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Subscribed NYC 2017: Opening Keynote

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Page 1: Subscribed NYC 2017: Opening Keynote
Page 2: Subscribed NYC 2017: Opening Keynote

WELCOME TO

SUBSCRIBED NEW YORK#subscribed17

Page 3: Subscribed NYC 2017: Opening Keynote

THANK YOU TO OUR SPONSORS

GoldDiamond

Page 4: Subscribed NYC 2017: Opening Keynote

ANOTHER GREAT YEAR FOR

THE SUBSCRIBED

COMMUNITY

Page 5: Subscribed NYC 2017: Opening Keynote

THIS COMMUNITY

IS GROWING & THRIVING

Page 6: Subscribed NYC 2017: Opening Keynote

ALREADY ROCKS!

22,000

Discussion Forums

92,000

New Ideas

YEAR 1

Page 7: Subscribed NYC 2017: Opening Keynote

YOU MANAGE

OVER 70 MILLION SUBSCRIBERS

and growing…

Page 8: Subscribed NYC 2017: Opening Keynote

PRODUCT INNOVATION

Page 9: Subscribed NYC 2017: Opening Keynote

100 PRODUCT RELEASES

Page 10: Subscribed NYC 2017: Opening Keynote

100+ ZUORA CONNECT APPS

Page 11: Subscribed NYC 2017: Opening Keynote

2.5 BILLION API CALLS PER MONTH

Page 12: Subscribed NYC 2017: Opening Keynote

28,000 ACCOUNTING

PERIODS CLOSED

Page 13: Subscribed NYC 2017: Opening Keynote

5.5 BILLION

DATA POINTS INGESTED

Page 14: Subscribed NYC 2017: Opening Keynote

THE POWER OF ZUORA + LEEYOOur recent acquisition

850 Employees 1000+ CustomersOperating in 18+

countries

Page 15: Subscribed NYC 2017: Opening Keynote

ZUORA + REVPRO =

OVER $300 BILLION A YEAR

Page 16: Subscribed NYC 2017: Opening Keynote

WORLDWIDE EXPANSION

+35% of Customers Outside the US

Page 17: Subscribed NYC 2017: Opening Keynote

AGENDA

8:40 AM – 11:15 AM OPENING KEYNOTE + PRODUCT KEYNOTE

11:15 AM – 12:15 AM LUNCH

12:30 PM – 4:30 PM BREAKOUT SESSIONS

4:30 PM - 7:00 PM CLOSING REMARKS + RECEPTION

Open all day!SUBSCRIBED SHOWCASE & LEARNER’S

LOUNGE

Page 18: Subscribed NYC 2017: Opening Keynote

LETS GET STARTED!

Page 19: Subscribed NYC 2017: Opening Keynote

WHAT IS THE

SUBSCRIPTION ECONOMY?

Page 20: Subscribed NYC 2017: Opening Keynote

OUR LIVES USED TO BE

DIFFERENT…

Page 21: Subscribed NYC 2017: Opening Keynote

REMEMBER…

Owning tons of physical DVDs,

CDs & VHS tapes?

Page 22: Subscribed NYC 2017: Opening Keynote

REMEMBER…

Manually updating your software every

year?

Page 23: Subscribed NYC 2017: Opening Keynote

REMEMBER….Being stuck in a 4 year lease?

Page 24: Subscribed NYC 2017: Opening Keynote

REMEMBER…Trying not to miss your favorite TV

show?

Page 25: Subscribed NYC 2017: Opening Keynote

REMEMBER…Any time when it

was one-size fits all?

Page 26: Subscribed NYC 2017: Opening Keynote

WE DON’T LIVE IN THAT

WORLD ANYMORE

Page 27: Subscribed NYC 2017: Opening Keynote

WE LIVE IN A WORLD OF…

Page 28: Subscribed NYC 2017: Opening Keynote

FREEDOM

Page 29: Subscribed NYC 2017: Opening Keynote

FREEDOM

From the shackles of

product ownership

Page 30: Subscribed NYC 2017: Opening Keynote

FREEDOMFrom

obsolescence

Page 31: Subscribed NYC 2017: Opening Keynote

FREEDOM

To try, buy, upgrade,

downgrade, pause, cancel,

rejoin

Page 32: Subscribed NYC 2017: Opening Keynote

FREEDOMFrom barriers of time and location

Page 33: Subscribed NYC 2017: Opening Keynote

FREEDOMFrom one size

fits all

Page 34: Subscribed NYC 2017: Opening Keynote

FREEDOMTHIS IS WHAT THE SUBSCRIPTION

ECONOMY IS ABOUT

SUBSCRIBER

FREEDOM

Page 35: Subscribed NYC 2017: Opening Keynote

YOU ARE ALL DELIVERING

SUBSCRIBER FREEDOM

Page 36: Subscribed NYC 2017: Opening Keynote

ROYAL CANIN

Page 37: Subscribed NYC 2017: Opening Keynote

CATERPILLAR

Page 38: Subscribed NYC 2017: Opening Keynote

FENDER

Page 39: Subscribed NYC 2017: Opening Keynote

\

FAIRFAX

WALL STREET JOURNAL

SINGAPORE PRESS HOLDINGS

THE STREET

Page 40: Subscribed NYC 2017: Opening Keynote

SNCF

Page 41: Subscribed NYC 2017: Opening Keynote

GOPRO

Page 42: Subscribed NYC 2017: Opening Keynote

FEDEX

Page 43: Subscribed NYC 2017: Opening Keynote

COMPANIES DELIVERING SUBSCRIBER

FREEDOM ARE THRIVING

Page 44: Subscribed NYC 2017: Opening Keynote

IN FACT: SUBSCRIPTION COMPANIES ARE

GROWING 9X FASTER THAN S&P 500

Page 45: Subscribed NYC 2017: Opening Keynote

GROWTH IN THE FUTURE WILL ONLY

COME FROM SUBSCRIPTIONS

Page 46: Subscribed NYC 2017: Opening Keynote
Page 47: Subscribed NYC 2017: Opening Keynote

YOU ARE CREATING A

BETTER WORLD

Page 48: Subscribed NYC 2017: Opening Keynote

THE POWER OF

SUBSCRIBER FREEDOM

Netflix: 100M subscribers

Spotify: 50M subscribers

Salesforce: $10B revenue

Stitchfix: $1B revenue

Blue Apron: $800M revenue

Page 49: Subscribed NYC 2017: Opening Keynote

PRODUCTS > SERVICES > INSIGHTS

>

EXPERIENCES > OUTCOMES

Page 50: Subscribed NYC 2017: Opening Keynote

YOU HAVE TO THINK DIFFERENTLY

customer

product

channels

quote order

channels

recognize

collectinvoice

experience

service

subscriber

New Business

Model

Old Business Model

Page 51: Subscribed NYC 2017: Opening Keynote

PRICING Unit Sales Value pricing

MARKETING Branding Experience

SALES Features Relationships

FINANCE Unit marginsCustomer lifetime

value

CULTURE Hit products Continuous value

THIS CHANGES EVERYTHING

FOR YOUR COMPANY

Page 52: Subscribed NYC 2017: Opening Keynote

BUT TO DELIVER

SUBSCRIBER

FREEDOM…

Page 53: Subscribed NYC 2017: Opening Keynote

BUSINESSES NEED

FREEDOM, TOO

Page 54: Subscribed NYC 2017: Opening Keynote

BUSINESS FREEDOM

To offer services with pricing

tailored to your subscribers

Page 55: Subscribed NYC 2017: Opening Keynote

BUSINESS FREEDOM

To understand your subscribers and see how they

change in real-time

Page 56: Subscribed NYC 2017: Opening Keynote

BUSINESS FREEDOM

To design a seamless subscriber experience

Page 57: Subscribed NYC 2017: Opening Keynote

BUSINESS FREEDOM

To flex & scale your operations as

you grow

Page 58: Subscribed NYC 2017: Opening Keynote

BUSINESS FREEDOM

To iterate at the drop of a hat

Page 59: Subscribed NYC 2017: Opening Keynote

THE TRUTH IS,

BUSINESSES TODAY AREN’T FREE…

Page 60: Subscribed NYC 2017: Opening Keynote

72 percent of Fortune 500 companies

feel the single greatest challenge limiting

their growth is their technology

- 2016 Fortune Survey

Page 61: Subscribed NYC 2017: Opening Keynote

WHY?The need for subscriber freedom is breaking

everything behind the scenes

Page 62: Subscribed NYC 2017: Opening Keynote

CRM ERPquote order fulfill invoice collect recognize

THIS IS YOUR IT ARCHITECTURE TODAY

CRM, ERP + siloed & linear quote-to-cash

Page 63: Subscribed NYC 2017: Opening Keynote

ERP

AND YOU HAVE LOTS OF THESE SYSTEMSThe silos just multiply

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

CRM

quote fulfill invoice collect recognizeorder

Page 64: Subscribed NYC 2017: Opening Keynote

Real World IT Architecture #1

Siebel On

Demand

Oracle 11.5.10

Pricing

Engine

REP

Oracle

CompBuySafe

SFDC

BMI

Product

Consoles

EBS OM / BI

Leeyo

Sabrix

Hyperion

REP

Partner Portal

Streamserve

Streamserve

Mlabs

Oracle 11.5.9

JD Edwards

eFlex

eFlex

eFlex

SFDC Oracle

Page 65: Subscribed NYC 2017: Opening Keynote

BASIC

BASIC

BASIC

BASIC

BASIC

BASIC

BASIC

BASIC

BASIC

BASIC

BASIC

BASIC

BASIC

Oracle EBS 11.5

SOFTRASH

Oracle

WFM BASIC

GRP BASIC

GRP BASIC

CMS BASIC

SFDC #2 BASIC

CSIP

BASIC

BASIC

ISL BASIC

ISL BASIC

Various BASIC

Oracle EBS 11.5

SOFTRASH

WFM BASIC

GRP BASIC

GRP BASIC

CMS BASIC

SFDC #2 BASIC

CSIP

BASIC

BASIC

ISL BASIC

ISL BASIC

Various BASIC

Oracle EBS 11.5

SOFTRASH

Product #1

Product #2

Product #3

Product #4

Product #5

RPM CORE

Various

Various

CSIP

IQ Various

DJ Various

Various

Oracle EBS 11.5

SOFTRASH

Oracle R12SFDC

Real World IT Architecture #2

Direct Contact

CSIP

ISL

CQ360

Page 66: Subscribed NYC 2017: Opening Keynote

ERP

IN THE OLD, STATIC, PRODUCT-WORLDTHIS WORKED FINE

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

CRM

quote fulfill invoice collect recognizeorder

Page 67: Subscribed NYC 2017: Opening Keynote

But the world of

subscriber freedom

is a dynamic one

quote order

provisionrecognize

collectinvoice

resume

suspen

d

renew

downgrad

e

subscribe

upgrade

subscriber

Page 68: Subscribed NYC 2017: Opening Keynote

What happens with linear order-to-

cash in this new world of subscriber

freedom?

Page 69: Subscribed NYC 2017: Opening Keynote

PROBLEM 1: PRICING & PACKAGINGCan’t make changes without re-coding every system

ERP

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

quote fulfill invoice collect recognizeorder

CRM

quote fulfill invoice collectrecogniz

eorder

Page 70: Subscribed NYC 2017: Opening Keynote

WHEN YOU WANT TO CHANGE YOUR PRICING, YOU ARE STUCK

Hacks and customizations at every step in the process

Page 71: Subscribed NYC 2017: Opening Keynote

CRM ERPquote fulfill invoice collect recognizeorder

PROBLEM 2: YOUR SUBSCRIBER EXPERIENCE

Orders are different than they used to be

Page 72: Subscribed NYC 2017: Opening Keynote

CRM ERPquote fulfill invoice collect recognizeorder

CUSTOMERS IN THE PRODUCT WORLD

500

widget

s

pleas

e

300

widget

s

please

120

widgets

please

Fix animation

Page 73: Subscribed NYC 2017: Opening Keynote

BUT TODAY, SUBSCRIBERS WILL DO WHAT THEY WANT, WHEN THEY WANT IT

CRM ERPquote fulfill invoice collect recognizeorder

I’d like

to renew I’m going

on

vacation

I just

landed

in

France

I’d like

to

switch

plans

I’d like to

cancel at

the end of

the month

I’m going

on

vacation

I’d like to

add my

kid to the

plan

Switch me

from 3x per

week to 2x

per week

`

Page 74: Subscribed NYC 2017: Opening Keynote

WHEN YOU WANT TO CHANGE YOUR SUBSCRIBERS’ EXPERIENCE, YOU ARE

STUCK

Forcing you to recode each system to handle a never-ending wave of customer events

Page 75: Subscribed NYC 2017: Opening Keynote

PROBLEM 3: SUBSCRIBER & FINANCIAL DATA

The words “subscriber” and “recurring” are like a foreign language

CRM ERPquote fulfill invoice collect recognizeorder

Page 76: Subscribed NYC 2017: Opening Keynote

WHEN IT COMES TO REPORTING DATA & METRICS, YOU ARE STUCK

Trying to piece together data like puzzle pieces from different puzzles

Page 77: Subscribed NYC 2017: Opening Keynote

So, what happens when linear

order-to-cash meets a dynamic

subscription world?

Page 78: Subscribed NYC 2017: Opening Keynote

INEFFICIENT OPERATIONSTERRIBLE CUSTOMER EXPERIENCEUNNECESSARY OVERHEADINCREASED COMPLIANCE RISKSTALLED INNOVATIONSTUNTED GROWTHVULNERABLE TO DISRUPTIONYOUR BUSINESS IS STUCK

72 percent of Fortune 500 companies

feel the single greatest challenge limiting

their growth is their technology

- 2016 Fortune Survey

Page 79: Subscribed NYC 2017: Opening Keynote

TO DELIVER SUBSCRIBER

FREEDOM

Page 80: Subscribed NYC 2017: Opening Keynote

YOU NEED BUSINESS FREEDOM

Page 81: Subscribed NYC 2017: Opening Keynote

BUSINESS FREEDOM Is the #1 need of all subscription companies

Page 82: Subscribed NYC 2017: Opening Keynote

BUSINESS FREEDOM IS WHAT

ZUORA DELIVERS

platform | products | ecosystem

Page 83: Subscribed NYC 2017: Opening Keynote

JUST IMAGINE…A CENTRAL PLACE TO CHANGE

& MANAGE PRICING

A SINGLE SOURCE OF TRUTH TO

VIEW SUBSCRIBER & BUSINESS

DATA

IN REAL-TIME

A CENTRAL PLACE THAT CAN

RESPOND TO ANY

SUBSCRIBER EVENT

A CENTRAL PLACE TO HELP YOU

FLEX & SCALE

A CENTRAL PLACE WHERE YOU CAN

ITERATE AT THE DROP OF A HAT

Page 84: Subscribed NYC 2017: Opening Keynote

ZUORA CENTRAL A platform for business freedom

The center of a new dynamic IT architecture

ERPCRM

Page 85: Subscribed NYC 2017: Opening Keynote

The world’s first platform built for orchestrating

dynamic order-to-cash

Page 86: Subscribed NYC 2017: Opening Keynote

A LEADING PORTFOLIO OF SUBSCRIPTION MANAGEMENT APPLICATIONS

Specifically designed for dynamic subscription businesses

Page 87: Subscribed NYC 2017: Opening Keynote

Recognized as the best recurring billing solution

Proration & Calculations | Hierarchical Billing | Real-Time Tax

High-Volume Invoicing | Flexible & Branded Invoice Templates

Page 88: Subscribed NYC 2017: Opening Keynote

The only CPQ solution purpose-built for subscriptions

Subscription Lifecycle Quoting | Guided Selling

Product & Pricing Rules Engine | Ramp Deals & Flexible Configuration

Page 89: Subscribed NYC 2017: Opening Keynote

Advanced collections for a recurring revenue business

Intelligent Payment Retry | Collections Workflow

Disputes Workflow | Collections Window

Page 90: Subscribed NYC 2017: Opening Keynote

#1 Revenue Management Solution for ASC 606 & IFRS 15

Revenue & Deferred Revenue Management | Revenue Contract Grouping

Standalone Selling Price Calculator | Variable Consideration Analyzer

Page 91: Subscribed NYC 2017: Opening Keynote

The best way to turn subscription data into board-level KPIs

Subscription KPI Dashboard | Subscription Metrics Analyzer

Dynamic Customer Segments | Predictive Scores

Page 92: Subscribed NYC 2017: Opening Keynote

A LEADING PORTFOLIO OF SUBSCRIPTION MANAGEMENT APPLICATIONS

All built on the Zuora Central platform

Page 93: Subscribed NYC 2017: Opening Keynote

ZUORA CONNECT APP MARKETPLACEA thriving partner ecosystem and 100+ apps that extend

Zuora to meet your unique industry needs

Page 94: Subscribed NYC 2017: Opening Keynote

Configurable Lockbox | Promo Codes | Price Books | Tax

Connectors

GL Interface | Developer Tools | Apple & Amazon App Store Sync

Page 95: Subscribed NYC 2017: Opening Keynote

THIS IS HOW WE DELIVER

BUSINESS FREEDOM

Zuora

Central

Platform

A Portfolio of

Saas Products

Zuora Connect

App Marketplace

Page 96: Subscribed NYC 2017: Opening Keynote

BUSINESS FREEDOMplatform | products | ecosystem

Page 97: Subscribed NYC 2017: Opening Keynote

TODAY’S TAKEAWAYS

Page 98: Subscribed NYC 2017: Opening Keynote

WE LIVE IN A NEW WORLD OF

SUBSCRIBER FREEDOM

Page 99: Subscribed NYC 2017: Opening Keynote

GROWTH IN THE FUTURE WILL ONLY

COME FROM SUBSCRIPTIONS

Page 100: Subscribed NYC 2017: Opening Keynote

THIS CHANGES EVERYTING

Page 101: Subscribed NYC 2017: Opening Keynote

TO DELIVERSUBSCRIBER

FREEDOM

BUSINESSESNEED

FREEDOM TOO

Page 102: Subscribed NYC 2017: Opening Keynote

CRM ERPquote order fulfill invoice collect recognize

THE OLD SYSTEMS WON’T WORK IN THE NEW WORLD

Page 103: Subscribed NYC 2017: Opening Keynote

Zuora

Central

Platform

A Portfolio of

Saas Products

Zuora Connect

App Marketplace

WE DELIVER A COMPLETE SOLUTION

Page 104: Subscribed NYC 2017: Opening Keynote

THIS IS OUR COMITTMENT TO YOU#businessfreedom

Page 105: Subscribed NYC 2017: Opening Keynote

ENJOY THE CONFERENCE!#subscribed17

Page 106: Subscribed NYC 2017: Opening Keynote

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