Date post: | 15-Jul-2015 |
Category: |
Data & Analytics |
Upload: | sandra-luther |
View: | 283 times |
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#everythingcounts
Men were almost twice as likely as women to do a fundraising activity in
response to an emotive request
#everythingcounts
Nearly 2/3rds of UK
consumers participate in
an event because they
care about the cause
#everythingcounts
Event vs Cause: Age Factored
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
18-24 25-34 35-44 45-54 55-64 65+
18-24
25-34
35-44
45-54
55-64
65+
Cause
Event
70% of respondents don’t know how
their efforts have impacted their chosen charity
73% of people got absolutely no pointers and tips from their cause on how best to approach the fundraising event
#everythingcounts
When adding events to your portfolio…
Have you stated the purpose of the event?
Can you relate the event back to your mission?
Are the goals of your event tangible?
Is fundraising a clear component of your event?
#everythingcounts
Add a powerful thank you…
Share the ambition
Provide ways for them to share your message
Provide ways to engage directly with you
Follow up with the results!
Can you translate the results to an impact?
Make it personal and timely
#everythingcounts
Getting personal with your fundraisers…
Is this their first time?
• Repeat participant or new?
Are they fundraising?
• Registrant vs fundraiser analysis
Have they reached a fundraising milestone?
• Celebrate! Keep them motivated!
#everythingcounts
Getting the best results from your fundraisers …
Provide fundraising guidance
• e.g. “How to raise £150 in one week” & the importance of asking more than once
Give your supporters the right tools
• Social media #s
• Shareable content
Keep their enthusiasm up
• Celebrate! Keep them motivated!
#everythingcounts
Over 60% of respondents had participated in multiple fundraising events within the last year
Tapping into their connections expands your network and increases awareness of your great cause!
Absolutely!
#everythingcounts
Thank you!Sandra [email protected]@Blackbaud.co.uk
Look for our new report on www.blackbaud.co.uk