressed before home automation becomes amenable to broader adoption. They found the four barriers to be high cost of ownership, inflexibility, poor manageability and difficulty achieving security. Ahemed et al. (2011) in their paper entitled “Implementing Computerized and Digitally Mobile Home Automation System towards Electric Appliance Control and Security System” addressed on the importance of home automation system as compared to the old and traditional living systems.

Elshafee et al. (2012) in their paper entitled “Design and Implementation of a WiFi Based Home Automation System”. Scalability is easier .

Type of Research: Qualitative research is done as asked by the organisation. Data Collection: Primary Data: Collected by field work. 125 meetings were done in a period of 8 weeks during Summer Internship with the various Architects, Builders and Constructors in Delhi Region. Secondary Data: Data needed apart from the responses from various clients is collected by books and Internet.

Data Collection Method: Daily report is being sent to the organisation to verify and feedback is taken to improve the survey. Qualitative research is done in a structured manner by the survey done on a verbal basis with the clients.

Research Methods used

Field Work: Various Architects, Builders and Constructors in Delhi/Gurgaon region are called first to take appointment for the meetings.

All appointments are done on daily basis.

I told them about the company NCC Telecom and what business it is in. Then a demo of Digital standalone is shown to them and they are being told about the Home Automation Systems products that company manufactures.

They are asked for the feedback of products, competitors, current scenario, future scope, if they need any product, their requirements and which product they are currently using and their feedback about that product. I covered various regions in Delhi/Gurgaon for the survey – Karol Bagh, Nehru Place, Malviya Nagar, Saket. Katwariya Sarai, Sector 14 Gurgaon, Sushant Lok Gurgaon, DLF Phase 1 Gurgaon etc which helped in doing competition and product analysis. In all 125 meetings are done and 61 leads are generated for the organisation

Data Analysis

Recommnedations :

Reasons for sale’s growthIncreasing crime rates

Low faith in the law enforcement forces Rise in general education & awareness

Growth Obstructions Absence of Security Systems Standards Low level of local manufacturing Poor installation & after-sales-service support Undervalued Imports and the active ‘Grey Market’.

Self-motivation Presentation skills Presence of mind Art of negotiation & closure Understanding the requirements of clients & offering solutions as per requirements

Personal learnings

Thank you!

Special thanks to Dr. Anamika for continuous motivation.