Date post: | 27-Jan-2015 |
Category: |
Economy & Finance |
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Customer Success Manager
Subscription Billing 101
January 12, 2014
Donna McPhee
Speaker Introduction
2
Donna McPhee
Customer Success Manager
Agenda
1. Subscription Economy and Billing Overview
2. Payment Platforms vs. Payment Gateways
3. How Automating Billing Saves Money
4. How Automating Billing Makes you Money
5. Billing service features
6. The Fusebill Difference
7. Wrap Up and Questions
3
What is the subscription economy?
4
• It’s no longer about selling a product one at a time,
but about offering a service.
• Subscriptions are growing by leaps and bounds.
Forrester Research predicts by 2016
subscription licensing models will reach 50% of
the total software license market.
Customer lifecycle is key
5
Automated Billing for Subscription Based
Companies:
• Recurring billing and payment solutions,
• Invoicing and credit card collections,
• Real-time visibility to key subscription metrics
For businesses with products or services
billed on a recurring basis:
• Reduce costs,
• Improve customer response times,
• Streamline operations
Platforms Vs Gateways
6
Payment gateways:
To process an electronic transaction online you need a
payment gateway. While some provide basic recurring
capabilities this costs extra and is limiting.
.
Payment platforms are more
robust in 5 key areas.
Billing Intelligence Customer
Management Failures &
Chargebacks
Data Portability & Lock in
Reporting & Analytics
7
5 areas where platforms are more robust than
gateways.
Automate Billing Saves Businesses Money
8
How?
• Eliminates revenue leakage
• Reduces passive churn
• Eliminates manual clerical work
• Dramatically reduces inbound
calls
• Eliminates IT requirements for
subscription billing reporting.
Automate Billing Makes Businesses Money
9
How?
• Builds better customer relationships
which lead to longer customer
relationships.
• Encourages upselling and cross
selling.
• Makes building your product
catalogue easier.
Billing and Invoicing
• Seamlessly integrating invoiced customers and credit card customers to automate all of your billing processes.
12
Account Management
When I joined the company we had a collection of spreadsheets tracking contract renewals, payments and revenues. It was an
unsustainable approach for the kind of growth we’re now
experiencing.” Tom Martin, CFO 360pi
13
Manage:
customer lifecycles,
subscriptions,
prevent billing errors, save time
and money.
Fusebill:
makes billing easier, frees up your IT team,
centralizes customer management,
subscriptions, and financial transactions.
Reporting, Customer Intelligence & Analytics
• Successful subscription businesses thrive on metrics
– customer lifetime value;
– customer acquisition costs;
– churn;
– lifetime.
• And Business Intelligence to leverage the data collected
14
Integrations
15
Salesforce CRM 2 Way Integration • Create accounts
• Manage subscriptions
• View customer information
Without leaving Salesforce
Webhooks • An HTTP Post callback request sent to a URL in response to an event.
• An easy to use integration point.
• ‘Publish’ or ‘notify’ other systems of changes.
• Typically a system-system integration.
• Used to determine whether service needs to be started or stopped.
Importance of High Availability
16
Availability is published for our:
• Main website
• Fusebill APP
• Fusebill API
Fusebill platform overview
17
Online
Checkout
Self-
Service
Portal
Swipe &
Subscribe
Agent
Interface Analytics
Lifecycle
Manageme
nt
API Layer – Customers, Subscriptions, Transactions
Pricing Products
Price Plans Usage Tiers Discounts
Coupons
Scalable Multi-Tenant PCI Compliant Security
Scalable Multi-Tenant PCI Compliant Security
Accounts Subscriptions
Invoices Ledgers Reseller Tracking
Payments Adjustments
Billing Rating Usage
Volumes Pro-rating Taxation Coupons Currency
Adjustments
Invoicing Payment
Terms Date Control
Review, Edit Aging
Adjustments
Payments Credit Card
ACH Storage Vault
Gateways Dunning Retries
100+ B2B & B2C
customers
18
The support team at Fusebill is hands-
down the best. Made our migration
easy and possible. - Jason Talley
Our biggest source of confidence
comes from working with your team.
We are in good hands with Fusebill.
– Steve Land, Owner
Their customer service and tech support
teams were critical to our ability to
launch version 5 of our software offering.
- Gregg Phillips, CEO
Saas Paas digital media communications
Like Love! Reduce costs
Speed cash collections
Extend customer lifecycles
Support & dedication
“ ”
The market we serve
Transition to Fusebill with unbelievable ease
CBSRTM
19
Monday, February 10,
2014
• Simple demo & training approach
• Advancing levels of functionality
accessible for future customer
growth
• “We take the pain away of
transitioning”
• Continuous advancements to the
software, adding functionality &
features
CREATE BILL
SUPPORT REPORT
Try Fusebill
20
Try Fusebill Free for 30 days.
No contracts, credit card, or surprises.
Sign up at www.fusebill.com
Thank You!
www.fusebill.com 1-888-519-1425
Twitter: @fusebill