Marketing Management Tasks
This presentation Addresses on
What are the tasks necessaryFor
Successful Marketing Management?
For Better UnderstandingLet us take
“Titan”
Leading Watchmakers in India
Titan Enters a New fieldOf MakingSpectacles
What would be titan’s Marketing Plan?
How to make the productSuccessful?
Let’s take a look on How titan will approach
1.Developing marketingstrategies
Concrete marketing plans
2.Assesing Market OpportunitiesAnd
Customer Value
Microenvironments
Macroenvironments
Stylish Eye wearsTargeting
Youth Customers
3.Choosing a Value
Either High quality-High Price
OrSimple Quality-Fair price
Ensures to keep an eye on itscompetitors
4.Designing a Value
Decisions on offers and discounts
5.Delivering a Value
6.Communicating a Value