Date post: | 22-May-2015 |
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Technology |
Upload: | cwg866 |
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Bus 336-Team 3
*Success Stories Utilizing Analytics
Chris GarrisonArkadiy GazaryanTrevor OppsAaron Meyer
*Google Analytics *What is Google Analytics?
• Analysis Tools• Monitor traffic to your
Website.
• Content Analysis• Determine what links
bring consumers to your Website.
• Advertising Analysis• Determine what
Ads consumers are clicking.
*How do I manage the Data *The dashboard
*Success Stories Started From Home*Matt Miller MobileDemand
• MobileDemand uses Google AdWords and Analytics to deliver 90% of its leads and reduce monthly advertising costs by 56%“
• in our ad text, we highlight our tablets’ unique features, convenient slate style, integrated numeric keypad, and credit card readers.”
• Since we started using AdWords, our site traffic has increased 500 percent
“We knew we’d made it big when Disney contacted us,” Matt remembers. “Sure enough, they’d found us through a Google search.
*Success Stories Started From Home
II*People said Douglas Twiddy was crazy when he started renting vacation homes in the Outer Banks community of Duck, North Carolina. • Twiddy shifted its
focus to driving traffic to its website “We started with the simple question: how do people find us on the web?”
• “If somebody’s going on vacation, the first place they search is Google.
• shortly after Twiddy began advertising online with Google AdWords™.
Twiddy used Google AdWords and Google Analytics to transform the way it does business and boost its percentage of bookings made online by 50% in the past year.
*How Google Analytics Can Help
• Where is traffic coming from
• Drill down into the data
• What Advertisements are effective
• What Social pages are consumers visiting
• What Content are visitors reading
Radwell International, Inc
*Business Success Story
Radwell Family
* http://www.plccenter.com/en-US/Services/Repair
* HUGE EBAYER
* SUCCESS
http://www.plccenter.com/
*Daimler Fleetline
*Daimler Bus
*What they do?
*Fuel Consumption
*Maintenance Costs
*Driver Downtime
*These are London’s version of the Greyhound bus.
*Tracking Devices
*Inputed a Chip in each of the buses to determine the amount of usage
*https://engage.vevent.com/index.jsp?seid=43663&eid=556
*What they did?
*Reduced Fuel Consumption
*Fixed repairs before they happened
*Logistics became more efficient
*Had a chip in car that let them know driver downtime that abided by law
*Now?
*Reduced fuel consumption by 58%
*Became 30% more timely by efficiency of delivering goods
*Only had 1 law violation in the last year
*Government Uses
*The Animal and Plant Health Inspection Service (APHIS)
*Applied IBM Cognos Business Intelligence
*Reduced need to manually gather, process, format and distribute data
*Analytics in Exports
Farmer Application
Farm and Commodity Inspection
Certificate Issuance
*Import Inspection Benefits
*Emergency Action Notification
*Inspections and instructs on proper handling
*350 possible recipients