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Successful online marketing

Date post: 08-Sep-2014
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John White of 4T2,co.uk explores how you can use the internet to promote your business, from SEO to affiliate; partnership marketing to viral marketing
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Successful online marketing Successful online marketing John White www.4T2.co.uk
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Page 1: Successful online marketing

Successful online marketingSuccessful online marketing

John White

www.4T2.co.uk

Page 2: Successful online marketing

Why are you here?Why are you here?

To network

To get out of work early

For advice on how to generate improved revenuesfrom your online investment

Page 3: Successful online marketing

Why are you here?Why are you here?

The most important question in online marketing is not:

“What content shall I place on my website?”

Page 4: Successful online marketing

Web strategy basicsWeb strategy basics

1. Who do I want to visit my site?

2. How will they find it?

3. What do I want them to do when they are there?

Page 5: Successful online marketing

But my brand isnBut my brand isn’’t famous t famous

Page 6: Successful online marketing

Brand AwarenessBrand Awareness

Page 7: Successful online marketing

Brand AwarenessBrand Awareness

Page 8: Successful online marketing

Brand AwarenessBrand Awareness -- everybody up! everybody up!

Sit down if you have not got:

A website

Your web address printed on your person right now

Your web address visible outside your office

Your web address on your car

Your web address on a flyer at this event

Your web address on this screen right now:

www.4T2.co.uk

Page 9: Successful online marketing

Affiliate marketingAffiliate marketing

Page 10: Successful online marketing

Affiliate marketingAffiliate marketing

Page 11: Successful online marketing

Affiliate marketingAffiliate marketing

Created affiliate scheme with AffiliateFuture.co.uk

Campaign went live on a four websites offering a 5% commission rate

Better deal than with travel agents (15-30%)

Included a Pay Per Click campaign

90 websites joined the scheme within six weeks

£25 - £30k worth of additional bookings per week

Page 12: Successful online marketing

PartnershipsPartnerships

Page 13: Successful online marketing

PartnershipsPartnerships

Benefit from their search engine rankings / marketing

Cost effective utilisation of third party technology

Benefit from directory style listings if you have USPs

Page 14: Successful online marketing

PartnershipsPartnerships

Identify websites that your customers frequently visit

Can you help this business make more profit for less work?

Approach the company and form a partnership

Page 15: Successful online marketing

AdvertisingAdvertising

Jakob Nielsen suggests web savvy adults suffer from banner blindness

Children cannot distinguish banners from online content

A typical CTR (Click Through Rate) is around 0.5%

Page 16: Successful online marketing

Search enginesSearch engines

Page 17: Successful online marketing

Search enginesSearch engines

4T2 have had great success recruiting via Pay Per Click advertising

Page 18: Successful online marketing

Network MarketingNetwork Marketing

Page 19: Successful online marketing

Viral MarketingViral Marketing

Page 20: Successful online marketing

Viral MarketingViral Marketing

Page 21: Successful online marketing

Viral MarketingViral Marketing

Page 22: Successful online marketing

PRPR

Page 23: Successful online marketing

Building a websiteBuilding a website

Does this site offer the service I am looking for?

What makes it special?

Do I trust the company?

How can I complete my objective?

Will I go back?

Page 24: Successful online marketing
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ConclusionConclusion

Focus on your key audiences

Make the desired actions easy to complete

Differentiate your brand

Drive traffic with wide ranging marketing

Page 32: Successful online marketing

Successful online marketingSuccessful online marketing

John White

www.4T2.co.uk


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