style Guide - Final Low Res

Style GuideMAIN LOGO

EffEctivE of datE: 1 may 2010

Contents Letter from the Managing Director

As a truly international organisation, it is important that we present a consistent image to the market.

As a provider of professional services, it is essential that our image is one which reflects the high quality of our services and is very consistent from office to office and country to country. Whether it be the use of our logo, the layout of a quotation or the type of font used in a letter, we must be consistent in the image we project.

All document templates and promotional material needs Corporate approval. For further information and any queries please contact Olivia Donaldson via email [email protected]

This Style Guide is an important part of our ongoing business development and growth. Your adherence to the systems outlined in the guide is critical to that development.

Greg Kilmister managing dirEctor Campbell Brothers Limited

1 Letter From the Managing Director

3 Our Logo

4 Logo for Different Applications

6 Logo Colours

8 Business Division Logotypes & Colour Palette

10 Business Division Image & Icons

12 Business Division Icon & Corporate Logo

14 One Colour Logo Reproduction

15 Reverse Logo

16 Improper Use of Our Logo

18 Minimum Clear Space

20 Minimum Size

21 Joint Venture

22 Our Font

26 Business Division Background Gradients

30 Corporate Stationery

44 Powerpoint Template

48 Report Covers

50 Email Signature

52 Additional Design Elements

54 Imagery

52 Signage External Monolith, Wall Mounted

60 Signage Internal Paperflex

62 Signage Internal Suspended, Wall Mounted, Blade

64 Global Maps

66 General Terms State & Provinces

67 General Terms Abbreviations, Capitals, Monetary Divisions

68 Miscellaneous

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This Style Guide contains reproduction guidelines for most common applications. To ensure corporate identification and continuity, standards within this guide should be adhered to at all times. It is important that our trading name and logotype are used and reproduced correctly as this will ensure that our brand remains a valuable asset to our business.

This is the primary graphic device used to signify the company and corporate functions in all media. The success of the ALS identity depends upon a consistent and high standard of implementation. The symbol and wordmark must never be redrawn, modified or changed under any circumstances.

Artwork files are available electronically from the ALS Identity Manager. They should never be manipulated or the colours altered in any way other than thosespecified in this Style Guide.

The ALS logo is made up of the aLS symbol.

Our Logo

When referring to ALS in the possessive form, please use the following company style:

Example of correct Use The ALS divisions are Minerals, Environmental...

Example of incorrect Use ALSs divisions are Minerals, Environmental...

Example of correct Use The ALS policy is...

Example of incorrect Use ALSs policy is...

While grammatically correct, ALS and ALSs are not to be used. Instead, you should rephrase the sentence to reflect the company style detailed above.

The information in this Corporate Style Guide is confidential. To protect our brand and our business, copies should only be given to ALS employees, graphic designers, printers and signage suppliers who require this information as part of their work.

For information regarding any of the guides contents, updates, replacements, swatches, artwork or digital files contact:

aLS corPoratE officE Level 2, 299 Coronation Drive, Milton Brisbane, Qld 4064 Australia PhonE +61 7 3367 7936 fax +61 7 3367 8055 EmaiL [email protected]

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Main Corporate Logo is preferred and should be considered as first option when using logo.

Secondary Corporate Logo (Horizontal Format)

Logo for different Applications

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Logo Colours

aLS BLUE aLS Light BLUE aLS yELLow

Two Colour ReproductionThe corporate colours are Blue PMS 2955 and Yellow PMS 122 for both coated and uncoated stocks. Whenever possible, solid pantone colours should be used.

Four Colour ReproductionIf PMS colour reproduction is not possible out of PMS colours, then the four colour process equivalents may be used. These are as follows:

RGB Colour ReproductionRGB (Red Green Blue) colour specifications for website/computer use are as follows:

aLS BLUE PMS 2955

aLS BLUE C 100 M 43 Y 0 K 34

aLS BLUE R 0 G 83 B 135

aLS Light BLUE 40% PMS 2955

aLS Light BLUE C 40 M 17 Y 0 K 14

aLS Light BLUE R 150 G 169 B 201

aLS yELLow PMS 122

aLS yELLow C 0 M 18 Y 83 K 0

aLS yELLow R 248 G 215 B 68

The ALS brand is defined by three colours: Blue, Light Blue and Yellow.As we use these colour consistently, people will come to associate them with ALS. Over time, colors are another tool to help us build recognition and awareness, leveraging the strength of our brand and promoting the image of an integrated, global company.

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Business Divisions Logotypes & Colour Palette

The ALS operates internationally to service six business divisions.

Each business division has its own specific colour as set out on this page. The colours help to differentiate each division while still complementing our corporate colour palette.

Minerals

Coal

Environmental

Tribology

Food & Pharmaceutical

Industrial

PmS 646 C 65 M 30 Y 0 K 11

R 112 G 136 B 184

PmS 583 C 23 M 0 Y 100 K 17

R 176 G 191 B 39

PmS 667 C 52 M 49 Y 0 K 14

R 124 G 114 B 160

PmS 2965 C 100 M 38 Y 0 K 64

R 26 G 54 B 84

PmS 143 C 0 M 35 Y 85 K 0

R 229 G 183 B 69

PmS 411 C 0 M 27 Y 36 K 72

R 87 G 73 B 59

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Business Divisions Image & Icons

Each business division is represented by a monochromatic image and a simple icon in corresponding colour.

Where business divisions are listed together they should appear in the same order as they appear in the image band: Minerals; Coal; Environmental; Tribology; Food & Pharmaceutical; Industrial.

Minerals

Coal

Environmental

Tribology


Industrial

Minerals

Coal

Environmental

Tribology


Industrial

Minerals

Coal

Environmental

Tribology


Industrial

Minerals

Coal

Environmental

Tribology


Industrial

Minerals

Coal

Environmental

Tribology


Industrial

These images allow aspects of a Divisions operations or services to be visually shown. They can be used individually or together as a horizontal or vertical band which allows a story to be told.


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Business Divisions Icons & Corporate Logo

Minerals

Coal

Environmental

Tribology

Food &Pharmaceutical

Industrial

Minerals

Coal

Environmental

Tribology


Industrial

Horizontal Version should be used as the first option.

Minerals

Coal

Environmental

Tribology


Industrial

Minerals

Coal

Environmental

Tribology


Industrial

Vertical Version

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One Colour Logo Reproduction Reverse Logo

When limited to one colour, the ALS logo requires the entire logo to be reproduced in Blue PMS 2955 or, where blue is not possible, black.

One colour printing only.

For black and white printing only. ie. black and white newspaper ads.

If your background colour is dark, use the approved reverse version of our logo shown above. When using the ALS logo on a background other than the corporate or background gradients, such as an image, care should always taken to use the best version of the logo.

onE coLoUr rEvErSE Logoto BE USEd for BLack and whitE Printing onLy. iE. BLack and whitE nEwSPaPEr adS.

onE coLoUr rEvErSE Logoto BE USEd on gradiEnt BackgroUndS

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Changing the logo in any way weakens its impact and detracts from the consistent image we want to project.

Improper Use of Our Logo

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LANDSCAPE FORMAT

FOR SMALL APPLICATION

SYMBOL

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LANDSCAPE FORMAT


SYMBOL

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LANDSCAPE FORMAT


SYMBOL

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LANDSCAPE FORMAT


SYMBOL

do not redraw or modify any elements of our logo. do not alter or reproduce our logo in any colours other thanthose specified in these guidelines. Please choose an appropriate reverse/one colour variation of our logo for different applications.

do not alter the relationship between the logos elements.Please choose an appropriate variation of our logo for different applications.

do not substitute the logotype fontfor another font.

To maintain a unified appearance, the logo must always be reproduced in accordance with the rules specified in these guidelines.

GROUP

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LANDSCAPE FORMAT


SYMBOL

Minimum Clear Space

There should always be an area of clear space around the symbol and wordmark separating it from all text and graphics. This space should be no less than the height of the Capital letter on the top, left and right sides for all approved variation of our logo.

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Minimum Size Joint Venture

Joint venture project logos are made up of two components: the Joint Venture Partner logo and ALS symbol.

A vertical ALS yellow keyline separates the Joint Venture Company logo and the ALS symbol.

Width of keyline is 1 pt when the logos are at the size shown above, 64mm width, and the keyline will decrease/increase with scaling. For example, if the logos and keyline are increased 200%, 128mm width, the keyline will be 2pt.

The main corporate logo should not be used in any situation at a size smaller than 9mm in height.

The corporate logo horizontal format should not be used in any situation at a size smaller than 9mm in height.

The divisional logo should not be used in any situation where the corporate logo is at a size smaller than 9mm in height.

9mm

9mm

9mm

9mm

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Minerals

Coal

Environmental

Tribology


Industrial

Minerals

Coal

Environmental

Tribology


Industrial

Minerals

Coal

Environmental

Tribology


Industrial

Minerals

Coal

Environmental

Tribology


Industrial

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Our Font

AURORAdax BoLd for EmPhaSiSThis will maintain a consistent and recognisable

style for the variety of visual communication

produced throughout ALS.

The secondary typeface for printed

material is Dax.

Type, like colour, can be a powerful identity element when used carefully and consistently.

To create a strong, recognisable image, we use two type families Aurora and Dax. These are the preferred typefaces for professional use such as corporate literature, advertising communication printed externally eg. brochures/pamphlets, direct mail, advertisement, etc.

The Aurora typeface has been created for the exclusive use of ALS and is unique. It has been developed to complement the style of the characters that appear as part of the logotype. The Aurora typeface is featured as the typographical style for ALS business names.

Aurora Font Family

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a b c d e f g h i j k l m n o p q r s T u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

A B C D E F G H I J K L M n O P Q R S T U V W x Y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

Dax Font Family

dax Light

a B c d E f g h i j k L m n o P q r S t U v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

dax BoLd

a b c D e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

Dax extra bolD

Dax black

dax rEgULar



A b c d e f g h i j k L m n o p q r S T u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

dax Light itaLic

dax BoLd itaLic

dax itaLic




LUcida SanS rEgULar - Body copy

LUcida SanS BoLd - Headline/Sub-Headings copy

LUcida SanS itaLic - Highlighted copy

For all in-house use and Microsoft applications such as Word, Powerpoint, Excel, Access and email, text should be set in the universal font Lucida Sans

Word Processing Internal Documents Fonts

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Business Divisions Background Gradients

Corporate gradient background

Minerals gradient background

Coal gradient background

Environmental gradient background

There are six business divisions under the ALS Master Brand, each of which has its own unique colour palette. Where gradients are used as an overall background, the Master Brand Logo should always be located within the darker area of the gradient as shown above.

minEraLS coLoUr C 65 M 30 Y 0 K 11

coaL coLoUr C 100 M 38 Y 0 K 64

EnvironmEntaL coLoUr C 23 M 0 Y 100 K 17

aLS BLUE C 100 M 43 Y 0 K 34

40% minEraLS coLoUr C 26 M 12 Y 0 K 4

40% coaL coLoUr C 40 M 15 Y 0 K 26

40% EnvironmEntaL coLoUr C 9 M 0 Y 40 K 8

40% aLS BLUE C 40 M 17 Y 0 K 14

C 95 M 50 Y 0 K 33

C 100 M 62 Y 10 K 100

C 44 M 8 Y 100 K 63

C 100 M 43 Y 0 K 86

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Business Divisions Background Gradients

Reproduction IssuesAs a result of some production processes, banding of the gradients can sometimes occur on printed materials. Banding is where the gradient appears as a series of stepped tones rather than a continuous smooth gradient. It should always be avoided.

If you have any concerns that banding may occur, the following can be done to remedy the situation.

For offset printed materials up to A4 size, 2% noise can be added to the gradient to break up the banding. It is only necessary to add noise to the colour channels in which the gradient occurs.

For larger items, particularly digitally printed items, noise of up to 5% may be necessary, however, the appearance of a grain in the gradient should not be noticable.

To apply noise, set up the gradient panel in Photoshop and select fiLtEr noiSE add noiSE, select the amount (2%) and makE SUrE gaUSSian and monochromatic arE SELEctEd.

PrintEd itEmS ShoULd aLwayS BE individUaLLy chEckEd at thE Proofing StagE to EnSUrE thErE iS no Banding on finaL PrintEd oUtcomE.

Tribology gradient background

Food & Pharmaceutical gradient background

Industrial gradient background

triBoLogy coLoUr C 0 M 35 Y 85 K 0

food & PharmacEUticaL coLoUr C 52 M 49 Y 0 K 14

indUStriaL coLoUr C 0 M 27 Y 36 K 72

40% triBoLogy coLoUr C 0 M 14 Y 34 K 0

40% food & PharmacEUticaL coLoUr C 21 M 20 Y 0 K 6

40% indUStriaL coLoUr C 0 M 11 Y 14 K 29

C 4 M 76 Y 100 K 0

C 87 M 90 Y 0 K 64

C 6 M 51 Y 58 K 85

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Corporate Stationery

Corporate Letterhead A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)

!

ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia PHONE +61 7 3367 7900 FAX +61 7 3367 8156 AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company

!

Body coPy 10pt Lucida Sans Regular Upper & lower case, range left Black

addrESS/PhonE/fax 7pt Lucida Sans Bold Upper case, centre ALS Light Blue 40% PMS 2955

dEtaiLS 7pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955

yELLow LinE 0.5pt ALS Yellow PMS 122yELLow LinE 0.5pt ALS Yellow PMS 122

LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, centre ALS Blue PMS 2955 Legal mandatory information to be placed here. Check country specific regulations for exact requirements.

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!ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156

AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company

!

MInERALS

!

ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156


!

COAL

!



!

FOOD & PHARMACEUTICAL

!



!

TRIBOLOGY


Business Division Letterhead A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)

Division Specific Letterheads

!



!!




LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955 Legal mandatory information to be placed here. Check country specific regulations for exact requirements.

yELLow LinE 0.5pt ALS Yellow PMS 122

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!



!

InDUSTRIAL

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Co-branded Letterhead There is one phase to be implemented for an acquired entitys stationery to be brought into line with the ALS style. A typical transition timeframe may require the cobranded design to be implemented for a period of three to six months.

The co-branded letterhead shows the acquired entity logo in the bottom left corner. The words now part of the ALS Group appears below the acquired entitys logo.

!

ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia

PHONE +61 7 3367 7900 ! MOBILE +61 401 504 601 ! FAX +61 7 3367 8156

AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029

Part of the ALS Laboratory Group A Campbell Brothers Limited Company

!






617 32.5

A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)

Joint Venture Letterhead For joint venture projects the Joint Venture Partner logo and ALS landscape logo are ranged left at the top of the page as per the standard ALS letterhead.






A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)

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1121

!

ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia PHONE +61 7 3367 7900 FAX +61 7 3367 8156 AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company

YOUR COMPANY NAME LTD ABN XX XXX XXX XX

!

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Address to go here, Address to go here Address to go here, Address to go here

PHONE +00 0 0000 0000

FAX +00 0 0000 0000

MOBILE +00 0 0000 0000

EMAIL [email protected]

RIGHT SOLUTIONS RIGHT PARTNER

Firstname Lastname TITLE TO GO HERE - DIVISION TO GO HERE

www.alsglobal.com

namE 11pt Dax Regular, leading 9.5pt Upper & lower case, range left ALS Blue PMS 2955

titLE 6.5pt Dax Bold, leading 9.5pt Upper case, range left ALS Light Blue 40% PMS 2955

wEBSitE 12.5pt Dax Bold Upper & lower case, range centre White

tagLinE 4.8pt Aurora Upper case, range centre ALS Blue PMS 2955 & ALS Light Blue 40% PMS 2955


PhonE/moBiLE/fax/EmaiL 6.5pt Dax Bold, leading 12pt Upper case, range left ALS Light Blue 40% PMS 2955

dEtaiLS 7.5pt Dax Regular, leading 12pt Upper & lower case, range left ALS Blue PMS 2955

Main Business Card 55 mm x 90 mm

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PHONE +00 0 0000 0000

FAX +00 0 0000 0000

MOBILE +00 0 0000 0000


www.alsglobal.comRIGHT SOLUTIONS RIGHT PARTNER


Environmental


PHONE +00 0 0000 0000

FAX +00 0 0000 0000

MOBILE +00 0 0000 0000




Minerals


PHONE +00 0 0000 0000

FAX +00 0 0000 0000

MOBILE +00 0 0000 0000




Coal


PHONE +00 0 0000 0000

FAX +00 0 0000 0000

MOBILE +00 0 0000 0000






PHONE +00 0 0000 0000

FAX +00 0 0000 0000

MOBILE +00 0 0000 0000




Tribology


PHONE +00 0 0000 0000

FAX +00 0 0000 0000

MOBILE +00 0 0000 0000




Industrial

namE 11pt Dax Regular, leading 9.5pt Upper & lower case, range left ALS Blue PMS 2955

titLE 6.5pt Dax Bold, leading 9.5pt Upper case, range left ALS Light Blue 40% PMS 2955

wEBSitE 12.5pt Dax Bold Upper & lower case, range centre White

tagLinE 4.8pt Aurora Upper case, range centre ALS Blue PMS 2955 & ALS Light Blue 40% PMS 2955


PhonE/moBiLE/fax/EmaiL 6.5pt Dax Bold, leading 12pt Upper case, range left ALS Light Blue 40% PMS 2955

dEtaiLS 7.5pt Dax Regular, leading 12pt Upper & lower case, range left ALS Blue PMS 2955

Business Division Business Card 55 mm x 90 mm

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With Compliments 99 mm x 210 mm

Envelopes 110 mm x 220 mm

With Compliments


www.alsglobal.com

with comPLimEntS 15pt Dax Regular Upper & lower case, range left ALS Light Blue 40% PMS 2955

The ALS logo is the only mandatory requirement for all envelope types.

15 15

7 10

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Facsimile A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)



!!

ATTENTION: Attn FAX NO: Fax No

COMPANY: Company DATE: 26/03/10

FROM: FromName PGs INC COVER Pages Inc Cover

SUBJECT: Subject

The following confidentiality message text appears at the base of the Fax:This facsimile message contains privileged and confidential information intended only for the use of the addressee. If you are not the addressee, you are hereby notified that you must not disseminate, copy or take action in respect of its contents. If you have received the facsimile in error, please notify ALS immediately and return to the above fax.

dEtaiLS 9pt Lucida Sans Bold, leading 17pt Upper case Black


addrESS/PhonE/fax 7pt Lucida Sans Bold Upper case, centre Black

dEtaiLS 7pt Lucida Sans Regular Upper & lower case, range left Black

LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, range left Black

BLack LinE 0.5pt Black

confidEntiaLity mESSagE 6pt Lucida Sans Regular, leading 7pt Upper & lower case, range centre Black

dEtaiLS 9pt Lucida Sans Bold, leading 17pt Upper case Black




LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955


Memorandum A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)

!



!

ATTENTION: AttnName DATE: 26/03/10

CC: CC REFERENCE NO: Ref No

FROM: FromName

SUBJECT: Subject

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THIS IS THE SLIDE TITLE

This is level one text

This is level two text This is level three text

3mm

3mm

Corporate Powerpoint Template

docUmEnt titLE 35pt Lucida Sans Bold Upper case, range centre ALS Light Blue 40% PMS 2955

SUBtitLE 28pt Lucida Sans Bold Upper & lower case, range centre White

titLE 35pt Lucida Sans Bold Upper case, range centre ALS Light Blue 40% PMS 2955

LEvEL onE tExt 22pt Lucida Sans Bold Upper & lower case, range centre 60% Black

LEvEL two tExt 16pt Lucida Sans Regular Upper & lower case, range centre 60% Black

LEvEL thrEE tExt 12pt Lucida Sans Regular Upper & lower case, range centre 60% Black

3mm 136.5mm

3mm

3mm

9.2mm

248mmTHIS IS THE DOCUMENT TITLE

This is the subtitle Click to edit Master subtitle style

DOCUMENT TITLE

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Division Specific Powerpoint Templates

Click to edit Master subtitle style

DOCUMENT TITLE

This is level one text

This is level two text This is level three text


DOCUMENT TITLE

Click to edit Master title style

! Click to edit Master text styles ! Second level

! Third level


DOCUMENT TITLE



! Third level


DOCUMENT TITLE



! Third level


DOCUMENT TITLE



! Third level


DOCUMENT TITLE



! Third level

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Report Covers

Corporate Literature Report Cover Report Covers

ProfESSionaLLy PrintEd in-hoUSE Printing

PROFESSIONALLY PRINTED REPORT

TITLE APPEARS HERE

www.alsglobal.com

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www.alsglobal.com

IN-HOUSE REPORTTITLE APPEARS HERE

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Corporate Literature

Placement for report title as per examples above. All text should be centred horizontally and vertically in window face.

Printing Report covers are professionally printed. They are not colour laser printed from a desktop printer. If you require more report covers, contact the department head in charge of stationery.

When having report covers professionally printed the stock to use is White A Artboard or another brilliant white A1 or A2+ stock which is no less than 310gsm. The corporate colours of Blue 2955 and Yellow 122 must be used.

Binding Reports can be bound in two ways.

1. comB Binding Either wire or plastic comb binding can be used. Dark blue wire or comb matched to the corporate blue of the front cover is the first preference. If this is not available white is the second preference. Use dark blue card for the back cover, if this not available use white.

2. thErmo Binding If this facility is available use dark blue card for the back cover. This colour is to match the corporate blue of the front cover. If dark blue is not available use white.

rEPort titLE 28pt Lucida Sans Bold, leading 30pt

Upper case, range centre ALS Light Blue, 40% PMS 2955

rEPort titLE 28pt Dax Bold, leading 30pt

Upper case, range centre ALS Light Blue, 40% PMS 2955

3

3

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Email Signature

With the change of emphasis towards divisions of ALS rather than the brands, there is a need to modify the email signature policy.

To create a consistent and recognisable style the nominated corporate email font for email text and signature is Lucida Sans.

namE 12pt Lucida Sans Bold Upper & lower case, range left Colour Microsoft Word Dark Blue

titLE 9pt Lucida Sans Bold Upper case, range left Colour Microsoft Word Dark Blue

aLS | minEraLS diviSion 10pt Lucida Sans Regular Upper & lower case, range left Colour Microsoft Word Dark Blue Colour of dash Microsoft Word Gold or Dark Yellow

addrESS/PhonE/moBiLE/fax 8pt Lucida Sans Regular Upper & lower case, range left 80% Grey

wEBSitE 8pt Lucida Sans Bold Lower case, range left Colour Microsoft Word Dark Blue

EnvironmEntaL mESSagE 7pt Lucida Sans Bold Upper & lower case, range left 80% Grey

SEcUrity/Privacy diScLaimEr 6pt Lucida Sans Regular Upper & lower case, range left 80% Grey

reshma chandarana chief scientist

als | minerals division

addresslevel 2, 299 coronation drive milton qld 4064 australia

phone +61 7 3367 7900mobile + 61 401 504 601fax +61 7 3367 8156

www.alsglobal.com

please consider the environment before printing this email or its attachments.

this email and any file transmitted with it are confidential. if the reader of this message is not the intended recipient, please notify the email administrator at [email protected]. it is your responsibility to check any attachments for viruses before opening or sending them on.email may be monitored and stored by the campbell brothers limited it department to support operational and security activities. all information will be held in accordance with the privacy principles contained in the privacy act. for more information go to www.campbell.com.au

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Additional Design Elements

The consistent application of these additional supporting design elements across the various promotional materials creates a strong and consistent brand. This allows ALS to clearly establish and differentiate its brand within the marketplace.

Horizontal Image BandThe Horizontal Image Band allows aspects of a Divisions operations or services to be visually shown. The band can contain several images which allows a story to be told.

For interactive media such as the website, the images can also be interactive navigation links or cues, offering a variety of scrollover effects eg a dramatic effect can also

be achieved by grayscale images that become duotone when scrolled over (see below). The same effect can also be achieved in printed promotional material. The Horizontal Image Band on the website home page also allows a link to each business/brand page where the Vertical Image Band is used.

TaglineThe ALS tagline should be written in Aurora and Capitals in ALS Blue and ALS Light Blue and positioned on one line as shown below:


Vertical Image BandThe Vertical Image Band allows aspects of a Divisions operations or services to be visually shown. The band can contain several images which allows a story to be told. The Vertical Image Band is also used on posters, brochures, and presentation material.

aLS BLUE

PMS 2955 C 100 M 43 Y 0 K 34

aLS Light BLUE

PMS 2955 C 40 M 17 Y 0 K 14

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Additional supporting design elements can be utilised in the website, posters, brochures and presentations. These are mainly in the form of graphics, photographs and various navigation cues and links.

Choose images that are contemporary and natural. Imagery works best when it is simple and graphic highlighted with bright colours.

Imagery

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Signage - External - Monolith, Wall Mounted

Clear space around the logo needs to be in accordance to the specification on page 18 of this document.

The large exterior monolith provides the main corporate identification.External signage should appear on a slightly curved, free standing brushed aluminium background (or similar look). The ALS logo is shown. The ALS Divisions if required appear in Aurora, centred. All text should be set at a size that is in proportion to the overall sign.

If the street address is required this appears centred below the division / brand names all in capital letters.

All logos are to be reproduced as stated in this Style Guide.

Divisional logos are to be reproduced in the ALS corporate blue PMS 2955 on all signage and not in the divisional colours.

PLEaSE notE: Division should be used on all signage if only referring to one specific business division. Where several business divisions are listed, the word Division does not need to appear.

MonolithSignage to be constructed from Modulex Pacific

ExtErior: Panel colour: Silver (Mx-15). Vinyl graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955. Height 2880mm x Width 1200mm

External Wall MountedSignage to be constructed from Modulex Pacific

ExtErior: Panel colour: Silver (Mx-15). Vinyl graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955. Dimensions vary depending on content.

0.4LANRETNI4.9 SIGNAGE - EXTERNAL - MONOLITH, WALL MOUNTED

A Campbell Brothers Limited CompanyNOVEMBER 2009

The large exterior monolith provides the main

corporate identification.

External signage should appear on a slightly

curved, free standing brushed aluminium

background (or similar look). The ALS

Laboratory Group logo is shown. The ALS

Divisions if required appear in Arial Bold upper

and lower case, centred.

All text should be set at a size that is in

proportion to the overall sign.

If the street address is required this appears

centred below the division / brand names all in

capital letters.

MONOLITH

Signage to be constructed from Modulex Pacific

Exterior:

Panel colour: Silver (MX-15).

Vinyl graphics and text to match corporate

colours Yellow PMS 122, Blue PMS 2955.

Height 2880mm x Width 1200mm

EXTERNAL WALL MOUNTED


Exterior:




Dimensions vary depending on content.

EXTERNAL SIGNAGE - MONOLITH SIGN

HORIZONTAL SIGNAGE EXAMPLE

32 SHAND STREET

1200

52mm Icon

1200

1200

360

120

65mm cap, Dax Bold

Minerals

Environmental

Tribology

0.4LANRETNI4.9 SIGNAGE - EXTERNAL - MONOLITH, WALL MOUNTED


The large exterior monolith provides the main

corporate identification.

External signage should appear on a slightly

curved, free standing brushed aluminium

background (or similar look). The ALS

Laboratory Group logo is shown. The ALS

Divisions if required appear in Arial Bold upper

and lower case, centred.

All text should be set at a size that is in

proportion to the overall sign.

If the street address is required this appears

centred below the division / brand names all in

capital letters.

MONOLITH


Exterior:





EXTERNAL WALL MOUNTED


Exterior:




Dimensions vary depending on content.

EXTERNAL SIGNAGE - MONOLITH SIGN

HORIZONTAL SIGNAGE EXAMPLE

32 SHAND STREET

1200

52mm Icon

1200

1200

360

120

65mm cap, Dax Bold

Minerals

Environmental

Tribology

MAIN LOGO

56 57

Signage - External - Monolith, Wall Mounted

External post and panel signs are used to direct pedestrians and traffic around site.

Post And PanelThere are two versions for Post and Panel signs - small text and large text.

Signage to be constructed from Modulex Pacific Exterior: Panel colour: Silver (Mx-15). Vinyl graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955. Height 600mm x Width 600mm

Parking Small external parking signs are to be used to identify visitor and staff parking where appropriate. Signage to be constructed from Modulex Pacific Exterior:

Panel colour: Silver (Mx-15). Vinyl graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955. Height 300mm x Width 300mm

External post and panel signs are used to direct

pedestrians and traffic around site.

POST AND PANEL

There are two versions for Post and Panel

signs - small text and large text.


Exterior:





PARKING

Small external parking signs are to be used to

identify visitor and staff parking where

appropriate. Signage to be constructed from

Modulex Pacific Exterior:





POST AND PANEL SIGN - SMALL TEXT

All visitors must reportto reception

Store

Sample Receipt

2Visitor Parking

POST AND PANEL SIGN - LARGE TEXT

30mm cap, Dax Bold

600

600

37

62

Administration

Sample Reception

23mm cap,DaxRegular

146mm cap,Dax Bold

300

300

45

200

600

64

56

44

51

64

51

62

64

PARKING SIGN

43mm cap, Dax Bold

600

600

65

87

78

96

87

89

0.4LANRETNI4.10 SIGNAGE - EXTERNAL - POST AND PANEL




POST AND PANEL




Exterior:





PARKING











Store

Sample Receipt

2Visitor Parking


30mm cap, Dax Bold

600

600

37

62

Administration

Sample Reception

23mm cap,DaxRegular

146mm cap,Dax Bold

300

300

45

200

600

64

56

44

51

64

51

62

64

PARKING SIGN

43mm cap, Dax Bold

600

600

65

87

78

96

87

89





POST AND PANEL




Exterior:





PARKING











Store

Sample Receipt

2Visitor Parking


30mm cap, Dax Bold

600

600

37

62

Administration

Sample Reception

23mm cap,DaxRegular

146mm cap,Dax Bold

300

300

45

200

600

64

56

44

51

64

51

62

64

PARKING SIGN

43mm cap, Dax Bold

600

600

65

87

78

96

87

89



MAIN LOGO

58 59

Signage - Internal - Paperflex

0.4LANRETNI4.11 SIGNAGE - INTERNAL - PAPERFLEX


PAPERFLEX

Interior Paperflex panels are to be used when

changes in staff or room usage require the easy

or frequent updating of signage. Modulex paper

is to be used and graphics are to be printed

in-house. There are two recommended sizes

that can be used - Small Paperflex sign is

157mm wide x 60mm high, Large Paperflex

sign is 157mm wide x 157mm high (shown left).

Printed graphics and text to match

corporate colours Yellow PMS 122, Blue

PMS 2955.

SMALL PAPERFLEX SIGN

George BrownManaging Director

InorganicLaboratory

1. Ore Testing

2. Sample Testing

LARGE PAPERFLEX SIGN

12mm cap, Dax Bold

6mm cap, Dax Regular

157

60

29

12

24

157

24

12mm cap, Dax Bold

6mm cap, Dax Regular

157

29

13

38

21

PaperflexInterior Paperflex panels are to be used when changes in staff or room usage require the easy or frequent updating of signage.

Modulex paper is to be used and graphics are to be printed in-house. There are two recommended sizes that can be used - Small Paperflex sign is 157mm wide x 60mm high, Large Paperflex sign is 157mm wide x 157mm high (shown left).

Printed graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955.

MAIN LOGO

60 61

Signage - Internal - Suspended, Wall Mounted, Blade 0.4LANRETNI4.12 SIGNAGE - INTERNAL - SUSPENDED, WALL MOUNTED, BLADE


VINYL AND PANEL COLOURS

Vinyl graphics and text colours have been

specified in accordance with 3M and Calon

colour numbers. These are:

ALS Dark Blue

3M 7725-197 Light Navy

Calon 358 Midnight Blue

ALS Medium Blue

3M (no equivalent)

Caslon 434 Medium Blue

ALS Yellow

3M 7725-197 Bright Yellow

Calon 375 Primrose

Panel colours are specified according to the

modulex range. The main colours are:

MX-15 Metallic Silver

MX-26 Yellow

MX-72 Blue

For external post and panel signage, all posts will

be coloured MX-16 (Light Bronze) by default.

Suspended and wall mounted Pacific Interior

signs are to be used to provide wayfinding

information for visitors and staff.

SUSPENDED

For panels containing standard wayfinding

information:

Panel colour: MX-72


colour Yellow PMS 122.

For panels containing wayfinding information

for amenities / special areas:

Panel colour: MX-26


colour Blue PMS 2955.

WALL MOUNTED

Specifications as for suspended signage shown

above, but wall mounted.

BLADE

Projecting Pacific Interior signage is to be used

primarily for identification of amenities and first

aid rooms.

Panel colour: MX-26



SUSPENDED INTERIOR SIGN

WALL MOUNTED INTERIOR SIGN

93

To be suspended from ceilingHeight of sign determined by number of entries/slats

63

83 38Varies

38mm cap, Dax Bold

58mm high arrow

51mm high pictograms

60

Pictograms andarrows to becentred verticallyon slat.

9363

83 38Varies

38mm cap, Dax Bold

58mm high arrow


60


To be wall mounted

To be attached to wall

20 20110

150

150

BLADE

Inorganics Laboratory

Gems Laboratory

Emergency Shower


Gems Laboratory

Emergency Shower

0.4LANRETNI4.12 SIGNAGE - INTERNAL - SUSPENDED, WALL MOUNTED, BLADE


VINYL AND PANEL COLOURS

Vinyl graphics and text colours have been

specified in accordance with 3M and Calon

colour numbers. These are:

ALS Dark Blue

3M 7725-197 Light Navy

Calon 358 Midnight Blue

ALS Medium Blue

3M (no equivalent)

Caslon 434 Medium Blue

ALS Yellow

3M 7725-197 Bright Yellow

Calon 375 Primrose

Panel colours are specified according to the

modulex range. The main colours are:

MX-15 Metallic Silver

MX-26 Yellow

MX-72 Blue

For external post and panel signage, all posts will

be coloured MX-16 (Light Bronze) by default.

Suspended and wall mounted Pacific Interior

signs are to be used to provide wayfinding

information for visitors and staff.

SUSPENDED

For panels containing standard wayfinding

information:

Panel colour: MX-72


colour Yellow PMS 122.

For panels containing wayfinding information

for amenities / special areas:

Panel colour: MX-26



WALL MOUNTED

Specifications as for suspended signage shown

above, but wall mounted.

BLADE

Projecting Pacific Interior signage is to be used

primarily for identification of amenities and first

aid rooms.

Panel colour: MX-26



SUSPENDED INTERIOR SIGN

WALL MOUNTED INTERIOR SIGN

93

To be suspended from ceilingHeight of sign determined by number of entries/slats

63

83 38Varies

38mm cap, Dax Bold

58mm high arrow


60


9363

83 38Varies

38mm cap, Dax Bold

58mm high arrow


60


To be wall mounted

To be attached to wall

20 20110

150

150

BLADE


Gems Laboratory

Emergency Shower


Gems Laboratory

Emergency Shower

Vinyl graphics and text colours have been specified in accordance with 3M and Calon colour numbers. These are:

aLS dark BLUE 3M 7725-197 Light navy Calon 358 Midnight Blue

aLS Light BLUE 3M (no equivalent) Caslon 434 Medium Blue

aLS yELLow 3M 7725-197 Bright Yellow Calon 375 Primrose

Panel colours are specified according to the modulex range. The main colours are: Mx-15 Metallic Silver Mx-26 Yellow Mx-72 Blue

For external post and panel signage, all posts will be coloured Mx-16 (Light Bronze) by default. Suspended and wall mounted Pacific Interior signs are to be used to provide wayfinding information for visitors and staff.

Vinyl And Panel Colours SuspendedFor panels containing standard wayfinding information: Panel colour: Mx-72 Vinyl graphics and text to match corporate colour Yellow PMS 122.

For panels containing wayfinding information for amenities / special areas: Panel colour: Mx-26 Vinyl graphics and text to match corporate colour Blue PMS 2955.

Wall MountedSpecifications as for suspended signage shown above, but wall mounted.

BladeProjecting Pacific Interior signage is to be used primarily for identification of amenities and first aid rooms. Panel colour: Mx-26 Vinyl graphics and text to match corporate colour Blue PMS 2955.

MAIN LOGO

62 63

Signage refers to the use of the ALS logo on vehicles, banners and signs. The ALS logo should appear on all signage according to the logo standards.

All operational vehicles will display the standard ALS vehicle signage. Exceptions are privately plated vehicles. Vehicles will have the ALS logo, divisional names are optional. Divisional logos are to be reproduced in the ALS corporate blue PMS 2955 and not in the divisional colours.

SEdan Right and left side panel

SizE Maximum height 300mm x width to scale

SPEcificationS

Vehicle Signage

hEavy vEhicLE Right and left side panel


SPEcificationS

EnvironmentalRIGHT SOLUTIONS RIGHT PARTNER

EnvironmentalRIGHT SOLUTIONS RIGHT PARTNER

MAIN LOGO

64 65

ECO-8

When placing the ALS logo on any uniform the whole logo (full lock-up) must be used in the correct colours as stated on page 6. PMS colours should be used or one colour only (black or white).

mining vEhicLE Right and left side above the wheel arch


SPEcificationS

Vehicle Signage Uniforms

EmbroideringThe Symbol is to appear in full colour reproduction as close to the Style Guide PMS colours as possible. Where full colour reproduction is not possible the Symbol is to be embroidered in reverse Black, White, Blue or a Tone on Tone style that matches the colour garment as per the Style Guide. no Halo stitching is to appear on Symbol.

As a guide, the embroidered logo should be no smaller than 40mm and should be in proportion to the item in which it is applied.

MAIN LOGO

MAIN LOGO

MAIN LOGO

66 67

ALS Global Operations

MAIN LOGO

68 69

General Terms - States & Provinces General Terms - Abbreviations, Capitals, Monetary Units

ACT Australian Capital TerritorynSW new South WalesnT northern TerritoryQLD Queensland

SA South AustraliaTAS TasmaniaVIC VictoriaWA Western Australia

dayS, monthS and timESSun Mon Tues Wed Thurs Fri SatJan Feb Mar Apr May Jun Jul Aug Sep Oct nov Decam pm

othEr common aBBrEviationSeg - for exampleetc - and so forthie - that is

Headings should always be written in upper case Use lower case when describing a geographical area eg: central Queensland

ARS Argentina, PesosAUD Australia, DollarsBOB Bolivia, BolivianosBRL Brazil, RealCAD Canada, DollarsxOF CFA BCEAO, FrancsCLP Chile, PesosCOP Colombia, PesosCnY RMB (China Yuan Renminbi)CzK Czech Republic, KorunaDKK Denmark, KronerEUR Europe, EuroFJD Fiji, DollarGHC Ghana, CedisGnF Guinea, FrancHKD Hong Kong, DollarsIDR Indonesia, RupiahsMYR Malaysia, Ringgits

Mxn Mexico, PesosnzD new zealand, DollarsnOK norway, KronerPGK Papua new Guinea, KinaPEn Peru, nuevos SolesPLn Polish, zlotyROn Romania, new LeiRUB Russian, RoubleSAR Saudi Arabian, RiyalzAR South Africa, RandSEK Sweden, KronorSGD Singapore, DollarsTHB Thailand, BahtTRY Turkey, LiraTWD Taiwan, new DollarsUSD United States of America, DollarsxPF Central Pacific Franc

AB AlbertaBC British ColumbiaMB ManitobanB new BrunswicknF newfoundlandnT northwest TerritoriesnS nova Scotia

nU nunavutOn OntarioPE Prince Edward IslandQC QuebecSK SaskatchewanYT Yukon

AL AlabamaAK AlaskaAS American SamoaAz ArizonaAR ArkansasCA CaliforniaCO ColoradoCT ConnecticutDE DelawareDC District of ColumbiaFL FloridaFM Federated States of MicronesiaGA GeorgiaGU GuamHI HawaiiID IdahoIL IllinoisIn IndianaIA IowaKS Kansas

KY KentuckyLA LouisianaME MaineMH Marshall IslandsMD MarylandMA MassachusettsMI MichiganMn MinnesotaMS MississippiMO MissouriMT MontanaMP northern Mariana IslandsnE nebraskanV nevadanH new HampshirenJ new JerseynM new MexiconY new YorknC north CarolinanD north Dakota

OH OhioOK OklahomaOR OregonPA PennsylvaniaPR Puerto RicoPW PaluaRI Rhode IslandSC South CarolinaSD South DakotaTn TennesseeTx TexasUT UtahVT VermontVI Virgin IslandsVA VirginiaWA WashingtonWV West VirginiaWI WisconsinWY Wyoming

Australia Abbreviations

Capitals

Monetary Units

Canadian Provinces

USA States

MAIN LOGO

70 71

General Terms - Miscellaneous

numbers from one to ten should be written in full. eg: eight

In text, numbers over ten should be written as figures. eg: 22

numbers (over or under ten) that accompany a unit of measurement should always be written as figures. eg: 9%, 16 years, 26 km

For street numbers in addresses, the figures should always be shown in full. eg: 156-159 Rockhampton Street

numbers that open a sentence should be written in words. eg: Four hundred people sat...

For numbers in tables, insert a comma between each group of three digits above 999. eg: 1,000 10,000 100,000

Leave a space after the first four digits of telephone and facsimile numbers. eg: 3228 8222

Include international dialling symbol before country code and include area codes before telephone and facsimile numbers. eg: +61 7 3228 8222, +1 604 984 0221

When writing dates, the day should be followed by the month, followed by the year. eg: 12 October 2007, 12 Oct 07

Always write time in figures using a colon to separate hours from minutes. Leave a space before am or pm. eg: 9:15 am

Use Ms if you do not know a womans marital status.

Use Sir / Madam if you do not know the gender of the recipient of the correspondence.

Thousands should be written with a small k after the number with no space left between. eg: $25k not $25 000

Millions should be written to one decimal point - use either the symbol m (leave no space after the figure). eg: $6.5m or for the word million, leave one space after the figure. eg: $2 million

When referring to two or more currencies in one document always use the full monetary units abbreviations. eg: AUD not A$

Leave a space between the monetary abbreviation and the figure. eg: AUD 4,500 not AUD4,500

Write the word percent when writing in general commentary. eg: 25 percent

Percentages should be shown to one or two decimal points only. eg: 35.6%, 1.25%

When decimal numbers are less than one, place a zero before the decimal point. eg: 0.25%

numbers Telephone and Facsimile numbers

Date

Time

non Sexist Language

Currency

Percentages (not applicable for analytical reports)

MAIN LOGO

72 73

gLoBaL corPoratE hEad officE Level 2, 299 Coronation Drive Milton, QLD 4064 Australia Phone: +61 7 3367 7900 Fax: +61 73367 8456

aSia rEgionaL hEad officE 14 Little Road #07-01 & #08-01 Tropical Industrial Buidling Singapore 536987 Phone: +65 6283 9268 Fax: +65 6283 9689

USa rEgionaL hEad officE Suite 210, 10450 Stancliff Road Houston Tx 77099 USA Phone: +1 281 530 5656 Fax: +1 281 530 58870721

north amErica rEgionaL hEad officE 212 Brooksbank Avenue north Vancouver BC V7J 2C1 Canada Phone: +1 604 984 0221 Fax: +1 604 987 0275

SoUth amErica rEgionaL hEad officE Calle 1 Lt-1A Mz D, Esq. Con Calle A Urb. Industrial Bocanegra Callao 1, Lima Peru Phone: +51 1574 5700 Fax: +51 1574 0721

africa rEgionaL hEad officE 3 Friesland Drive Long Meadow Business Park South Edenvale 1609, Gauteng South Africa Phone: +27 11 608 0555 Fax: + 27 11 608 3163

EUroPE rEgionaL hEad officE na Harfe 9/336 190 00 Prague 9 Czech Republic Phone: +420 284 081 645 Fax: + 420 284 081 635

aLS gLoBaL oPErationS

www.alsglobal.com

Date post:	26-Sep-2015
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