Styletag.com is a members-only destination for a life of style and fashion, where members delight in discovering private sale boutiques that open daily – and stay open only for a short time. We offer Premium & Luxury brands, across fashion, home and lifestyle, at up to 70% off. Every sale undergoes strong curation. We are a community where members are inspired to have a superior lifestyle through an engaging & enriching experience by inducing creativity, excitement & style in their lives.

Our mission is to bring to the world a curated portfolio of aspirational brands that leaves people inspired  and  crave for more endlessly, while at the other end we constantly strive to partner with innovative customers, vendors and associates to create a mutual enduring value.

Ever since our launch, we have seen an overwhelming response from our members and all our success is largely due to unmatched capabilities in end-to-end customer delight through focused merchandising & marketing, innovative technology & production, and failsafe logistics.

Above all, we are a bunch of people who love to indulge in style and shopping – just like our Members. 

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Founded in 1991, by Yashodhara and Sanjay Shroff ‘ffolio’ was the first ever multi designer luxury store in southern India.

The brand has been synonymous with some of the finest couturiers and craftsmen from the sub – continent. Likes of JJ Valaya, Jason Cherian , Anamika Khanna, Rohit Bal, Rohit Khosla, Tarun Tahiliani, Raghvendra Rathore and many more..

The store is driven by the latest trends suited for the most refined and sophisticated tastes of the crème de la crème of the fashion fraternity.

A pioneer in the Indian fashion industry, ffolio over the years has managed to etch out a niche and carve a unique identity for itself in the luxury retail industry and is today a name to reckon with.

ABOUT FFOLIO

STYLETAG is

A ‘members-only’ flash sale e-commerce website, sale typically lasts for 7 days.

India’s first Curated Fashion and Lifestyle Destination – Premium & Luxury Offerings.

A thought leader – Our LookBook allows members to shop the seasonal look and latest trends.

An innovator in the online space in terms of concepts, ideas and technology.

MEET THE TEAMSanjay Shroff: Founder Director

Has 20+ years experience establishing and running successful ventures in retail, fashion, and manufacturing –MBA from Kellogg School of Management.

Yashodhara Shroff: Founder Director

Experienced fashion professional with 20 years of experience in fashion and luxury retail. Credited with being the launch pad for several stalwarts of Indian fashion.

Jitendra Virwani: Co-Founder

Heads Embassy Property Developments Limited, one of India's leading property developers over the last 25 years Embassy has developed 28.5 million sq ft. of commercial, retail and residential spaces in India and overseas.

Vivek S.P: Co- Founder Director and Chief of Operations

10 years of IT experience with 8 years in Nordstrom. Has successfully setup IT operations in offshore(Bangalore) and Near shore(Mexico).

Prashanth: Co- Founder and Chief of Technology - Regularly listed as one of India’s leading technology bloggers (2009/10).

Sounjanya: Co- Founder - Passionate about designing and has a range of awards to her credit. Responsible for user interface.

OUR SUPPORTERS

Dipak C Jain: Dean of INSEAD and former Dean of The Kellogg School of Management at Northwestern University. He serves as an Independent Director on the Board of Reliance Industries Limited. Served as a consultant to Microsoft, Novartis, American Express, Sony, Nissan, Motorola, Eli Lilly & Company, Phillips & Hyatt International.

Haigreve Khaitan: Managing Partner of Khaitan & Co's Mumbai Office and also heads Khaitan & Co's M&A practice.  IFLR 1000 has recommended him as one of the leading lawyers in India.

STYLETAG.COM - KEY FEATURES

Very High Fashion Quotient – Fills the ‘Premium Up-market’ void

Periodic looks/themes curated by the STYLETAG Creative Team available only to members of the site.

Latest fashion news, what's new, editorials, write ups on fashion, art, lifestyle etc in the magazine section Style tips, fashion queries resolved in our Q&A section.

Strong Curation & Selection in Merchandising

Hand-picked pieces from a host of Indian and international brands as well as the country’s finest designers & Brands. All the merchandise undergoes strong curation and quality checks by a team of experts.

A wide range of offerings across many categories such as Clothing, Footwear, Fashion Accessories, Jewelry, Watches, Fragrances, and many more for both men & women.

Of the Customer – By the Customer – For the Customer

‘No Questions Asked’ exchange/return policy within a window of 7 days.

Delivery across 500 cities across the country Innovative packing options.

Free Shipping, Facility of Cash on Delivery for all Orders and every shopper gets personal assistance.

VALUE PROPOSITION

Surplus stock clearance

• Brands typically have surplus stock of 30-60%.

• Surplus stock is sold at discounts of 30-80%

Brand Reinforcement

• Besides surplus stocks we also offer current season’s merchandise at a 5 - 10% discount to the customers.

• A Separate segment, dedicated to the current season’s merchandise, gives the brand a strong platform for brand building, and a strong curation preserves prevents brand dilution.

Unmatched support to the Brand reach the right set of customers

• Reach to thousands of potential buyers, 70% Female, 25-35 yrs, Metros/Tier I cities,

• Extensive levers of Marketing – Paid campaigns (Facebook, Google, Network Ads, Affiliates), Email Marketing, SEO, Social Media Marketing, Referral Marketing, Print Media Campaigns, Alliances & Associations etc

• Our online store front is visually appealing and the website is designed to create a conducive environment for shoppers to buy .

WORKFLOW

TERMS & CONDITIONS

• Mode of Business: Consignment/Sales Or Return

• Commercials: We are working on 2 business models:

– Current season merchandise - will be discounted from 5-10% of the MRP. In this case styletag aims for 30- 40% margins on MRP.

– Past season Merchandise: Such collections will be sold at attractive discounts to the end consumer ranging from about 20% -80% off. In this case styletag aims for 30-35% margins on Discounted MRPs.

– Flat Mark-down system: Stock can be discounted flatly from 50-80%, where styletag has discretion to fix the selling prices on the website.

– CST/Taxes/VAT are to the account of the brand/vendors.

• Timelines – Total 15 - 20 days for blocking the merchandise

– 5-10 days: E-catalog / LookBook shots.

– 5- 7 days: for sale event .

– 3 days : Dispatches of sold merchandise to Styletag.

TERMS & CONDITIONS CONTD..

• Product:

– Samples are required in ‘S’ & ‘M’ sizes.

– We are open to receiving all lines, which may include pieces across price ranges/styles/collections.

– On receipt of the merchandise, we will have all the products professionally shot at our expense (the images will be our property)

– Along with the pieces, we would like to receive a spec sheet consisting of all the product details, which include Style description, style code, color, size, material used, fit etc.

– You would need to dispatch stocks with your delivery challan with our TIN No. 29430607432 to our Warehouse.

• Logistics:

– All freight charges from the Brand to styletag will be to the Brand’s account. This would also include the freight charges for dispatching samples to styletag’s premises for photo shoot.

– We confirm that all of your stocks kept with us will be adequately covered for Insurance under fire and burglary policy

1908 still pictures across the world, one camera, 7 days, 3 people and a lot of hardwork just to tell you that we want more people to like you more and more and more..... t

Styletag Teaser Video

STYLETAG TV

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Lookbook Behind the Scenes Video

1908 still pictures across the world, one camera, 7 days, 3 people and a lot of hardwork just to tell you that we want more people to like you more and more and more.....

What really gets put into making our lookbooks. Watch as the clothes, the hair, the make up, the location all come together and take you to another world.

1908 still pictures across the world, one camera, 7 days, 3 people and a lot of hardwork just to tell you that we want more people to like you more and more and more.....

See Styletag Videos @ http://www.youtube.com/styletagdotcom

THANK YOU