Exam Presentation Example

Achal Deoda

(for Lecture 3&4)

"To provide the tools and knowledge to allow entrepreneurs to successfully compete in the QSR industry worldwide by consistently offering value to consumers through providing great-tasting food that is good for them and made the way they like it."

Political: Current legislation home market

Economic: Established financial history - Turnover in

excess of £5 billion.

Sociocultural: Obesity Awareness Campaign 6grms or less fat food Opened its first Halal store in UK and

Ireland. Sponsoring the American Heart Association's

fundraising events Have created 280,000 jobs all around the

world.

Technological:

Upgrading communication infrastructure by introducing a portal for franchisees to research and develop within.

Subway

Supplier Power (high)

• Few suppliers• High switching cost• Little bargaining power

Competitive Rivalry (high)

• Industry sales growth is high• High/Low customer switching cost• Intense Rivalry (Mac Donald, KFC, Pizza Hut, Burger King, Wendy’s)

Threat of Substitutes (Medium)

• Alternatives products & prices • High threat from Mac Donald’s healthy deli’s

Buyer Power (Low)

• large volume of stores• Switching cost are low• various sources of information and access

Threats of New Entrants (low)•Brand Loyalty: Strong•High level of Food & Hygiene •Economies of Scale: Low

Opportunities: Market Expansion Drive through business Expansion in non-traditional

channels Partnerships Children’s menu

Threats: Competition Franchisee unrest Finding suitable franchisee locations Product vulnerability Economic downturn

INTERNAL ANALYSIS

Strengths: Health appeal and menu Worldwide brand recognition and top franchise Size and number of stores and channels Jared Fogle Campaign

Weaknesses:

High employee turnover Market saturation at existing units No control over franchise situation

Go Public! Update décor Co-branding Control attrition of employees Reform mission statement

The End.....and you are not allowed to make a presentation on Subway for your exams!