SUCCESS OF WOMEN ENTRPRENEURS IN
FRANCHISING
Fueling India’s Development
Emphasizing on :
COSTUME JEWELLERY
“ Changing the Fashion”
INTRODUCTION“When Women move forward, the family moves, the village moves and the Nation moves”- PANDIT JAWAHARLAL NEHRU Entrepreneurship of Women development is
an essential part of human resource.
Today’s world is not static it is dynamic, more women are deciding to launch there own business for a variety of reasons.
To achieve for independence & flexibility.
To better balance work & family.
To make optimum use of technical education & qualifications.
KEY CHANGES IN LAST 5 DECADES
50’S 60’S 70’S 80’S 90’S21ST CENTURY
Compulsive factors
Aspiration began with acceptance of cultural tradition
Opened up new frontier
Educated in technological and professional education
Concept of best rather than male heir was talked about
Jill of all trades
ALL THAT GLITTERS IS NOT GOLD
Jewellery has from very early days served as medium of artistic expression.
The introduction of costume jewellery has given a new identity to jewellery industry
Franchising has further given a boost to this new concept.
Indian jewellery business has undergone a drastic transformation over the years
COSTUME JEWELLERY
MARKET DRIVING FACTORS
1.
•High Demand
2.
•Consumer Preferences
3.
•Variety and Affordability
4.
•Drastic Hike in Gold and Silver Prices
5.
•Security Purpose
6.
•Excellent Innovative Designs
7.
•Value for Money
2011 2012 2013 2014 2015 2016 20170
50
100
150
200
250
43.1
79.698.5
122.7
151.4
185.8
228.9
POTENTIAL GROWTH
INDIAN FASHION JEWELLERY
ISSUES & CHALLENGES POSSIBLE REMEDIES
Accessibility (TIER II & III cities) Exhibitions, Workshops
Unorganized Sector (30:70) Franchising
Lack of customer Awareness Unique Marketing techniques( ONLINE PORTAL)
Better Trade terms offered by competing countries (Imports from china)
Developing sectors like retail that would match the requirements
Handmade Products (Terracotta, clay, polymer clay etc)
Technological advancement that would stimulate mass production and standardization.
Finance for large scale production
Government Initiatives
IMPEDIMENTS
CASE STUDY- Santhoos collections
HISTORY: Santha, a retired college professor started jewelry making as a hobby to utilize her time effectively after her retirement.
They started to have exhibitions at Bangalore. The overwhelming response for the exhibitions prompted them to take this forward. Started an online page – Santhoos Collections on October 2012 and also started to have exhibitions at Bangalore.
SPECIALIZATION: Santhoos is a Virtual store for selling handmade and handpicked jewellery. Their jewellery line includes beaded(glass/semiprecious), quilled (paper), Polymer clay, Terracotta jewelry, German Silver & Pure Silver handpicked collections. TECHNIQUES OF SALE:
Sell via online, e-commerce sites and exhibitions. AMAZON major online partner. Each jewelry displayed has code numbers. If You like to make a purchase, please do send an email to [email protected] along with personal details and mode of payment.
PAYMENTS: Bank transfer/Cheque/PayPal/Western Union.
CUSTOMIZATION ORDERS: Customization orders are taken up only if there is trust on the designing skills. They take advance non-refundable deposit of half the approximate total budget to start working on these orders.
PROMISES REAL CHALLENGE
Specialization Introducing new designs every time.
Customization Orders Stocking the materials
Payments Absence of “CASH ON DELIVERY”
Forms of Handmade Jewellery Trust on the life of the product (for example, terracotta jewellery breaks into pieces while dropped down)
GAP ANALYSIS
CONCLUSIONThe industry dynamics and consumer behavior patterns have made India the world’s second-largest manufacturer of fashion jewellery after China. Rajasthan, Uttar Pradesh, West Bengal, Bihar and Madhya Pradesh are some of the important states known for such products.
Beside, Indian fashion jewellery has a huge potential for exports and enjoys huge demand in the foreign markets.
The demand is also rising in many Asian countries which will help further the industry to accelerate in the near future.
More-over with increasing Government and Non-Government and other financial institutions assistance for various womenentrepreneurs within the economy there can be significant increase
brought about in the growth of women entrepreneurship process.
Presentation by:
Amrin Taj . K (B.Com –Honours)
S.D.N.B.Vaishnav College For Women