Any copyrighted images that are not owned by this company are for inspirational purposes only and therefore may not be reproduced or used for any other purpose.
T R E N D 2 0 1 5 / 2 0 1 6
T. O . C .ATHLEISURE EVOLVESDoes athleisure look the same for everyone?
HYBRID & TRANSITIONALLearn what it means today.
PATTERNYou guessed it. Camo.
GRAPHICS TODAYStyles and placements to note.
COLOR - IT’S NOT WHAT BUT HOWWhat not to miss & the new ways to wear color.
01
02
03
04
05
T R E N D 2 0 1 5 / 2 0 1 6
ATHLEISURE EVOLVEST R E N D 2 0 1 5 / 2 0 1 6 01
EX P LA I N OUR “SPORTING LUXURY” TREND CONTINUES
IT’S METEORIC RISE AND SPLITS INTO MICRO-TRENDS
# F I T S P O
“TO
& F
RO
M”
H E A LT H G O T H
DAVID BARTON GYM
WANDERLUST LA 2015
RAG & BONE A/W 15
IT’S ALL ABOUT LAYERING
this soft, super comfy blazer is an important item for work and play
01 ATHLEISURE EVOLVESW H AT S H O U L D I K N O W ? “Americans can’t stop buying yoga-wear and sweatpants. According to the research firm NPD Group, US con-sumers spent $2 billion more on clothes, shoes, and ac-cessories in 2014 than they did the previous year, and women’s activewear drove that growth.” Marc Bain February 27, 2015 for QUARTZ
YOGA
LEGGINGS
FOR
ALL DAY
WEAR
love thelook or hate it
these arehere to
stay
“ T O & F R O M ”T R E N D 2 0 1 5 / 2 0 1 6
RACERBACK TANKS
- variety is driving design when it comes to sports bra and sport tank styles
- there is a huge emphais on straps and how an RXWƓW�ORRNV�FRPLQJ�
and going
OVERSIZED
TOPS
BALANCE
OUT SLIM
LEGGINGS
with everyone wearing yoga leggings, an
oversized top or layering
piece balances out the look and
provides some additional
coverage
614COLUMBUS.COM
PC099LSP
L298
DM420
DM455
LOOKS
MINERALIZEDMONOCHROME
- pattern to watch
- dress upor down
PUMA ON ASOS.COM
CHARLOTTE RUSSE PAC SUN FOREVER 21 LST307 AMERICAN EAGLEOUTFITTERS
ASOS DT264
VARSITY RULESembrace ringer tees and tanks, sport tipping, baseball jackets, lettermans
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VARSITY
VARSITY LIVES ON - NO SIGN OF STOPPING!
MADEWELL
STYLE IT RIGHT
WITH KEYITEMS
baseball jktnarrow pant
trainers
PAY ATTENTION
TO COLOR
- beetroot- rich persimmon
- dark navy
FOREVER 21 UNIS
LACOSTE TRES-BIEN.COM URBAN OUTFITTERS, UK ZARA ZARA 746101 OG122
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POLOS
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SPORT STYLING GETS SOPHISTICATED��SRORV�DUH�EHFRPLQJ�D�ŏZDQW�WR�ZHDUŐ�YV��D�ŏKDYH�WR�ZHDUŐ�LWHP
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# F I T S PO
01 ATHLEISURE EVOLVEST H E B U Z Z “The gym is the new placeto be seen. It’s the new nightout. Forget clubs, people want to know what cool classyou went to, what gym you go to, the juices you drinkand the different types of nut milks you make. Today,where you train and what youeat matters more than everas hipster culture becomes cleaner and greener.” Carys Williams / 06.02.15 WORTH GLOBAL STYLE NETWORK
T R E N D 2 0 1 5 / 2 0 1 6
LOOKS
LES MILLS X REEBOK IMMERSIVE FITNESS
WANDERLUST ATLANTA
BE ESSENCE
W E A LT H N E S SF I T C A T I O N
C L E A N S E C O N C I E R G ES W E A T W O R K I N G
# F I T S PO
01 ATHLEISURE EVOLVEST H E B U Z Z “The gym is the new placeto be seen. It’s the new nightout. Forget clubs, people want to know what cool classyou went to, what gym you go to, the juices you drinkand the different types of nut milks you make. Today,where you train and what youeat matters more than everas hipster culture becomes cleaner and greener.” Carys Williams / 06.02.15 WORTH GLOBAL STYLE NETWORK
T R E N D 2 0 1 5 / 2 0 1 6
FITSPO
SHORT FOR FITSPORATION OR FIT-INSPIRATIOND E F I N E I M A G E S A N D
I N S P I R AT I O N A L M E S S A G E SE N C O U R A G I N G W O M E N T O B E
S T R O N G , A C T I V E A N D F I T
LOOKS
PINK IS
FIERCE!
berry, purple, fuchsia, pinkare all top colors in
the athletic apparel market
for women
LST850
STYLE STALKER
Since working outis now even beingincorporated intothe middle of thework day, a fullwardrobe of tran-sitional clothing is a requirement,not a frill for thisnew group of FITSTERS.
DT262 DT218
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H E A LT H G O T H01 ATHLEISURE EVOLVESDE F I N E “A natural evolution of the street trend, healthgoth combines futuristicmonochrome sports-wear and an obsession with clean living. Havingstarted life as a niche facebook fansite, #HEALTHGOTH is rapidly evolving frominternet subculture tomainstream trend.” Alex Macdonald / 01.08.15 WORTH GLOBAL STYLE NETWORK
T R E N D 2 0 1 5 / 2 0 1 6
DARK NAVY & BLACKlook for these as a new colorcombination and watch fordark navy as a stand-alone
color in high demand
ACCESSORIESemphasis on sleek design
driven by ultimateKHDOWK�DQG�ƓWQHVV�JRDOV
EXTREME SPORTStechnical closuresDQG�H[FHOOHQW�ƓW�
matter to extreme competitors
STEALTH GOTHmonochrome dressing is key
silhouettes often skim the body
MULTI-FUNCTIONevery garment is expected
to function in multiplesettings and environments
J335
OE750
MAISON MARTIN MARGIELA
KEVIN LACELIN F/W 2014
RUSSELL WESTBROOK FOR BARNEY’S
HEALTH GOTH FACEBOOK.COM
LOOKS
746102
H E A LT H G O T HT R E N D 2 0 1 5 / 2 0 1 6
TEXTURE BALANCES
SIMPLE STYLING
with designs leaningtoward sculptural shapes,
devoid of extraneous stitchingor style details, fabrics can
become the star featureof many garments
ST860F232
L231
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ANA IVANOVIC in Y-3 at French Open 2015
LLEYTON HEWITT at Australian Open 2015
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UNDER THE
RADAR
smooth surfaces take on subtle details such as
with embossed patterns
ƓQH�OLQHV�VFXOSW
the body by providinga frame
TEXTURE
01 ATHLEISURE EVOLVESDE F I N E “A natural evolution of the street trend, healthgoth combines futuristicmonochrome sports-wear and an obsession with clean living. Havingstarted life as a niche facebook fansite, #HEALTHGOTH is rapidly evolving frominternet subculture tomainstream trend.” Alex Macdonald / 01.08.15 WORTH GLOBAL STYLE NETWORK
FABIO FOGNINI in Y-3 at French Open 2015
HYBRID & TRANSITIONALT R E N D 2 0 1 5 / 2 0 1 6 02
EX P LA I N INTEGRATED COLORS, FABRICS AND CONSIDERED STYLING THAT TRANSITIONS FROM GYM TO STREET OR SLOPE TO CITY
OUTLIER
F232
GREY
HTHR
Fjallraven
BR I DGES gym to office to gym to street to slope to city
waterproofpants
T R E N D 2 0 1 5 / 2 0 1 6
URBAN
COLORS
transitionalouterwear
is now offered in colors
suited morefor the street RU�RIƓFH�than for
the slopes
J302
SRUCE
GREEN
ALL-CONDITION
JACKET
the demand on the market is to provide this outer layer that stands up to varying weather
conditions - eliminating the need for multiple
items
J331
TRUE
NAVY
PT333
BLACKgthegent.com
NARROW
LEGS
watch for pant legs tostay narrowfor a while
herringbonefabric
3-in-1 jacket
plushsweaterfleece
“The three-in-one jacket is key for the new season, ....”“The outer is con-structed from a per-formance heritage woven, while the detachable liner is made from new-season insulation solutions that reduce bulk and create a slimmer line.”Veronica Hendry / 02.18.15 / WGSN
KEY ITEM
3-in-1 JKT
HYBRID HARDSHELL
(combining hardshell with softshell)
02 HYBRID & TRANSITIONALW H AT S H O U L D I K N O W ? “Traditional timelines are lessrelevant as the middle groundbetween extremes is bridged.The new generation of transitional products, textilesand treatments bring weatherprotection to the most casualor lightweight of styles.”“...the line between fashionand function is bridged by performance apparel witha casual look and handle”Veronica Hendry, Senior Active Editor02.18.15WORTH GLOBAL STYLE NETWORK
OE750 BLACKTOP
ARCTERYX
TRANSITIONAL
BR I DGES gym to office to gym to street to slope to cityT R E N D 2 0 1 5 / 2 0 1 6
ZARA UNIFORMEXPERIMENT
PRADAFRED PERRY
ST291GRAPHITE
GREY
HYBRIDSTYLE/FUNCTIONM-1 Bomber jkt+suit coat or denim
jkt mixes
SHACKET(shirt + jacket)
stylish pump +rain boot
NIKE
water repellent+
moisture wickingfleece
water repellentshirt
OUTLIER
Z.A.K.
retro-reflectives =not visible in day but shines in
direct light at night
NO MIDDLE LAYER“Weatherproof coatings and fabrics do away with the need for a middle
layer. Driven by demand for free movement and enhanced performance through weight
reduction, single layers adapt to do theMRE�RI�WZR��.QLWWHG�ŴHHFH��WKH�WUDGLWLRQDO�
mid-layer, has evolved into weatherproof ŌWHFK�ŴHHFHō�DEOH�WR�SURWHFW�IURP�ZLQG�DQG�
rain, negating the need for a hard-shell outer jacket.”
No Middle – Bridging Timelines01.21.15, WGSN
HYBRID
02 HYBRID & TRANSITIONALW H AT S H O U L D I K N O W ? “Traditional timelines are lessrelevant as the middle groundbetween extremes is bridged.The new generation of transitional products, textilesand treatments bring weatherprotection to the most casualor lightweight of styles.”“...the line between fashionand function is bridged by performance apparel witha casual look and handle”Veronica Hendry, Senior Active Editor02.18.15WORTH GLOBAL STYLE NETWORK
T R E N D 2 0 1 5 / 2 0 1 6 03
PATTERNYou guessed it. Camo.
“DC's disruptive winter camo UHŴHFWV�D�WUHQG�LQ�KXQWLQJ�apparel towards military HQJLQHHUHG�FDPRXŴDJH�WHFKQRORJ\�Ő6,$�6QRZ�6KRZ�$�:���������������:*61
CAMO CONVERTED / EVOLVED CAMO
RECOGNIZABLE CAMOROSSIGNOL
AIRBLASTER
DC SHOES
BG753CP913
ST370
“DC's disruptive winter camo UHŴHFWV�D�WUHQG�LQ�KXQWLQJ�apparel towards military HQJLQHHUHG�FDPRXŴDJH�WHFKQRORJ\�Ő6,$�6QRZ�6KRZ�$�:���������������:*61
'8&.6�&219(57('72�$�&$02�3$77(51 ',126$856�&219(57('
72�$�&$02�3$77(51
C822REAL TREE WORK BOOT
BURTONPC54C
T R E N D 2 0 1 5 / 2 0 1 6 03
PATTERNYou guessed it. Camo.
FLORAL CAMO
PAINTERLY CAMO
J320BURTON DIESELRVLT - REVOLUTION
$�FRPPHUFLDO�WUHQG�ZLWK�GLYHUVH�IDFHWV��FDPRXŴDJH�LV�LQ�DEXQGDQFH�IRU�$�:��������KRZHYHU�LV�VXEMHFW�WR�D�SDLQWHUO\�UHLQYHQWLRQ��$SSOLHG�
LQ�ERWK�D�FRQVLGHUHG�DQG�QRQFKDODQW�PDQQHU��SDLQW�ODGHQ�EUXVKVWURNHV�KHOS�WR�FUHDWH�GHVLJQV�WKDW�HPHUJH�IURP�D�GLVWDQFH��6RIW�VSRQJH�HIIHFWV�DQG�PRWWOHG�ƓQLVKHV�RIIHU�DOWHUQDWLYH�LQWHUSUHWDWLRQV�WKDW�DUH�SXW�WR�XVH�
DFURVV�RXWHUZHDU�DQG�MHUVH\�UDQJH�EDVLFV��Seasonal Trade Show Round-Up A/W 15/16 – Menswear
Katharine Smith / 04.24.15 WGSN
ŏ$�SHUHQQLDO�SULQW�LQ�VSRUWV�DQG�RXWGRRU��FDPRXŴDJH�LV�JLYHQ�D�ŴRUDO�HGJHG�UHERRW��,PSRUWDQW�IRU�ERWK�PHQV�DQG�ZRPHQV��DQG�WDSSLQJ�LQWR�WKH�LGHD�RI�XQLVH[�VW\OLQJ��ŴRUDO�FDPR�LQWHUSUHWDWLRQV�UDQJH�IURP�JHRPHWULF�GDLVLHV�DQG�DEVWUDFW�ERRPV�WR�PLOLWDU\�WRQHG�IROLDJH�Ő5RXQG�8S�$�:�������Ŋ�$FWLYH&ODUH�9DUJD������������:*61
JULIEN DAVID ISSEY MIYAKE MARKUS LUPFER CHALAYAN
T R E N D 2 0 1 5 / 2 0 1 6 04
GRAPHICS TODAYStyles and placements to note.
SLOGAN GRAPHCS
UNEXPECTED PLACEMENTS
REEBOK H&M SPORT ART DISCO
URADA HAWAIIH&M FU@!#*NG YOUNG! BOOHOO
“Brands continue to look to emotive and
motivational slogan graphics as an update
for core T-shirts, tanks and sweatshirts.
Executed in a pared-back, sans serif typeface,
emphasis is placed on a minimalist, uncluttered
layout that plays with either excessive or non-
existent kerning for greater graphic impact.”Retail Analysis – Active Men Spring 2015
Veronica Hendry / 02.19.15 - WGSN
“Slogans continue to be important, with
a shift away from brash themes towards
pared-back typefaces. This new subtlety
is driven by smaller scales and unexpected
placements. Subject matter no longer aims
to shock or provoke but is more thoughtful,
existential or simple.”
“Applications range from printing and em-
broidery to more design-led self-coloured
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TICKER TAPE TRIMS
“Exposed elastic waistbands
LQVSLUHG�E\�����ōV�ŏŴ\�JLUOŐ�aesthetics are often seen
RQ�ŏƓWVWHUŐ�DQG�ŏKHDOWK�JRWKŐ�trend setters and are used to
express health or self em-
powerment messages.”Vicki Ostrom / 6.28.15
The Style Network 2015/2016
LPC54TTDM420DM455OYSHO.COM LORNAJANE.COMVICTORIA’S SECRETSPORT
BUBBLE GRAPHCS
HAND DRAWN GRAPHCSMr Sneeze x StussyLAZY OAF
VISVIM BY SLAM JAM SOCIALISMSUPREME
LOUISE LOUISE
Inspired by the resurgence of 1990s streetwear,
bold bubble fonts return in awkward, oversized
proportions. Appealing to juniors and young
streetwear brands, these chunky, playful letters
provide an update to slogans and sleeve graphics.
A minimalist black-and-white palette elevates the look,
offering a refreshed and sophisticated feel to this novelty,
cartoon-like trend.Alice Clarkson, Hannah Watkins / 04.29.15 WGSN
T R E N D 2 0 1 5 / 2 0 1 6 04
GRAPHICS TODAYStyles and placements to note.
SCOTCH & SODAVOLCOM BROKEANDBEAUTIFUL.COM
Hand-drawn graphics follow renewed focus
on illustration, particularly line drawings and
pencil renderings. The mood is lighthearted
and honest with no call for perfection. Hand-
scrawled notes and slogans sit alongside
illustrations for centre-front or back place-
ments. This is predominantly an update for
basic graphic T-shirts, particularly white and
ecru, although it can be taken into sweat-
shirting, shirts and summerweight jackets
and coats.%X\HUV�%ULHƓQJ�6�6����Ŋ�0HQVZHDU�&RORXU��3ULQW)UDQFHVFD�0XVWRQ��6DUD�0DJJLRQL������������:*61
SOLIDCOLOR WITH IMPACTFUL POPS OF NEON
REEBOK DT264LST864 MANGO SPORT887L
T R E N D 2 0 1 5 / 2 0 1 6 05
COLOR - IT’S NOT WHAT BUT HOWWhat not to miss & the new ways to wear color.
UNRELEIVED BLOCKS OFSOLID COLORPAIRED WITH BLACK OR NEUTRAL GREYS
SATURATED,VIVID COLORSPAIRED TOGETHER FOR A STRIKING EFFECT
VIVIDCOLORBLOCKS GROUNDEDWITH NEUTRALGREY
WITHOUT WALLS
CHRISTOPHER RAEBURN WGSN IMAGE FROM SXSW 2015J333
IMAGE FROM WGSN MASTERS GOLF 2015IN RALPH LAUREN
IMAGE FROM WGSN MASTERS GOLF 2015IN RALPH LAUREN
LACOSTE
MANGO SPORT
DKNYT
746101
T R E N D 2 0 1 5 / 2 0 1 6 05
COLOR - IT’S NOT WHAT BUT HOWWhat not to miss & the new ways to wear color.
SUNRISEOMBRE USED ON A VARIETYOF PRODUCTS & TRIMS
SIMPLE OMBRE IS
ENJOYING A COME
BACK - ESPECIALLYON ACTIVE
WEAR
NIKE NIKEHE
DM4310 WGSN IMAGE FROM MASTERS GOLF 2015RORY MCILROY IN NIKE
KANYE WEST X ADIDAS
PC147
T R E N D 2 0 1 5 / 2 0 1 6 05
COLOR - IT’S NOT WHAT BUT HOWWhat not to miss & the new ways to wear color.
Any copyrighted images that are not owned by this company are for inspirational purposes only and therefore may not be reproduced or used for any other purpose.
T R E N D 2 0 1 5 / 2 0 1 6
T H E E N D