SUBASE Kings Bay MWR Facility/Program “Bundling

Initiatives”

•A strategy which looks to combine/partner two or more things with the intention of creating greater efficiency and effectiveness

•Can be used for programs, facilities, and/or staff/job positions

•Is a customer-focused strategy which looks at delivering what customers want in the most efficient way possible

• Outdoor Adventure Center co-located with Information, Tickets, and Travel and staffs bundled.

•Combined two like facility programs and staffs at prime location to increase foot traffic, save labor expenses, and improve •program delivery while meeting program standards.

• Identified standard of services we wished to provide (only offer ITT services, tickets that our customer base wants)

•Formulated staffing model necessary to deliver to the standard desired

•Developed a plan and gained command approval and buy-in

•Renovated facility and cross-trained staff

•Performed necessary BBA’s and edited job PD’s

• Organization prior to bundling

• Organization after bundling

•Results •Decreased labor expenses by $40K annually through BBA and more flexible/seasonal staff•Increased revenue by $10K annually through improved focus on business management and delivering what the customer asks for•Decreased facility footprint and provided greater coverage with more bodies assigned to one facility

•Lessons•Customers realized little negative impact and many provided positive feedback as more is available at one location•Training staff in new programs is difficult and takes time and in-depth training resources•There are some issues you can’t plan for but that does not mean success cannot be accomplished

• This initiative revolves around utilizing one cross-programmer to satisfy Liberty/Outdoor Recreation/Fitness standards

•Programming for our 18-25 year-old population was identified as an area for improvement and national trends show outdoor recreation and high-adrenaline programming to meetthat need

•Results•By programming for all departments, programs will have better focus with 1 position and there will be $80K in labor savings instead of having the 3 positions.•This person will also assume the role of Navy Adventures Unleashed Coordinator and will focus on delivering extreme, adrenaline-filled adventure and fitness programs for service members ages 18-25

•Lessons• Programming across multiple program areas is hard and team buy-in is crucial•Customers care less about who is delivering and moreabout what and how it is being delivered

•1 Multi-purpose park which will service: Extreme fitness and outdoor programming focused at 18-25 year old population and families, Aquatics, and Special Events

•Bundling of Conference Center and Liberty Center staffing/counter – this will save labor dollars and streamline staffing/facility management

•Utilize NEX contractor to deliver automotive services – decrease labor spending and increase auto services on the installation

• Not cookie cutter solutions• Thought process which must be taken and viewed against unique

installation situations • EX. Kings Bay: rural location, high number of 18-25 y/o patrons, medium

size, direct competition from Jacksonville area, facility locations

• Step 1: Overcome military recreation traditions “we always did it this way”

• Step 2: Brainstorm for ideas that will work at your installation• What facilities struggle, do we have any program duplication, is a

program manager needed for each program or can we “dual-hat” positions

• Step 3: Develop plan and begin implementing• Seek funding for creative ideas, achieve command buy-in, put projects in

strategic plans, perform BBA’s, develop new position descriptions, recruit to fit the need