| October 10, 2012 Page 1
Thomas Heise, October 10, 2012
maxdome
| October 10, 2012 Page 2
maxdome has reached a number of milestones
✔ More than 800,000 active maxdome users in 2012
✔ More than 50,000 premium videos online keep
maxdome the No. 1 in VoD content portfolio
✔ 7 out of 10 newly sold Smart TVs carry maxdome
| October 10, 2012 Page 3
Digital video with strong growth potential – still only 10%
of total Video market in 2015
Digital video market Germany
[Turnover in EURm]
Source: PwC Entertainment and Media Outlook 2012-2016; own estimates
65
103
287
2015e 2012e 2011
CAGR +46%
90% 10%
Total video market Germany:
Stable at ~EUR 2.7bn
| October 10, 2012 Page 4
2012e 2016e
Massive growth potential for maxdome due to strong growth
of Smart TV households
+250%
German SmartTV households¹ and active maxdome users p.a.²
[in million]
10
35
• 8% of Smart TV owners use
maxdome on their TV set
• Only growing in line with
market implies 2.8m active
maxdome households in 2016
maxdome users among German
households
2012e 2016e
2.8 0.8
1German households with at least one hybrid device (TV set, set-top box, bluray player or game console). 2User with at least one download p.a.
Source: GFK; own assumptions
| October 10, 2012 Page 5
maxdome is market leader in the German VoD market
maxdome USPs
Source: GfK Panel Service Germany, 2012; n=652 VoD/ PpV; evaluation period: Jan – Jun; revenues in percent
27%
26% 19%
10%
0.5%
6%
2% 1%
0.5% 8%
other
TVoD
Market Share
2012
• Partnerships with all major OTT
brands
• Conversion from linear TV to non-
linear usage
• Synergies in content purchase
through P7S1
• Unique content portfolio with over
50,000 premium video titles
| October 10, 2012 Page 6
maxdome has a unique content portfolio with more
than 50,000 titles
| October 10, 2012 Page 7
Continuing extension of content portfolio
New feature film & library
deals for top blockbuster
offers
• Disney
• NBC Universal
• StudioCanal
• Telepool
• Constantin
• and many more…
plus: Library extension with more than 1,000 titles from FOX, Disney, Sony, Warner
| October 10, 2012 Page 8
New studio deals for highly attractive TV series secure
maxdome’s leadership in content
TV series are highly
demanded by maxdome
users.
We are constantly extending
the portfolio to create long
term loyalty.
Top-tier TV series
| October 10, 2012 Page 9
maxdome’s longtail content gives it a unique
competitive advantage
| October 10, 2012 Page 10
Contracts with all major OTT partners make maxdome
available on >70% smart TVs and other devices
Source: GFK / own assumptions
Unique positioning
• maxdome available on >70% of sold
smart TVs
• 13m installed Smart TVs by end
of 2013
• Opportunities through
co-branded promotions
| October 10, 2012 Page 11
While others are just starting, maxdome is already into
the second round: Release of Smart TV Version 2.5
Focus on user experience is key to growth
• Roll-out of new user-interface for Smart TVs
• Constant improvements to increase loyalty
• Relaunch of web portal
| October 10, 2012 Page 12
Native apps and mobile portal enable content discovery
and usage on smartphones and tablets
maxdome goes mobile
• Upcoming maxdome apps for iOS
and Android will make…
• …maxdome available on
• 14m smartphones
• 2m tablets
Source: Bitkom
| October 10, 2012 Page 13
maxdome is on its way to creating an exceptional
seamless user experience for a multitude of devices
Creating the maxdome universe
• Availability on 30m devices and
PCs by mid of 2013
• Exceptional user experience
will push digital video usage
| October 10, 2012 Page 14
Key highlights
✔ maxdome is the frontrunner of establishing VoD
across all common entertainment devices
✔ maxdome has the richest content portfolio in the market
and P7S1 background ensures competitive advantage
✔ Massive market growth in the upcoming years creates
huge growth potential for maxdome
| October 10, 2012 Page 15
Disclaimer
This presentation contains "forward looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct.
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