STW Programs

Nick Mucha, Environmental and Programs Director

Why are we all here, anyways?

M&E

Economic

Valuation

Stewardship

Planning ProcessThreat Matrix

Selection Criteria

Capacity Building

Conceptual

Models

Travel Cost

Method

“Where waves are valued and surfing

becomes a tool for the long term protection

and preservation of special coastal places,

and the communities and living things that

depend upon them”

Protected Areas

• WSR• Past WSRs

• SC

• Ericeira

• Huanchaco

• Todos

• Pta Lobos

• Bali

Economics

• Surfonomics• Bali

• Huanchaco

• Pichilemu

Direct Action

• EW• Passive

• Active

• Branded Campaigns

• Wavesheds• Unidos

HOW?

2013: Killed it!

• Huanchaco WSR dedicated

• Unveiled WSR Stewardship Planning

Process – Peru, Baja, Chile

• Stopped coastal dumping in Buenos Aires

• Built engaged and highly-collaborative

LSC‟s.

• Launched 4 Endangered Wave campaigns

• Completed 1 Surfonomics study

• Initiated 2 additinal Surfonomics studies

• Lauched 3rd year of Unidos – new and

improved!

• Refined internal processes for delivering

programs

• Approved Lobos and Uluwatu

2014: ________

• More efficient success

• Outsmart challenges

• Ask the hard questions!

World Surfing Reserves

Where are we now and where are we going?

Nick Mucha, Environmental and Programs Director

In this session we will:

1. Take a look at the current state of WSR’s.

2. Evaluate current successes and challenges.

3. Discuss how to improve the WSR program.

Current WSR Snapshot:

1. Ericiera, Portugal – Dedicated.

2. Malibu, California – Dedicated.

3. Manly Beach, Australia – Dedicated.

4. Santa Cruz, California – Dedicated. Engaged.

5. Huanchaco, Peru – Dedicated. Very engaged.

6. Bahia Todos Santos, Baja – Pending dedication.

Engaged.

7. Punta de Lobos, Chile – Pending dedication. Very

engaged.

8. Uluwatu, Bali – Pending dedication. Engaged.

2013 WSR Program Overview:

Successes:

• Refined planning

process

• Strong community

engagement and

collaboration

• Conservation outomes!!

• 1 new dedicated WSR

• 2 new approved WSRs

• Elevated brand profile

• High impact potential!

Challenges:

• Time and resource intensive

• LSC dependence

• Inactive WSRs

• Governance

• Brand control

• No one-size-fits-all approach

• Unique complexities per site

• Lack of M&E

• Lack of incentives ($, etc)

Capacity, collaboration, credit.Framework, facilitation, follow-through

Objective 1:

Improve the natural coastal environment

Threat 1:

Abundance of trash along the coast

Cause 1:

Waste disposal along coastline of adjacent Buenos Aires

municipality

Strategy 1:

Involve the national government

Activity 1: Seek alliances

Outcome:

Create support network of 4+ governmental and non-

governmental alliances to oppose the waste disposal

practices

Activity 2: Implement existing laws

Outcome:

Create a report on the applicable penalties

Activity 3: Conduct a Surfonomics study

Outcome:

Distribute results to support network

Strategy 2:

Public education and outreach

Activity 1: Create and maintain a Facebook page

Outcome:

Generate 50,000 „likes‟

Activity 2: Recruit a spokesperson to engage the

media and communicate problem

Outcome:

Generate a minimum of 5 featured media pieces exposing

the issue

Strategy 3:

Local beach cleanup campaigns

Activity 1: Solicit municipal support for beach cleanups

Outcome:

Remove 50,000 pounds of waste from the Reserve annually

Activity 2: Include the local surfing community in beach

cleanups

Outcome:

Remove 4,000 pounds of waste from the Reserve annually

Threat 1:

Loss off native ‟Totorales‟

Cause 1:

Urbanization

Strategy 1:

Convert the regional reserve into a national reserve

Activity 1: Submit a proposal to the proper authorities

Outcome:

Become part of national park registry to have greater protection

against urban encroachment

Objective 2:

Maintain the local traditional identity and culture

Threat 1:

Less fishermen

Cause 1:

Less profitability

Strategy 1:

Minimize over-fishing

Activity 1: Seek alliances

Outcome:

Create support network of 4+ governmental and non-

governmental alliances to oppose over fishing

Activity 2: Natural resource trainings for local fishermen

Outcome:

Train 40+ local fisherman and increase their appreciation for the

natural resources

Strategy 2:

Improve business practices for artisanal fishermen

Activity 1: Business administration workshops

Outcome:

Train 40+ local fisherman and increase their profits

Cause 2:

New forms of life

Strategy 1:

Revalue and educate the community

Activity 1: Create „Cultural Congress‟ of Huanchaco

Outcome:

Avoid a decline in fishing over the next 20 years.

Activity 2: Include „Caballito de Totora‟ surfing lessons at local

surf schools

Outcome:

Give 30 local surfers the experience of riding a „caballito‟

every year.

Activity 3: Sponsor field trips for fishermen to local cultural sites

Outcome:

Avoid a decline in fishing over the next 20 years

Huanchaco, Peru

Successes:• Inaugrual planning trip

• Committed and capable LSC

• Strong partners – DGC, Gov‟t

• Buenos Aires campaign

success!

• Stacked programs w/

Surfonomics

• Reserve Manager opportunity

Challenges:• Improvisation

• Politics

• Maintaining engagement

Anchor Project: Buenos Aires, Aguas Malas

Stop coastal dumping in Buenos Aires

Bahia Todos Santos, Baja

Successes:• Exciting anchor project

• Partner support (Wildcoast,

ProNatura, etc)

• Planning process trip in June

• Tie in with STW Baja Trip

Challenges:• Weak LSC commitment

• Leadership issues

• Size of WSR

• Scare Mexican funding opps.

Anchor Project: San Miguel Waveshed

Establish first State Park in Northern Baja

Punta de Lobos, Chile

Successes:• Ramon Navarro is a badass

• Planning process more evolved

• Engaged and capable LSC

• Key partners – Gov‟t, NGO‟s,

etc.

• High visibility within Chile

• Favorable momentum!

• Achieved regulatory

intervention

• Stacked programs

w/Surfonomics + Unidos

• Dedicated funding

Challenges:• Politics

• Complex strategies

• Brand and campaign control

• Funding for Lobos?

Anchor Project: Lobos Para Todos

Protect Punta de Lobos from development

Uluwatu, Bali

Successes:• Key partners (CI, PCU, etc)

• Field visit by Nik

• High profile wave

• Stacked programs

w/Surfonomics

(Great job, Justin!)

• Opportunity to re-engage Justin

Challenges:• Fragmented LSC

• Regional and national politics

• Complex strategies

• Stalled momentum

• FundingAnchor Project: TBD

WSR tie into MMA?

Santa Cruz, CA

Successes:• Walking the talk in our backyard

• Reinvigorated LSC

• Strong local network

• Key Partners (Gov‟t, NGOs,

etc)

• Niche impact opportunity

Challenges:• Local perceptions

• Funding

• Staff bandwidth

• Providing substantive value

Anchor Project: Clean Cowells

Resolve Cowell’s WQ issues

GOALS:- Consistent and efficient implementation of stewardship plans,

including highly visible Anchor Project victories.

OBJECTIVES:- $5,000 increase in direct project funding per WSR

- Salaried Reserve Manager at each WSR

- Min. one branded Anchor Project success story

- Update selection criteria and make „approved‟ status revokable

STRATEGIES:- Increased funding to support stewardship plans

- Improved local capacity for program delivery

- Focus on „Anchor Project‟ per WSR, with branded campaign.

- Partner with highly mobilized LSC‟s.

Discussion: Where do we want to see WSR in 1 year?

Individual donors: Grow individual donor base by

engaging people intimate with new program

locations/issues.

Grants: Increase grant funding by identifying new

sources, new program areas, new partners for

programs.

Membership: Engage new supporters in new

communities through exposure to our programs.

WSR Trips: Package one-of-a-kind trips to WSRs

Resource Requirements and Funding

Metrics for Success

Currently – use # of WSR‟s to measure our outputs.

How do we define success? How can we measure it?

Discussion: Where do we want to see WSR in 1 year?

Open Discussion: Key Questions

1) Quality vs Quantity? How many a year?

1) How can we tweak our selection process to ensure

success?

3) How to improve branding and awareness of program? Brand

it alone or as STW program?

4) Who are the new partners/funders we need to engage to

scale the program?

5) Where does sea level change factor in?

Endangered Waves

Where are we now and where are we going?

Nick Mucha, Environmental and Programs Director

In this session we will:

1. Overview of Endangered Wave program.

2. Review new Endangered Wave tools

3. Discuss how to improve the Endangered Wave

program.

2013 Campaigns:

1. Punta Colorada, Oaxaca, Mexico

2. Ruggles, Rhode Island, US

3. Bastion Point, Victoria, Aus

4. Kirra, Gold Coast, Aus

Currently Under Review:

1. Shackleford Banks, NC

2. Ponta Preta, Cape Verde

2013 Endangered Waves Program Overview:

Successes:

• Ruggles, Kirra, Punta

Colorada spared (for now!)

• Refined threat assessment

criteria and intake process

• Collaboration with Surfrider

on Global Wave Protection

Report

• Bastion Point article

Challenges:

• Inherent disadvantages

(geography, sources,

urgency!)

• Difficult to verify threats –

when to jump in the ring?

• STW disconnected from

locations/players

• Limited ownership of

success

Endangered Wave Campaign Identification

InitialContactMadeReportaWaveDirectContactSTWInitiated

STWresponse

requestingdiagnosticinformation

(Gavin/3Days)

NoResponseResponseProvided

STWstaffreviewsinformationagainstthreatcriteria(Nick/Week1)

STWstaffdoesadditionalresearch,communicationtoclarifythreatsituation

(Nick/Week2)

STWstaffidentifiesEndangeredWaveStrategy–requestsBoardapprovalif

FullCampaignselected

(Nick/Week2)

Strategy1:PassiveCampaign

AcknowledgmentLettersenttoprincipaladvocatesWaveSaverToolkitprovided

Strategy2:ActiveCampaign

EndangeredWavepagecreatedonSTWwebsiteSTWsocialmediasupport

Draft/DistributepressreleaseLettersofSupportprovided

Strategiccampaignplanningsupport

Strategy3:BrandedCampaign

ActiveCampaignactions,plus:STWshortdocumentaryfilmproduced

DocumentaryfilmincludedinSTWFilmFestivalOnsitevisitandadvocacytour(resourcecontingent)Creationofcampaignspecificbrandedcollateral

DevelopSTWcampaignTaskForceHostwebinartosharecampaignwithglobaladvocates

GOALS:

- Improve efficiency and efficacy of campaigns

- Improve efficacy of and access to STW tools

OBJECTIVES:

-At least 2 campaign successes will be achieved and

attributable to new criteria and response template.

- At least 1 branded campaign will be launched (need

contingent).

- Initiate development of new mapping tool in 2014.

STRATEGIES:

- Implement new intake process and campaign

framework.

- Develop STW program mapping tool to visually

represent campaigns and provide info.

Discussion: Where do we want to see EW in 1 year?

Resource Requirements & Funding Strategies

Discussion: Where do we want to see EW in 1 year?

Individual donors: Grow individual donor base by

engaging people intimate with new program locations.

Membership: engage new supporters in new

communities through exposure to our programs.

Grants: Google Grants to develop mapping tools.

Discussion: Where do we want to see EW in 1 year?

Metrics for Success

Currently – use # EW‟s and „victory stories‟ to

measure our outputs.

How do we define success? How can we measure

it?

Discussion: Where do we want to see EW in 1 year?

•How to overcome challenges that limit our

impact?

•What is the right mix of proactive vs reactive

campaigns?

•Ideas for streamlining intake and response

process?

• Who are the funders/partners this appeals to?

Surfonomics

Where are we now and where are we going?

Nick Mucha, Environmental and Programs Director

In this session we will:

1. Overview of Surfonomics program.

2. Review successes and challenges for 2013 studies.

3. Discuss how to improve the Surfonomics program.

2013 Surfonomics Studies

1. Uluwatu, Bali - Complete

2. Huanchaco, Peru – Ongoing until August 2014

3. Pichilemu, Chile – Ongoing until April 2014

Surfonomics Pipleline

1. Bahia Todos Santos, Baja California

2. Santa Cruz, CA

„JPW – Tunnel vision in

Bali”

2013 Surfonomics Program Overview:

Successes:• Created fellowship program

through CBE

• Launched three Surfonomics

studies

• Completed one Surfonomics

study

• Justin‟s mullet and stache in

Bali.

• Stacked programming with

WSR

• Growing demand

Challenges:• Need dedicated personnel

and/or volunteers to

conduct surveys

• Reliance on partners for

data scrubbing and

analysis

• Growing demand

• Snakebites

GOALS:

- Conduct efficient and robust Surfonomics studies in each new

WSR.

- Improve visibility of Surfonomics program.

- Expand Surfonomics‟ global reach.

OBJECTIVES:

- Select next 2 WSR‟s with Surfonomics commitment confirmed.

- Develop targeted distribution plan for Bali, Chile, and Peru

Surfonomics studies.

- Initial Surfonomics capacity building plan outlined and presented to

Board.

STRATEGIES:

- Include commitment to Surfonomics in WSR selection criteria.

- New Surfonomics results widely distributed to yield increased

visibility.

Where do we want to see Surfonomics in 1 year?

Resource Requirements & Funding Strategies

Discussion:

Where do we want to see Surfonomics in 1 year?

Individual donors: Grow individual donor base by

engaging people intimate with new program

locations.

Grants: Increase grant funging by expanding by

identifying new sources, new program areas,

new partners for programs.

Metrics for Success: Outputs and Outcomes

Discussion:

Where do we want to see Surfonomics in 1 year?

Currently – use # studies to quantify impact.

How do we define success? How can we measure

it?

Open Discussion

•How do we improve org capacity to deliver

Surfonomics studies?

• How can we make this more accessible and de-

centralized while retaining ownership?

•Who are the funders this appeals to?

•How can refine methodologies to become „Gold

Standard‟ in valuation studies?

Endangered Waves

Where are we now and where are we going?

Nick Mucha, Environmental and Programs Director

In this session we will:

1. Take a look at the Waveshed Program.

2. Evaluate current successes and challenges.

3. Discuss how to improve the Waveshed Program.

2013 Waveshed Program Snapshot:

Successes:

• UPAL deliverables improved

• Increased funding for 2014

campaign

• New opportunities (San Mig, SC)

Challenges:

• Uncertain program identity

Programs: Closing Thoughts

• What are your fired up about?

•Where are we falling short?

•How can we work together to accomplish these goals?