Subregional Seminar and Ministerial Round Table on Subregional Seminar and Ministerial Round Table on Switchover from Analog to Digital Terrestrial Television Switchover from Analog to Digital Terrestrial Television

Broadcasting in Central and Eastern EuropeBroadcasting in Central and Eastern EuropeBelgrade, 27-29 April 2009Belgrade, 27-29 April 2009

Jelena SurculijaJelena SurculijaAssistant Minister for International CooperationAssistant Minister for International Cooperation

Ministry of Telecommunications and Information SocietyMinistry of Telecommunications and Information Society

Digital switchover in SerbiaDigital switchover in Serbia

Government of Government of the the RepublicRepublic SerbiaSerbiaMinistry Ministry forfor Telecommunications and Information Society Telecommunications and Information Society

The Draft Strategy covers the The Draft Strategy covers the following most important areas: following most important areas:

Introduction – with the background Introduction – with the background explanations of the history and necessity explanations of the history and necessity of the digitalizaof the digitalizattion procession process

Regulatory framework Regulatory framework Technical and technological issuesTechnical and technological issues ProgrammeProgramme content content Economic issuesEconomic issues Promotion of Promotion of the the digitaldigitalizationization process process

GovernmentGovernment of the of the RepublicRepublic of of Serbia Serbia, , Ministry Ministry forfor Telecommunications and Information Society Telecommunications and Information Society

IntroductionIntroduction

Benefits of Digital Broadcasting

Digital Broadcasting Chain Architecture

Standardization in the Digital Broadcasting Sector Compression method and DTT standard in Serbia

GovernmentGovernment of the of the RepublicRepublic of of Serbia Serbia, , Ministry Ministry forfor Telecommunications and Information Society Telecommunications and Information Society

Regulatory framework - Serbia Regulatory framework - Serbia

Strategy for Development of Broadcasting Sector in the Republic of Serbia by the Year 2013

Strategy for Development of Telecommunications in the Republic of Serbia, from 2006 to 2010

Telecommunications Act

Broadcasting Act

Public Information Act

GovernmentGovernment of the of the RepublicRepublic of of Serbia Serbia, , Ministry Ministry forfor Telecommunications and Information Society Telecommunications and Information Society

Regulatory framework – Regulatory framework – Relevant International Relevant International

DocumentsDocumentsDocuments to be ratified:

The final Acts of the Regional Radiocommunication Conference for planning of digital terrestrial broadcasting service in parts of Regions 1 and 3, in the frequency bands 174-230 MHz and 470-862 MHz (ITU RRC-06)

European Convention on Transfrontier Television European Agreement on programme exchange by means of television films’ exchange European Convention on the Protection of Audiovisual Heritage European Agreement on prevention of programme broadcasting from a territory outside of the state territory European Agreement on the Protection of Television Programmes Agreement on facilitation of international traffic of visual and audio materials of the educational, scientific and

cultural character.

Documents that should be taken into consideration:

Directive on Audiovisual Media Services (AVMSD) Communication from the Commission to the Council, European Parliament, the European Economic and Social

Committee and the Committee of the regions on accelerating the transition from analogue to digital broadcasting

Recommendation Rec(2003)9 of the Committee of Ministers to member states on measures to promote the democratic and social contribution of digital broadcasting

Recommendation (99) 1 of the Committee of ministers to member states on measures to promote media pluralism

Recommendation Rec(2007)3 of the Committee of Ministers to member states on the remit of public service media in the information society

GovernmentGovernment of the of the RepublicRepublic of of Serbia Serbia, , Ministry Ministry forfor Telecommunications and Information Society Telecommunications and Information Society

Regulatory priorities for Regulatory priorities for successful implementation of successful implementation of

the switchover processthe switchover process The means and procedure for selection of network operators (who and in what

way can be issued a licence for operating a digital broadcasting network)

The means and procedure for multiplex managing The means and procedure of issuing licences for different programme contents

The programme broadcasting fees.

The strategy needs to The strategy needs to answer the following answer the following regulatory questions:regulatory questions: The date of the analogue switch off (ASO)The date of the analogue switch off (ASO)

Do we need new laws harmonized with ITU, CoE and EU Do we need new laws harmonized with ITU, CoE and EU standards?standards?

Can we amend some of the existing laws and regulation?Can we amend some of the existing laws and regulation? Compression /broadcasting standardCompression /broadcasting standard Means of the digital transitionMeans of the digital transition The network type (MFN/SFN)The network type (MFN/SFN)

Programme contentProgramme content – Regulatory – Regulatory frameworkframework

In Serbia: Broadcasting Act

In EU:

European Standards in Content Regulation European Convention on Transfrontier Television (Council of Europe)

Directive on Audiovisual Media Services – AVMSD (European Commission)

ProgrammeProgramme content - New content - New servicesservices

A larger number of digital terrestrial television channels (compared with analogue television) on national, regional and local levels, both in standard resolution - SDTV and high resolution - HDTV

Stereo and surround sound More audio channels accompanying one video recording Possibility of sending more than one video content at the same time (multicasting) Programme Guide – EPG Wireless broadband services DVB-H: digital television service adjusted to the reception by handheld devices

(mobile telephones, laptop computers, palmtop computers) Public safety services, such as wireless emergency services Electronic banking Interactive games Quiz shows (Game Shows) Information on demand Video on demand Internet Services

The proposed solution The proposed solution during public consultationsduring public consultations

Broadcasters should offer new services and Broadcasters should offer new services and programmes to attract viewers to digital environmentprogrammes to attract viewers to digital environment

Public service broadcaster should have the obligation to Public service broadcaster should have the obligation to secure that everyone has access to its programme, secure that everyone has access to its programme, especially viewers with special needs (e.g. by especially viewers with special needs (e.g. by preparing subtitles for its digital programmes). preparing subtitles for its digital programmes).

Economic issuesEconomic issues

Several aspects must be considered:

Technical, financial and other means needed

for realizing the digital broadcasting network systems of the Republic of Serbia

The investment implementation dynamics,

with due diligence to the chosen standard for compression and transmission of television and radio signals

Economic issuesEconomic issues The scope, criteria and costs of subsidizing the acquisition of

digital receivers (that is, of STBs) for end users, in order to ensure the inclusion of all social groups in the process of switchover to digital broadcasting of radio and television programmes

Instruments for managing and implementing this Strategy document

Promotion of digital Promotion of digital switchover processswitchover process

The aim is to:

• Inform the citizens about the definition and nature of digital television and about the reasons for the switchover from analogue to digital broadcasting of television programmes

• Educate the citizens about the benefits of digital television and potential ways of using new possibilities offered by new technologies

• Provide all citizens of the Republic of Serbia with right to information on dynamics and other details of the switchover from analogue to digital broadcasting of television programme, and to offer assistance to citizens in the process of digital switchover.

The promotion processThe promotion process The promotion plan aimed at informing the general

public and preparing the general public for digital broadcasting, including adequate training courses for the use of digital equipment and new services, in cooperation with broadcasters is needed and will be defined by the Strategy and the Action plan.

The public service broadcaster, during public consultations, proposed to take the leading role in promoting the digital switchover process.

The draft Strategy and the The draft Strategy and the Action planAction plan

In final phaseIn final phase Public debate starts mid May 2009Public debate starts mid May 2009 We thank to all of you who participated in public consultations We thank to all of you who participated in public consultations

during February this yearduring February this year

Please take the active role in the next round of public hearings to Please take the active role in the next round of public hearings to help us create the Strategy on digital switchover in Serbia by June help us create the Strategy on digital switchover in Serbia by June 2009.2009.

Thank You for Your Thank You for Your AttentionAttention

Government Government of the of the Republic of SerbiaRepublic of Serbia Ministry oMinistry off Telecommunications and Information Society Telecommunications and Information Society

Contact Contact Information:Information:

Address:Address:2222 NemanjinaNemanjina St. St. Belgrade, Belgrade, 1100011000SerbiaSerbia

Tel: +381 11 Tel: +381 11 2020 0572020 057Fax: +381 11 Fax: +381 11 2020 2020 059059e-mail: jelena.surculija@mtid.gov.rse-mail: jelena.surculija@mtid.gov.rs