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Sub 2 2_5

Date post: 15-Aug-2015
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14
CHOOSING ATTRACTIVE TARGET MARKETS
Transcript
Page 1: Sub 2 2_5

CHOOSINGATTRACTIVE TARGET MARKETS

Page 2: Sub 2 2_5

MARKET SHOULD

EFFECTIVELY SEGMENTED

Page 3: Sub 2 2_5
Page 4: Sub 2 2_5

EFFICIENT EVALUATION AND SELECTION OF SEGMENT

Page 5: Sub 2 2_5
Page 6: Sub 2 2_5
Page 7: Sub 2 2_5
Page 8: Sub 2 2_5
Page 9: Sub 2 2_5

MULTI – SEGMENT STRATEGY

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Page 11: Sub 2 2_5

SINGLE SEGMENT CONCENTRATION

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Page 13: Sub 2 2_5

INDIVIDUAL MARKETING

Page 14: Sub 2 2_5

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