A STUDY ON SAVING BEHAVIOR AMONGBUMIPUTERA ON AMANAH SAHAM WAWASAN2020: UTILIZATION OF PERSONAL SELLING TO
INCREASE THE MARKET SHARE
KHAIRUL ANUAR MAHPOL
Submitted in Partial FulfillmentOfh R if 'f 'h,"te _equlrement or t .e
Bachelor of Business Administration(Hons) Marketing
FACULTV OF BUSINESS MANAGEMENTUNIVERSITI TEKNOLOGI MARA
MELAKA
2007
BACHELOR OF BUSINESS ADMINISTRATION (HONS) MARKETINGFACULTV OF BUSINESS MANAGEMENT
UNIVERSITI TEKNOLOGI MARAMELAKA
"DECLARATION OF ORIGINAL WORK"
I, Khairul Anuar Mahpol, (IIC Number: 830721-14-5043)
Hereby, declare that:
• This work has not previously been accepted in substance for any degree, locally
or overseas and is not being concurrently submitted for this degree or any other
degrees
• This project paper is the result of my independent work and investigation, except
where otherwise stated
• All verbatim have been distinguished by quotation marks and sources of my
information have been specifically acknowledged
Signature: Date:
\I . 0 s". lfJ01---~----------------
TABLE OF CONTENTS
ACKNOWLEDGeMENTLIST OF TABLESLIST OF FIGURESABSTRACT
CHAPTER 1: INTRODUCTION
1.1. Background of Research1.2. Problem Statement1.3. Research Questions1.4. Research Objectives1.5. Theoretical Framework1.6. Significance of Study1.7. Scope of Study1.8. Limitation of Study
CHAPTER 2: LITERATURE REVIEW
2.1. Introduction on SaVing22.. Saving Behavior (Dependent Variable.)2.3. Personal Selling (Independent Variable)
GHAPT~R 3: RESEARCH METHODOLOGY
3.1. Research Design3.2. Popull;1tion3.3. Sampling3.4. Data Collection Method3.5. Data Analysis and Interpretation
CHAPTER 4: DATA ANALYSIS
4.1 ReliabiUty Test4.2 Respondent Profile4.3 Frequency Bar Ohart4.4 Cross Tabulation4.5 Correlations
CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Oonclusion5.2 Recommendation
BIBLIOGRAPHY
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ABSTRACT
Nowadays, most Malaysians are more interested in investing their money with the
intention to increase their savings. This is because they are more concerned towards the
future of themselves in terms of family, children as wen as a step for protection if the
rainy days come unexpectedly. Therefore, as an organization that expert in the field of
investment, Amanah Saham Nasional 8erhad offers this service in fulfilling the demand
of Malaysians. Amanah Saham Nasional Berhad is offering several types of unit trust
that promise profits for every single cent that customer invest in Amanah Saham
Nasional Berhad.
This study was conduct to know the relationship between saving behavior and
demographic profile of the respondents. The other factors are to know the relationship
between factors influenci~ investment in Amanah Saham Wawasan 2020 with the
approach by the sales people of Amanah Saham Nasional Berhad. There are 50
respondents answering the questionnaire that are given to them. This study using non
probability sampling which is convenient sampling. This non probability sampling is used
since it relies on the personal judQment of the researcher rather than chance to select
sample elements. Therefore, this study will discuss on how to increase savings among
Bumiputera and to determine the understanding of Bumiputera about Amanah Saham
Nasional Berhad. This study will only focus on the relationship between Amanah Saham
Wawasan 2020 (which is Amanah Saham Nasional Berhad products -unit trust) and
Bumiputera.
