Success Leaves Clues…. So Does Failure!

By Andrew Wood

This King Deer Golf Club Recently Closed

So I went looking for clues why?

Here are a few obvious ones:

• Website poor • No data collection• No banner ad promotions• No hover ad promotions• No headline with the promise of a benefit • Most likely a small email database and half of that

would be bad since it’s hosted by Course Trends

Social Media?

• Their Facebook icon was hidden at the very bottom of the website

• Only 167 Facebook fans• Only 2 dozen posts in four years• No opt in promotions• So a total Fail!

167 fans in four years?

Joined Facebook April 3rd, 2009

Now I will show you every post they made in four years …ready

Boring posts

No attempt made to:

• Engage • Educate • And entertain

That’s all folks…..We need look no further!

• The fundamentals of great marketing are to building a large database of prospective players and then connect with them

• They fail on data collection

• They failed on sales copy

• And although this is just speculation they failed on email marketing.

• There are 2 reasons I know this to be true.

• 1. they are not opting people in so their list must be small.

• 2 They are using Course Trends and they have horrible list practices not to mention serious ethical issues

One Can Also Assume That • If they are not doing 101 basic stuff

• Then the certainly did not train there staff how to sell because almost no one does that even though it’s the simplest and most cost effective way to raise revenue!

• Their marketing budget was not 5% of their gross revenue

• They did not employ the One Strategy in fact it’s quite obvious from their website and facebook page that they had no marketing strategy at all!

• Strategy demands a plan, coordination, orchestration and integration not random acts of marketing!

And I Bet They Broke Their Backs to Try and Keep it Open

• But….

• If you focus all your energy on all the wrong things hard work doesn't’ matter you still go broke!

• Success in daily fee golf starts with your website, e-marketing and Facebook page if you don’t get that right, the rest doesn’t matter…..

• If you are doing it like this you are doing it right https://www.youtube.com/watch?v=ia3k6dXVhcw#t=138

CEO, Andrew Wood Is the World’s Leading Expert In Golf Marketing!

C Contact Andrew @

Andrew@LegendaryMarketing.com1-352-266-2099WWW.LegendaryMarketing.comWWW.AndrewWoodInc.com

Other Resources:

http://golfmarketingbible.comhttp://cunninglyclevermarketing.comhttp://andrewwoodinc.com/#consulting