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Successful Events Tips Presenters: Kim Sciallo UCNB’97 & Lauren Lew UCNB’06 Alumni Organization: University College Alumni Leaders Conference October 22 & 23, 2010
Successful Events Tips
Presenters: Kim Sciallo UCNB’97 &
Lauren Lew UCNB’06 Alumni Organization: University College Rutgers - New Brunswick Alumni Association
Alumni Leaders Conference October 22 & 23, 2010
ObjectivesThe Old ApproachA New ApproachMetricsAdditional Tips and Lessons LearnedSummary
Alumni Leaders Conference October 22 & 23, 2010
The Old ApproachStand-alone Alumni Association
Narrow Demographic Subsidized Pricing Postal Mail Advertising
Alumni Leaders Conference October 22 & 23, 2010
A New Approach
Broad appeal
Entertaining
Educational
Alumni Leaders Conference October 22 & 23, 2010
Alumni Leaders Conference October 22 & 23, 2010
GRAPE JAM Wine tasting & jazz
Alumni Leaders Conference October 22 & 23, 2010
BREAKFAST & BLOOMSBreakfast, speaker
& plant auction
Alumni Leaders Conference October 22 & 23, 2010
GROUNDS FOR SCUPLTUREDocent tour, lunch
& artist work space visit
A New Approach – cont’d Price/Value
Free Venues Low Cost / No Cost Speakers Group Rates / Negotiations Give-a-ways
Advertise Avoid Snail Mail Leverage Monthly E-mail Blasts Website/Social Networking Sites E-mail Distribution List
Collect Feedback
Alumni Leaders Conference October 22 & 23, 2010
Metrics
Alumni Leaders Conference October 22 & 23, 2010
Prices: $20 - $50 per person
Attendance: 25 – 45 people
E-mail blast message open rate: 15% of 5700 messages
Additional Tips & Lessons Learned Minimize last minute cancellations Self supporting events Collaborate with other Charter groups Enlist Volunteers
Alumni Leaders Conference October 22 & 23, 2010
Summary
Alumni Leaders Conference October 22 & 23, 2010
Increase Attendance
Reduce Costs for Attendees & Organization
Use Technology to Get Your Message Out There
Thank you!
Questions? Contact …Kim Sciallo UCNB’97 - [email protected]
Lauren Lew UCNB’06 - [email protected]
Alumni Leaders Conference October 22 & 23, 2010
