The Way of Success

The Way of SuccessTake up one idea

Make that one idea your life

Think of it, dream of it, live on that one idea

Let the brain, muscles, nerves, every part of your body, be full of

that idea

Just leave every other idea

That’s the way of success.

He competes

with himself.

Hard work is key to success…

He Gives

& Accepts

Challenges.

1973 – As a child artist inYAADON KI BAARAAT

Aamir & His Challenges

Hum Hain Rahi Pyar Ke (1993) - Writer Lagaan (2001) - Producer {Oscar} Taare Zameen Par (2007) - Director, ProducerJaane Tu Ya Jaane Na (2008) - Producer Ghajini(2008)-Tamil Remake3 Idiots(2009)-ActorDelhi Belly (2009) – Producer

• 2001• Filmfare Best Actor Award• Best Foreign Language Film

• Dil chahta hai

L A G A A N

•Debut as a director in 2007•He produced and acted in this film•Critical and Commercial success

•2008•He launched his nephew Imran

Khan•Aamir produced the film along

with his cousin Mansoor

Jaane Tu…ya jaane na

AAMIR KHAN PRODUCTION

What was it about Ghajini that made

you want to do it???

Monstrous marketing god…

Aamir, the canny masala marketer…

Bollywood’s Marketing Guru…

Principles of Marketing

• Cinema is a form of mass communication

And

• We have to tell the audience the core values

of our film.

Making followed by marketing

Then distribution

After the film is completed, it is handed over to the marketing team

3 Stages for Marketing

How???

• Try to understand the core values of the film

• Nine people in marketing team• Brainstorm technique for

decision making

Marketing Strategies

• Buzz marketing• Digital medium to create buzz and

word of mouth for his movies • Animated games• Publicity • Synergic Advantage• Audience feedback for films in prod

uction• Other ways

ALTERNATIVE MEDIA • Theatrical in nature• Chat room

ALTERNATIVE IDEAS• IM – Instant messaging • There are goodie bags, t- shirts with the Ghajini print• He became BARBER for a day & gave Ghajini

Haircut• Honor to Single Screen theatre owners

Digital medium to create buzz and word of mouth for

his movies Websites and Blog

www.rememberghajini.comwww.findghajini.com

www.wallofsuspects.com

Fan clubs, Community & Queries

Animated Games

Publicity

Synergic Advantage

Coca Cola Tata sky

Titan

New Marketing Strategy

Audience feedback for films in production

Other ways

Dus ka dum Sa re ga ma pa

T u r n o v e r

• Released with over 1200 prints in the country

• The world wide box office - 250 + crore

• Satellite rights - 21 crore

• Gaming video rights - 4 crore

• Home video and music rights - 10 crore

• Caller tune

Ghajini has broken all the records

Transformation

March 15, 2007 April 21, 2008

Chetan Bhagat’s Five Point Someone

Is there any role you haven't done and are dying to attempt???

New brands

The Brand Ambassador of Incredible India’s ‘Atithi Devo Bhava’ campaign.

Honors and recognitions

• In 2003-Padma Shri, • In August, 2003- The Greatest

Actors• In April, 2008-Special Award

Awards & Aamir “ I have lost faith and trust in the

system of awards in India. I have had personal bitter experiences of the same here. However, I did not object to my co-stars receiving their awards down here. I felt it would have been unfair and may be petty on my part, to expect them to adopt my stance. I did not want them to feel that I am imposing my personal views on them.”

- Aamir Khan

Awards Awards Years Ratio

(nominanation : winner)

Academy Awards 2001 1:1

Bengal Film Journalists’ Awards (BFJA)

1995-2001 2:2

Filmfare Awards 1989-2008 22:7

International Indian Film Academy Awards (IIFA)

2002-2007 4:2

Star Screen Awards 1996-2008 10:4

Awards Years Ratio(nominanation : winner)

Zee cine Awards 2000-2008 5:3

Bollywood Movie Awards 2002 2:2

Stardust Awards 2007 1:0

Global Indian Film Awards (GIFA)

2007 1:0

Sincere Thanks

• Sir Amar• Ma’am Nisha• Ma’am Meenakshi• Sir Sidhartha

Presented by-NISHA(BBA1)

Thank You