@aperinfo
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
FIND THE PROBLEM
DON’T LOOK TOO SOFISTICATEDAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
WHERE IS THE PROBLEM?
Information overload Reach the targetPROBLEM
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
Too many emails
Many emails end up in Spam
Generic deals targeted to an “average” consumer
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
MAKE IT SIMPLE
Yoodeal wants to be the #1 choice
for anyone who wants to do smart shopping
of personalized, time-limited lifestyle offers.
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
EXPLAIN IT SIMPLE
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
PUT PEOPLE FIRST
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
TRUST
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
HOW TO FIND PEOPLE
INVEST IN PEOPLE- Money- Stock options
TAKE ONLY COMMITTED PEOPLE- No 9am-6pm job- Love Love Love what you have to do- See the proactive behavior approach
TAKE THEM FROM ANOTHER JOB- Great people are not unemployed
DISCOVER TALENTS- Believe in your feelings
FIND IN- Linkedin - University- Thesis projects
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
RECRUITING
EXECUTION MAKES DIFFERENCE
BETWEEN IDEAS
AND SUCCESSESAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
PROTOTYPE!TEST!TEST!TEST!
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
PROMOTE
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
HOW TO PROMOTE?
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
USE LINKEDIN TO:- FIND Journalists- FIND Bloggers
BUT YOU HAVE TO BE CONFIDENT ON YOUR PRODUCT
DON’T ASK – OFFER SOMETHING!
- Give a free test- Give it FIRST- Give it exclusively- Make it special- Ask opinions
DO MARKET ANALYSIS -> Start from your data logsDO FREE PDF GUIDES
CURIOS MEDIA WILL GIVE YOU A WINDOW OPPORTUNITY
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
PROMOTING
FUNDING
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
USE PUBLIC FUNDS:- Finanziamenti a fondo perduto Provincia Trento
DO PUBLIC COMPETITION to have feedback- Starcup Lombardia- Working Capital Telecom Italia
ASK VENTURE CAPITAL / BUSINESS ANGELS
- DPIXEL 50k- 250k- PRINCIPIA 1 - 4M- EARLYBIRD 1 - 4M- YCOMBINATOR/500STARTUPS/TECHSTAR – Law Issues – 50k
ASK INTERNET GROUPS/CEO’s- Banzai- JobRapido- Populis- Volagratis
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
HOW TO FIND MONEY
- BANZAI / TRIBOO
- dPixel
- JUPITER VENTURES
- PRINCIPIA
- FONDAMENTA
- MASSIMILIANO MAGRINI
- PRIVATE ANGELS
- TRADITIONAL COMPANIES
MY EXPERIENCE
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
Money
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
TIMING
I NEED MONEY ON TIME
RESTRICTIONS
EXTERNAL CONTROL LIMITS THE COMPANY STRATEGYI REFUSED SOME INVESTMENT FOR 50.1% SHARE REQUEST
COUNTRY
ITALY OR NOT ITALY?THE MAJORITY OF VCs and ANGEL INVESTORS DOESN’T WANT TO PUT MONEY IN THE ITALIAN SYSTEM cause regulations and laws: there is no stability and safety for the investment
TEAM
A NOT STRONG AND EXPERIENCED TEAM HAS PROBLEM TO GET MONEY
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
MY PROBLEMS
BE DISTINCTIVE
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
Unique
• SEMANTIC TEXT ANALYSIS
• RANKING AND PERSONALIZATION
Hard to replicate
• MARKETPLACE
• DIRECT PAYMENT
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
ADVANTAGES
Yoosemantics understands deals type, details, categories, and data inside text.
With all complementary modules Yoosemantics is able to structure data starting from plain text and show relevant information, dynamically changing for each type of object.
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
FORGET THE KW
YooRank chooses the best:• offers• Deals• opportunities
out of a very large
market place
Foreach specific userbased on behavioral / preference data.
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
RANK, NOT ORDER
- CHOOSE RIGHT TEAM- DO NOT DEPEND BY ANYONE
- CHOOSE RIGHT IDEA- BE CONCRETE, SIMPLE- BE FOCUSED
- MAKE DEV. DETAILED PLANS- SPEC. DOCS. HELPS TO CLEAR A LOT
- FUND/ANGELS/PUBLIC/CRAWDF.
- USE MEDIA/PRESS
- FOCUS ON TRAFFIC/USERS (1st point of TRACTION)
MY TIPS
Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
END