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STYLE + EXECUTION GUIDELINES
STYLE + EXECUTION GUIDELINES
PurPose of GuidelinesWe have put in place an extremely focused and cohesive creative execution to leverage collective efforts.
The artwork on the following pages should be the basis for all creative. ufC requires final approval—please expect a 3-5 day response time.
send all questions and approvals to:
Heidi nolanddireCTor of CreaTive serviCeso: [email protected]
INTRODUCTION
POSTER • 27"x 39" • CMYK • LAYERED • PRESS READY
POSTER • 27"x 39" • RGB • LAYERED
GUIDE AD • 8.5"x 11.25" CMYK • LAYERED • PRESS READY
SynopSiS
For the first time in nearly 13 years, the Ultimate Fighting Championship returns to Brazil, and the country’s biggest stars will be on hand to celebrate this historic occasion. in the main event, UFC middleweight champion Anderson “The Spider” Silva has more than another title defense on his mind when he faces the last man to defeat him, powerful Japanese contender yushin “Thunder” okami. Revenge will also be on the mind of former light heavyweight champion Mauricio “Shogun” Rua as he looks to avenge his first UFC loss against Forrest Griffin. plus, heavyweight legend “Minotauro” nogueira returns to face knockout artist Brendan “The Hybrid” Schaub.
UFC Rio: SilvA vS. okAMi – SATURdAy, AUGUST 27TH, live on pAy-peR-view FRoM THe HSBC ARenA in Rio de JAneiRo, BRAzil.
MUSiC
The music cue “violation” has been licensed for the UFC Rio promos only. This license expires Sunday August 28, 2011, the day after the event.
OFFICIAL EVENT ARTWORK, SYNOPSIS, MUSIC
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ANDERSON SILVA YUSHIN OKAMI SHOGUN RUA MINOTAURONOGUEIRA
BRENDAN ScHAUBFORREST GRIFFIN
UFc RIO LOGO UFc RIO NAMES
ARTWORK ELEMENTS
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UFc RIO VEcTOR LOGOS
PRIMARY FONT
YELLOWc:0 M:0 Y:100 K:0R:255 G:242 B:0
WHITE SILVER GRADIENT GREEN GRADIENT
CALS CAPS
UFc RIO cOLOR PALETTE
ARTWORK ELEMENTS
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SILVAVSOKAMI SILVAVSOKAMISATURDAY AUGUST 27LIVE ON PAY-PER-VIEW
SPONSOR LOGOS
IMPORTANT NOTE: NO LOGO SHOULD APPEAR ABOVE THE UFc LOGO!
SPONSORSHIP
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POSTER
POSTER
TABLE TENT
HORIZONTAL BANNER
VERTIcAL BANNER
ENDcAP
= PARTNER cUSTOMIZATION AREA
EXECUTION EXAMPLES FOR PRINT AND WEb*
*For rEFErEncE onlY. not For DoWnloaD.
UFc LOGO GUIDELINES
©2009 Zuffa, LLC. All rights reserved.
PMS BLACK C 0 M 0 Y 0 K 100 C 0 M 0 Y 0 K 0 R 0 G 0 B 0 R 255 G 255 B 255PMS WHITE
UFC LOGOBLACK
UFC LOGOWHITE ON BLACK
CLICK ON LOGO TO DOWNLOAD
FOR USE IN PROMOTIONS & MERCHANDISE
C 0 M 0 Y 0 K 100 C 0 M 0 Y 0 K 100
C 0 M 100 Y 79 K 20 C 0 M 100 Y 79 K 20
R 0 G 0 B 0 R 0 G 0 B 0
R 196 G 18 B 48 R 196 G 18 B 48
PMS BLACK PMS BLACK
PMS WHITE
PMS 187 PMS 187
UFC LOGORED • BLACK GRADIENT
UFC LOGORED • BLACK GRADIENT • WHITE STROKE
C 0 M 0 Y 0 K 0 R 255 G 255 B 255
C 0 M 0 Y 0 K 100 C 0 M 0 Y 0 K 100
C 0 M 0 Y 0 K 77 C 0 M 0 Y 0 K 77
R 0 G 0 B 0 R 0 G 0 B 0
R 95 G 96 B 98 R 95 G 96 B 98
PMS BLACK PMS BLACK
PMS 425 PMS 425
WHITE WHITE
UFC LOGOSILVER GRADIENT
UFC LOGOSILVER GRADIENT • WHITE STROKE
C 0 M 0 Y 0 K 0 C 0 M 0 Y 0 K 0 R 255 G 255 B 255 R 255 G 255 B 255
C 0 M 100 Y 79 K 20 R 196 G 18 B 48PMS 187PMS 187
UFC LOGORED
UFC LOGORED • WHITE STROKE
C 0 M 0 Y 0 K 0 R 255 G 255 B 255PMS WHITE
C 0 M 100 Y 79 K 20 R 196 G 18 B 48
cOPYRIGHT
For Artwork:©2011 Zuffa, LLC. All rights reserved. Card subject to change.
For Artwork using Bud Light Logo:©2011 Zuffa, LLC. All rights reserved. Card subject to change. ©2011 Anheuser-Busch, Inc., Bud Light® Beer, St. Louis, MO
When UFC logos are used by outside vendors (affiliates, sponsors, etc):Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.
UFC LOGO + LEGAL
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UFC CONTACTS
ARTWORKHeidi nolAndp: 702.588.5567F: 702.367.6373e: [email protected]
PHOTOGRAPHYJoSH HedGeSp: 702.221.4791F: 702.367.6373e: [email protected]
PUBLIC RELATIONS
CARen Bellp: 702.588.5574e: [email protected]
STeve keoGH (CAnAdA)p: 416.987.4134 ext. 227e: [email protected]
CLOSEd-CIRCUIT
elizABeTH loUCHeURp: 702.588.5547e: [email protected]
AFFILIATE MARKETINGRiCH HolliSp: 702.588.5511F: 702.367.6373e: [email protected]
RUBy TAnp: 702.588.5579F: 702.367.6373e: [email protected]
SHAndA MAloneyp: 702.588.5882F: 702.367.6373e: [email protected]
doUG HARTlinGp: 702.588.4788F: 702.367.6373e: [email protected]
MARk HAllidAy (CAnAdA)p: 416.987.4134 ext. 225e: [email protected]
SPONSORSHIPdAvid SAFeRp: 702.588.5515F: 702.367.6373e: [email protected]
MoRGAn Towlep: 702.588.5501F: 702.367.6373e: [email protected]
dAvid SHAw (CAnAdA)p: 416.987.4134 ext. 226e: [email protected]
