1
FacebookSuccessful Marketing & Advertising
By: Vera Chung
Tuesday, September 22, 2009
2
AgendaIntroductionFacebook UsersFacebook Fan PagesFacebook FlyersFacebook Widgets/ApplicationsThings to NoteMore ResourcesAdditional Info
Tuesday, September 22, 2009
3
IntroductionFacebook offers many ways to get the word out and bring the people in
This deck consists of examples of some successful marketing campaigns on Facebook
Plus, a few tips for you before you start your own Facebook campaign
Tuesday, September 22, 2009
4
Why Facebook? A Look At Facebook Users
As of September 2009, Facebook, has 300 million regular users
These 300 million users have used the site in the last 30 days and 50 per cent come back every day
On average, users spend 25-30 minutes on the site on each visit and 55 per cent are female
Tuesday, September 22, 2009
5
Facebook UsersFastest growing demographic are those 35 years and older
Facebook is no longer for 18-year-olds and younger
A third of the users are from the 18-25 range, another third are 25-35 and the last third is 35 and above
Tuesday, September 22, 2009
6
Fan Pages
Tuesday, September 22, 2009
7
Pringles
Great use of video
Inviting, laid back tone
Engage fan reviews, discussions and original interactive games
Tuesday, September 22, 2009
8
PringlesVideos: easy to consume, “viral” content
Pringles online fanbase respond well to comedy
Low budget productions with little editing
Tuesday, September 22, 2009
9
PringlesFan page allows distribution of content without ad placements
Fans “like” them, this action is repeated in their newsfeeds
Tuesday, September 22, 2009
10
StarbucksActive engagement
Status updates, provide two way communication
Keeps page fresh with new content
Give fans reasons to return
Tuesday, September 22, 2009
11
Adidas
Lots of content variety, good videos, pictures and notes
Contests
Tuesday, September 22, 2009
12
Adidas
Contests bring variety to a page, engages fans and has ability to directly increase revenue by introducing customers to brand
Tuesday, September 22, 2009
13
AdidasTeamed up with MTV to run an exclusive contest
Prize: All expenses paid house party
Campaign success: prize and partner resonates with demographic
Tuesday, September 22, 2009
14
AdidasPromote contest on fan page before & after contest
Shared winner’s blog posts, photos and videos from the party
All elements resulted in a whole lot of fan engagement
Tuesday, September 22, 2009
15
Red BullFun content that fans interact and connect with
Incorporation of Twitter into their fan page
Tweets from sponsored athletes (instant cool points)
Tuesday, September 22, 2009
16
Red BullContent and apps that break out of generic FB mould
Eg: Let fans rate phone calls of people who “drunkdialed” the Red Bull 1800 number
Funny and encourages fan engagement
Tuesday, September 22, 2009
17
Dunkin’ DonutsSweepstakes: Fans post photos of themselves with drink to page wall, update their own profile with the picture, entered to win daily giveaway
DD update their profile with winning image
Tuesday, September 22, 2009
18
Dunkin’ Donuts
Prizes are themed for summer and include an iPhone, flatscreen TV, clothes and flights
Plus winning photo being featured on their profile
Tuesday, September 22, 2009
19
Target
Positions itself as a hip and budget conscious alternative to mall stores
Chose to direct visitors to their “Vote” tab
Tuesday, September 22, 2009
20
Target
Donates to a good cause
Allows fans to participate and spread the word with interactive voting
Tuesday, September 22, 2009
21
Flyers
Tuesday, September 22, 2009
22
BOSO (Buy Or Sell Online)
Auction site for university students
Hybrid of Facebook and eBay
Trade within your university there are advantages including greater trust, goods exchange in person...
Tuesday, September 22, 2009
23
BOSO (Buy Or Sell Online)
Short snappy messages
Tap into something that is hot at the moment provides extra attention
Tuesday, September 22, 2009
24
BOSO (Buy Or Sell Online)
Short snappy messages, something that is hot at the moment
E.g. Zidane headbutting Matteratziafter a BBC documentary about bribery in FA premier league
Tuesday, September 22, 2009
25
BOSO (Buy Or Sell Online)
Most successful facebook ad run by Boso taps into the way pop cultural memes are amplified in school
“We ran this one 2 weeks ago linking directly to boso.com/mywife”
Tuesday, September 22, 2009
26
Social Supplements
Mock campaign
Found ugly pictures of fellow developers, held competition to see whose ad got clicked on the most
Tuesday, September 22, 2009
27
Widgets/Apps
Tuesday, September 22, 2009
28
SonyWidget: members bite each other to receive points (over 3 million users)
Sony pictures, parent company of vampire horror film rebranded application, launched sweepstakes contest
Tuesday, September 22, 2009
29
SonyBanner ads on widget to promote movie
Fishing where the fish are: Sony figured out where existing community was
Campaign live for 3 weeks, there were 59,100 entries
Tuesday, September 22, 2009
30
AdobeAsked fans whether they thought a series of images were “Real or Fake?”
More than 11,500 plays in first two weeks, 6% clicked “Buy Now” on final game page
Tuesday, September 22, 2009
31
AdobeEach week, 5 images were provided. Users challenged to decided whether they were original or doctored
Answer screens included links to tutorials, showed users how effect was achieved using Adobe
Tuesday, September 22, 2009
32
Talk like your audience, talk with your audience, not to your audience. Converse, don’t tell
Interactive elements engage participation
Contests that include participation (referrals)
Encourage return visits - increase engagement by giving users a reason to return
Something viral encourages the use of ‘share’ function’
Stay relevant with frequent updates
Link to other social networking platforms
Don’t take yourself too seriously
Immediate call for action is needed! There has to be something the user is expected to do
Make use of facebook elements (profile photo, newsfeed...)
Things To Note (Tips)
Tuesday, September 22, 2009
33
More Resources• Facebook Pages: The Insider’s Guide To
Viral Marketing (click to download)
• A Successful Facebook Marketing Campaign (click to view)
• Marketing on Facebook: 5 Takeaway Lessons (click to view)
• How To Use Facebook For Business (click to view)
Tuesday, September 22, 2009
34
More Resources
• Facebook Statistics Page (click to view)
• CheckFacebook.com (click to view)
Tuesday, September 22, 2009
35
Thanks!Have anything to share?
E-mail us at:[email protected] and
Or add us on Facebook at:http://facebook.com/omnitoons
Tuesday, September 22, 2009