Experience the Oasis within the Heart of the CitySTYLE GUIDE

CONTENTS

Introduction 2

High Park Attributes 3

High Park Signature 4

Clear Space 6

Minimum Size 7

Incorrect Use 8

Colour 9

Colour Alternate 10

Colour Incorrect Use 11

Applications 12

Introduction

High Park is located in the western portion of the city of Toronto. It is one of the oldest historic places that consists of gardens and recreational facilities that many people can enjoy. One third of the land remains in a natural state with rare oak savannah ecology, which is home to wildlife and a wide variety of plant species. High Park provides a public open space for people who are in need of an oasis. Explore the hidden jewel of Toronto.

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High Park Attributes

ConnectedAt the park, people can witness the link between humans and nature and also social interaction between park visitors.

NaturalA good part of High Park remains in a natural state.

OpenHigh Park is a place for everyone. A wide range of users can enjoy nature and the park facilities and services.

PeacefulHigh Park provides a unique setting within the urban landscape. It is an oasis for people who live busy city life.

SpiritualThe nature has power that makes people physically and mentally healthy.

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High Park Signature

The High Park signature consists of two elembents, a round oak leaf symbol and the “High Park” wordmark.

Do not alter the High Park signature in any way.

Primary: Vertical signature with symbol and wordmark

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High Park Signature

The preferred version of High Park signature is the vertical format.

The alternate version of the High Park signature is the horizontal format of word mark only. Use this version when there is not sufficient space to use the primary signature.

Secondary: Horizontal signature with wordmark

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High Park Signature: Clear Space

The clearspace is measured by the cap height of the wordmark. The minimum clear space must always be at least 1x on all sides of the High Park signature.

1x

1x

1x

1x

1x 1x

1x

1x

x

Primary: Vertical signature

Secondary: Horizontal signature

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Primary: Vertical signature

Secondary: Horizontal signature

High Park Signature: Minimum Size

To ensure the legibility and clarity of the High Park signature in print applications follow these minimum size guidelines.

Vertical Version The minimum diameter of the leaf symbol in this vertical format is .5”

Horizontal Version The horizontal version can be sized down to 1.25”.

.5”

1.25”

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High Park Signature: Incorrect Use

To preserve the integrity of the High Park, make sure to apply the signature correctly. Altering, distorting or redrawing the signature in any way would not convey the message that the High Park tries to convey. Some common misuses are shown below.

HIGHPARK

Do not change signature colour.

Do not change the letterforms.

Do not distort the signature.

Do not reposition signature components.

Do not remove any elements from the signature.

Do not rescale signature components.

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High Park Signature: Colour

The colouration of High Park signature is an essential element in setting a recognizable tone and look for the identity. Consistent use of colour enhances the strength of the identity.

Two colours are used in High Park signature, which are light green and dark green.

High Park Greens

CMYK: 50/0/100/0

CMYK: 100/0/100/70

RGB: 141/198/63

RGB: 0/75/28

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High Park Signature: Colour Alternate

When the primary colours cannot be used, the High Park signature can be grayscale.

High Park Grayscale

CMYK: 0/0/0/50

CMYK: 0/0/0/100

RGB: 147/149/50

RGB: 0/0/0

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High Park Signature: Colour Incorrect Use

The High Park signature should always be seen clearly. When using the logo on imagery, always make sure that it is positioned away from any competing imagery and stand outfrom the background colour.

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Application

The High Park signature will be used in many different materials including signage, poster and other media.

Here is a sample that illustrate how High Park logo is applied onto the outdoor signage. All of the visual elements come together and create a unique High Park identity.

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Close up of Signage