Submitted by: Group “Papor-vaja”

Organized by:

KATAN SHAREE

Our Product Is-

Group MembersSl no. Name Department University

1. S. M. Riazul Islam Department Of Marketing

Jahangirnagar University

2. M. Alamgir Hossain Department Of Marketing

Jahangirnagar University

3. Sayd Zulker Nine(group leader)

Department Of Marketing

Jahangirnagar University

S. M. Riazul Islam

Where do we come from?

BUILDING BRICKS OF BEAUTIFUL BANGLADESH

GEOGRAPHICAL INDICATION

Geographical indication (GI) refers to goods - natural, agricultural or manufactured - that have a specific geographical origin and possess qualities, reputation or characteristics that are essentially attributable to that origin.

PRODUCT Geographical Area

Tat (handloom) sari Tangail

Kancha Golla (sweets) Nator

Chom Chom (sweets) Porabari

Rosogolla (sweets) Jam tola, Jessore

Katan Mirpur

Tiler Khaza (sweets) Kustia

Hunny Sundorban

Mango Rajshahi

Doi Bogra

Ros-malay(sweets) Matri Vandar, Comilla

GI PRODUCT OF BANGLADESH

The current situation of GIP

We are about to loss 117 GI product.

The most valuable product we have lost: Noksikatha, Jamdani, Fojli etc.

Near about 500 or more families will loss their job, if we only loss Jamdani.

So we not only loss our tradition, but also we are imposed with numerous numbers of burden.

THIS IS TIME TO TAKE PROPER INITIATIVE

Katan Sharee

USE OF KATAN SHAREE Sharee is mostly associated with the culture and tradition

of Bangladeshi women.

Most of the women ware sharee occasionally or regularly.

Occasional users use sharee for Pohela Boisakh or Pohela Falgun or Valentines Day or Weeding Ceremoney.

Women mainly use katan sharee for weeding ceremony.

From higher class to lower class people use Katan Sharee.

HISTORY OF KATAN SARI

Katan Sharee is mainly a type of Benarosi. The raw materials (mainly a kind of Silk) of Katan come from China. Some experts of Benaros came at Bangladesh and from 1947 they started to produce Katan Sharee. After 1971, it’s demand increased drastically and many experts join with them and they established Benarosi polli at Mirpur-10, Dhaka.

Though Benarosi is the basic of Katan Sharee, only Bangladesh produce Katan Sharee.

Mirpuri Katan

M. Alamgir Hossain

What is GI Act? A Geographical Indication is a name or sign

used on certain products which corresponds to a specific geographical location ( town, region, or country). The use of GI may act as a certification that the product possesses certain quality, is made according to traditional method or enjoys a certain reputation, due to its geographical origin.

Geographical Indication are traditional products, produced by rural communities over generations that have gained a reputation on the markets for their specific products.

What is GI Act?

“TRIPS” :Trade Related Aspects of Intellectual Property Right- Were included, governments of all WTO member (155 Countries as of 10 May 2012) had agreed to set certain basic standards for the protection of GIs in all member countries.

Why GI Act is Needed for Bangladesh?For sometimes now, we have seen that three items which are very dear to every Bangladeshi have been registered by India as its own products. They are the famous –

Jamdani sharee, The exquisite Nakshi Kantha Delicious Fazli mango.

Why GI Act is Needed for Bangladesh?

We have to move fast in our effort to prevent some other country from listing our unique products and calling them their own. Any affirmative action by our government in such matters will therefore be welcome.

Coleridge had once said: "Silence does not always mark wisdom." We must heed his advice in this case.”

Our Sharee’s

Sayd Zulker Nine

Uniqueness:

• The Sharee Itself

• Our Tradition Overall

Sharee is needed in every Bangali traditional occasion

Katan Sharee has been evolving since its invention

Making of Katan Sharee

Production Materials

Production Process

Expertise of the workforces

Why KATAN???? There is a Huge risk that India may register it under their GI products.

Sharee is women’s traditional wear, But Katan Sharee is the pride of this Tradition

Katan has these distinctive attributes

1. Difference in making

2. Workers culture

3. Combination of several cultural identity

4. Bangladeshi cultural blooming

We can produce labor-intensive beautiful Bangladeshi product.

Means:

“Beautiful Bangladesh”

Economical benefits Katan Price

Employment Opportunities

Overall Market

Market Growth

Foreign Currency

Cultural Benefits Flourish our Cultural Identity

Promotional opportunity to promote this traditonal women wear

CompetitionInternational MarketIndian Market

Indian Sharee

Benarash

Other International Producers

Local MarketOther Sharee Brands

Threat of westernization

What do we need to do?

Ensuring preservation of this product Producing raw materials Train workers Introducing Katan production training centers Providing government laws

Most of registering Katan Sharee under the Bangladeshi GI products.

Branding Strategies Word of Mouth

Community Fairs

International Trade Fairs

TV Commercials

Online Promotion

Blogging

Involvement of youths

Government initiative

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ঐতি�হ্যেহ্যর অহ্য�কা�র- কা���ন শা�তি�

Remarks: We grieve and feel responsible after the GI products registration

of the three products by India (our righteous one’s).

But prevention is better than cure.

We ask the responsible persons and organization of Bangladesh to register Katan Sharee in our GI products before its too late.

We hope that the government will register all the products that have been presenting here as GI

products.