STYLE | GUIDE

(Flag) 8 mm

8 mm

Half the “Flag”

4 mm

4 mm

56 mm 35 mm

8 mm

8 mm

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These guidelines give you the information you need to understand the LEGOLAND® brand and how LEGOLAND identity should be used.

All materials must be approved by the LEGOLAND Florida Creative Services Department.

Please contact: jill.swidler@LEGOLAND.com +1 863 318 5348

Logo…

LEGOLAND FLORIDA The LEGOLAND® logo should appear with the Park location underneath in corporate red (or white on the reverse logo.) Only place the LEGOLAND logo on a single color background and NEVER ON A RED BACKGROUND.

HOw tO usE tHE LOGOsThe minimum size of the LEGOLAND portion of the logo in print is 56mm wide, and the LEGO® portion of the logo 8 x 8mm. The sun icon may be removed from the logo if additional space is needed for the required minimum size. If you need to produce the LEGOLAND logo smaller please contact your LEGOLAND representative for approval to use an alternate logo.

The LEGO logo as part of the LEGOLAND logo must be at least 10mm when used in screen print on Textiles, 12 mm when used on embroidery and 10 mm when made as a woven textile label.

Whenever the LEGOLAND logo needs to be displayed in a very small size, use the LEGOLAND word mark with the trademark symbol instead: LEGOLAND® Florida.

BORDER pROtEctIONThe borderline protection around the whole logo is at least 1/2 of the LEGO logo’s size to the edge of a page and clear of a busy background.

Border protection is determined by HALF the “Flag” size

ALtERNAtE LOGO: 8MM FLAG / LOGO sMALLER

8 mm

8 mm

8 mmBORDER PROTECTION

8 mmBORDER PROTECTION

ALTERNATE LOGO: 8MM FLAG / LOGO SMALLER

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ExAMpLEs OF cORREct usAGE ON cOLOR BAckGROuNDs

ExAMpLEs OF INcORREct usAGE

The LEGOLAND logo should never be stretched or distorted.

The LEGOLAND® logo should never be placed on a red background.

The LEGOLAND logo should never be placed on a busy background or obstructed.

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Legal…

tHE LEGAL LINEThe following trademark and copyright lines are to be used in connection with LEGO® and LEGOLAND® on all materials.

tHE FOLLOwING sHOuLD BE usED wHEN usING tHE LEGOLAND LOGO IN cO-pROMOtIONs. ® The LEGOLAND trademark is a property of the LEGO Group and is used here with special permission.

LEGOLAND*LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure and LEGOLAND are trademarks of the LEGO Group. ©2011 The LEGO Group. LEGOLAND IS A PART OF THE MERLIN ENTERTAINMENTS GROUP.

NOtIcE:The text “Minifigure” should be removed if no minifigure is used in the art.

Word Mark…

YOu sHOuLD• Write LEGO, LEGOLAND in capital letters

• Use the superscript ® after the LEGO and LEGOLAND word marks in all headlines and the first time they appear in the body text on a page.

cORREct: LEGOLAND® Florida

• Include the trademark and copyright lines in ALL materials

• Follow the LEGO word mark with a descriptive noun in copy

YOu sHOuLD NOt• Combine the word mark and other words by using a

hyphen

INcORREct: LEGOLAND-Florida

cORREct: LEGOLAND® Florida

• Divide the word mark at the end of a line INcORREct: LEGOLAND®

Florida cORREct: LEGOLAND® Florida

• Use the word mark in the possessive case or in the plural INcORREct: LEGO’s

cORREct: LEGO® Bricks

INcORREct: LEGOLAND’s

cORREct: LEGOLAND® Florida’s

• Use the LEGO or LEGOLAND word mark as a noun. Always follow it with a descriptive noun

INcORREct: LEGOLAND heroes.

cORREct: At LEGOLAND, kids are the heroes.

• Insert the logo into headlines or body text

INcORREct: Buy your tickets here!

cORREct: Buy your LEGOLAND® Florida tickets here!

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Color…

tHE OFFIcIAL cOLORs OF tHE LEGOLAND® LOGO

pantone Yellow 109 cCMYK: C0 M15 Y100 K0

pantone Red 485 cCMYK: C0 M100 Y100 K0

pantone Yellow 012 cCMYK: C0 M0 Y100 K0

pantone 100% BlackCMYK: C0 M0 Y0 K100

pantone whiteCMYK: C0 M0 Y0 K0

LEGO® BRIck cOLORs

pantone Yellow 109 cCMYK: C0 M15 Y100 K0

pantone Green 347 cCMYK: C100 M0 Y100 K0

pantone Blue 300 cCMYK: C100 M47 Y0 K0

pantone Red 485 cCMYK: C0 M100 Y100 K0

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Type…

tHE OFFIcIAL LEGOLAND® FLORIDA tYpEFAcEThe minimum type size should not be smaller than 6pt. If the approved Chalet typefaces are not available for use, the Verdana typeface may be substituted under certain circumstances and must be approved prior to use.

DEsIGNER AND GENERAL OFFIcE usEDesigners: Chalet 60, 80 and Comprime used on LEGO communications internally and externally.

General office use: Chalet 60 is to be used on headlines, in body text and for other general purposes.

special use: Chalet 70, 80 and Comprime and may only be used on headlines and for calling attention to important information. These fonts may not be used in body text because they are difficult to read.

special use: Chalet Italics may only be used as illustration text, on headlines and for calling attention to important information. These fonts may not be used as larger pieces of body text because they are difficult to read.

wEB usEGeneral use: Verdana is the default dynamic web typeface for body text.

special use: Chalet 60 and 80 are for limited use on web-based graphics (non-dynamic text) only.

Website…

LEGOLAND FLORIDAThe LEGOLAND web address should appear as shown with LEGOLAND in all capital letters.

Example:LEGOLAND.com