18
Empresa Municipal de Transportes de Madrid CIVITAS FORUM, Torres Vedras, Sept. 27th, 2017 Sergio Fernández Balaguer Success factors for the deployment of clean fuels and vehicles in cities
Empresa Municipal de
Transportes de Madrid
CIVITAS FORUM Torres Vedras Sept 27th 2017
Sergio Fernaacutendez Balaguer
Success factors for the
deployment of clean fuels and
vehicles in cities
Empresa Municipal de
Transportes de Madrid
EMT MADRID
Empresa Municipal de
Transportes de Madrid
CITY OF MADRID
Empresa Municipal de
Transportes de Madrid
Road transport and car traffic is the main responsible for GHG and pollutants emission in the city of Madridhellipe-mobility can be part of the solution
GHG NOx Particle matter
34 56 65
AIR QUALITY HEALTH
Empresa Municipal de
Transportes de Madrid
DISTRIBUTION OF TRIPS ON A REGULAR DAY REGARDING VEHICLE TIPOLOGY
AIR QUALITY
Empresa Municipal de
Transportes de Madrid
At National level
515 increase in EV sales (4746 units)
68 increase in HEV sales (31019 units)
26 of the total vehicles sales
At Regional level
Madrid leading the ranking with 2200 EV (644 growth) and 9076 HEV (829 growth)
E-MOBILITY TREND
2016 sales
Empresa Municipal de
Transportes de Madrid
STILL SOME CHALLENGES AHEAD
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip
E-MOBILITYhellipAN EASY WAY IN MADRID
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip Policies
BUThellipWHAT IS MORE IMPORTANT
FINALLY
REGULATIONS
STRATEGIES
PLANS INCENTIVES
MEASUREShellip
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
EMT MADRID
Empresa Municipal de
Transportes de Madrid
CITY OF MADRID
Empresa Municipal de
Transportes de Madrid
Road transport and car traffic is the main responsible for GHG and pollutants emission in the city of Madridhellipe-mobility can be part of the solution
GHG NOx Particle matter
34 56 65
AIR QUALITY HEALTH
Empresa Municipal de
Transportes de Madrid
DISTRIBUTION OF TRIPS ON A REGULAR DAY REGARDING VEHICLE TIPOLOGY
AIR QUALITY
Empresa Municipal de
Transportes de Madrid
At National level
515 increase in EV sales (4746 units)
68 increase in HEV sales (31019 units)
26 of the total vehicles sales
At Regional level
Madrid leading the ranking with 2200 EV (644 growth) and 9076 HEV (829 growth)
E-MOBILITY TREND
2016 sales
Empresa Municipal de
Transportes de Madrid
STILL SOME CHALLENGES AHEAD
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip
E-MOBILITYhellipAN EASY WAY IN MADRID
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip Policies
BUThellipWHAT IS MORE IMPORTANT
FINALLY
REGULATIONS
STRATEGIES
PLANS INCENTIVES
MEASUREShellip
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
CITY OF MADRID
Empresa Municipal de
Transportes de Madrid
Road transport and car traffic is the main responsible for GHG and pollutants emission in the city of Madridhellipe-mobility can be part of the solution
GHG NOx Particle matter
34 56 65
AIR QUALITY HEALTH
Empresa Municipal de
Transportes de Madrid
DISTRIBUTION OF TRIPS ON A REGULAR DAY REGARDING VEHICLE TIPOLOGY
AIR QUALITY
Empresa Municipal de
Transportes de Madrid
At National level
515 increase in EV sales (4746 units)
68 increase in HEV sales (31019 units)
26 of the total vehicles sales
At Regional level
Madrid leading the ranking with 2200 EV (644 growth) and 9076 HEV (829 growth)
E-MOBILITY TREND
2016 sales
Empresa Municipal de
Transportes de Madrid
STILL SOME CHALLENGES AHEAD
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip
E-MOBILITYhellipAN EASY WAY IN MADRID
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip Policies
BUThellipWHAT IS MORE IMPORTANT
FINALLY
REGULATIONS
STRATEGIES
PLANS INCENTIVES
MEASUREShellip
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
Road transport and car traffic is the main responsible for GHG and pollutants emission in the city of Madridhellipe-mobility can be part of the solution
GHG NOx Particle matter
34 56 65
AIR QUALITY HEALTH
Empresa Municipal de
Transportes de Madrid
DISTRIBUTION OF TRIPS ON A REGULAR DAY REGARDING VEHICLE TIPOLOGY
AIR QUALITY
Empresa Municipal de
Transportes de Madrid
At National level
515 increase in EV sales (4746 units)
68 increase in HEV sales (31019 units)
26 of the total vehicles sales
At Regional level
Madrid leading the ranking with 2200 EV (644 growth) and 9076 HEV (829 growth)
E-MOBILITY TREND
2016 sales
Empresa Municipal de
Transportes de Madrid
STILL SOME CHALLENGES AHEAD
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip
E-MOBILITYhellipAN EASY WAY IN MADRID
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip Policies
BUThellipWHAT IS MORE IMPORTANT
FINALLY
REGULATIONS
STRATEGIES
PLANS INCENTIVES
MEASUREShellip
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
DISTRIBUTION OF TRIPS ON A REGULAR DAY REGARDING VEHICLE TIPOLOGY
AIR QUALITY
Empresa Municipal de
Transportes de Madrid
At National level
515 increase in EV sales (4746 units)
68 increase in HEV sales (31019 units)
26 of the total vehicles sales
At Regional level
Madrid leading the ranking with 2200 EV (644 growth) and 9076 HEV (829 growth)
E-MOBILITY TREND
2016 sales
Empresa Municipal de
Transportes de Madrid
STILL SOME CHALLENGES AHEAD
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip
E-MOBILITYhellipAN EASY WAY IN MADRID
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip Policies
BUThellipWHAT IS MORE IMPORTANT
FINALLY
REGULATIONS
STRATEGIES
PLANS INCENTIVES
MEASUREShellip
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
At National level
515 increase in EV sales (4746 units)
68 increase in HEV sales (31019 units)
26 of the total vehicles sales
At Regional level
Madrid leading the ranking with 2200 EV (644 growth) and 9076 HEV (829 growth)
E-MOBILITY TREND
2016 sales
Empresa Municipal de
Transportes de Madrid
STILL SOME CHALLENGES AHEAD
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip
E-MOBILITYhellipAN EASY WAY IN MADRID
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip Policies
BUThellipWHAT IS MORE IMPORTANT
FINALLY
REGULATIONS
STRATEGIES
PLANS INCENTIVES
MEASUREShellip
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
STILL SOME CHALLENGES AHEAD
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip
E-MOBILITYhellipAN EASY WAY IN MADRID
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip Policies
BUThellipWHAT IS MORE IMPORTANT
FINALLY
REGULATIONS
STRATEGIES
PLANS INCENTIVES
MEASUREShellip
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip
E-MOBILITYhellipAN EASY WAY IN MADRID
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip Policies
BUThellipWHAT IS MORE IMPORTANT
FINALLY
REGULATIONS
STRATEGIES
PLANS INCENTIVES
MEASUREShellip
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
MOVELE MADRID
MADEV EVUE
FREVUE
AGREEMENTS AND
PARTNERSHIPS WITH
OEMs AND
STAKEHOLDERS
First public charging
infrastructure in the city
Projects Expansion and
consolidation of electric
mobility
Dialogue and knowledge
exchange
Promotion and
dissemination
EVENTS WEBhellip
E-MOBILITY FORUM
PROCLIMA FORUM
NETWORKS
2009-2012
2010hellip
2010hellip
2010-2013
2010-2012
2013-2016
2010hellip Policies
BUThellipWHAT IS MORE IMPORTANT
FINALLY
REGULATIONS
STRATEGIES
PLANS INCENTIVES
MEASUREShellip
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
PLAN ldquoArdquo
Approved last Thursday September 21st 2017
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
Classic model
New trend
Rising Parking prices
Rising Vehicles taxes
Lineal PT prices
Introducing alternatives modes
without removing car espace
Fostering inequity
If you can pay
you can pollute
(the ldquopolluter
paysrdquo principle)
(Higher incomes can drive)
(Higher environmental
friendly can drive)
Parking option related to
pollutant level
Social PT prices
Introducing alternatives
modes removing car espace
If you pollute you
cannot drive
Freedom of movement in relation to the
right to health
Freedom of movement in relation to mobility price
Raising equity
Plan A
Classic vs New
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Low emissions public transport EMT and TAXI
TAXI CITY FLEET
15668 vehicles
30 electric Cars (Nissan Leaf)
5375 ECO VEHICLES (LPG HIBRID GNC)
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Urban freight
Incentives for clean technologies
Restrictions to most pollutant vehicles
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid A New approach for transport policy actions Madridrsquos Air Quality Plan
Measures
Promotion of alternative energies and fuels
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
bull2028 e-bikes
bull62108 subscribers bull9000 usesworking day (winter)
bull20000 usesworking day (spring and summer)
bull5 daily usesbike (working day)
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
Measures
Promotion of (e) shared mobility
A New approach for transport policy actions Madridrsquos Air Quality Plan
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
FINAL REMARKS
SUCCESS FACTORS
(Among others)
bull Urban policies and strategies (political will)
bull Communication (clear priorities and messages)
bull Cooperation among stakeholders (incl Public administrations)
bull Legal frameworks
bull Stable financing schemes
bull Awareness raising (again communication)
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
Empresa Municipal de
Transportes de Madrid
Thank you very much
Sergio Fernaacutendez Balaguer sergiofernandezemtmadrides
