Successful Case

Partner: SKINethics Polar Care

Business: Cosmetics for men

Technology: POLAR MICRO ALGAE

Story: Polar Exploration

Ethics: Exceptional purity of the formula

Look: Packaging differentiation and elegance

Positioning: Premium

Target: Expert user

Channel: Selective distribution

Unique Concept

Few Milestones

A promising start: n°1, n°2 or n°3

A mastered distribution: 50 POS

A burgeoning export: 7 countries

An enthusiastic media coverage:

1 paper per week

A future in the works: 3 new products

A few steps on the road to internationalisation

Internationalisation as a core strategy

Exhibition at international cosmetics fairs

Choice of highly visible partners

Shift from passive to active outlet seeking

Company size and reputation

Small male market size

Limited knowledge of international distribution

International regulations and cultural differences

Becoming international … easier said than done

International minded staff and managementGrowing international male market

Concentrated retail sectorStrong concept

Challenges Actions

Limited knowledge of international distribution

Extensive time spend researching partners. Valuable help from UbifranceBuilding of niche brand network

International regulations and cultural differences

Recruitment of a chemist. Compliance with international regulation as a development policy

Company size and reputation

Extensive press coverage.Choice of high visibility outlets.Reassuring early wins

For every action there is an impact

Solid links with the regional infrastructureJobs and media coverageLasting advantage to Paris’ cosmetic reputation

Behind impacts hides a partnership

Partnerships established with others brandsquatre S cosmetics, Institut Tres Bien,

Innovation partnersCRITT, Scientipôle, Oseo

Daniel KURBIEL

SKINethics Polar Care

Paris - France

33 (0) 6 63 05 48 5533 (0) 1 45 54 29 79

skinethics@kurbiel.com