Understanding Successful Online Presence

presented by Ralf Klenke

WSI Winnipeg

WSI Winnipeg Digital Marketing

Understanding Successful Online Presence

WSI Winnipeg Digital Marketing

Understanding Successful Online Presence

Component Chart for Maximized Return on Investment for Online Solutions

WSI Winnipeg Digital Marketing

Understanding Successful Online Presence

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

PPC/Display/Links/Mobile/e-Mail/Trad. Adv.

Quality Design/Conversion Architecture

Testimonials,/Logos/Achievements

Conversion Tools like Limited Offers

Understanding Successful Online Presence

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

PPC/Display/Links/Mobile/e-Mail/Trad. Adv.

Quality Design/Conversion Architecture

Testimonials,/Logos/Achievements

Conversion Tools like Limited Offers

Understanding Successful Online Presence

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

PPC/Display/Links/Mobile/e-Mail/Trad. Adv.

Quality Design/Conversion Architecture

Testimonials,/Logos/Achievements

Conversion Tools like Limited Offers

Understanding Successful Online Presence

TALK

REFERRAL

OPINION

EXPERIENCE

Social MediaBookmarking/Sharing Sites

Facebook, Twitter,

Blog , your own and other people

Video / Flickr / Feedback Ratings

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

PPC/Display/Links/Mobile/e-Mail/Trad. Adv.

Quality Design/Conversion Architecture

Testimonials,/Logos/Achievements

Conversion Tools like Limited Offers

Understanding Successful Online Presence

TALK

REFERRAL

OPINION

EXPERIENCE

Social MediaBookmarking/Sharing Sites

Facebook, Twitter,

Blog , your own and other people

Video / Flickr / Feedback Ratings

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

Understanding Successful Online Presence

TALK

REFERRAL

OPINION

EXPERIENCE

Social Media

WSI Winnipeg Digital Marketing

Web M

etrics and Analytics

Social Media

Monitoring

Competitor Analysis

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

Understanding Successful Online Presence

TALK

REFERRAL

OPINION

EXPERIENCE

Social Media

WSI Winnipeg Digital Marketing

Questions ?