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Sub 2 2_5

Date post:	15-Aug-2015
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selection of segment

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14

CHOOSING ATTRACTIVE TARGET MARKETS

Transcript

Page 1: Sub 2 2_5

CHOOSINGATTRACTIVE TARGET MARKETS

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MARKET SHOULD

EFFECTIVELY SEGMENTED

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EFFICIENT EVALUATION AND SELECTION OF SEGMENT

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MULTI – SEGMENT STRATEGY

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SINGLE SEGMENT CONCENTRATION

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INDIVIDUAL MARKETING

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